Building A Wine Tourism Destination In Ningxia China

Author : Liz Thach Mw
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781541379381
Total Pages : 56 pages
Book Rating : 4.81/5 ( download)

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Download or read book Building a Wine Tourism Destination in Ningxia China written by Liz Thach Mw and published by Createspace Independent Publishing Platform. This book was released on 2017-01-10 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty years ago the Ningxia region of China was home to vast expanses of barren land, but today this area has been transformed into one of the most famous wine territories in the country, producing award winning wines. This case study from the book, Best Practices in Global Wine Tourism, describes how the region was developed by a group of visionary leaders with a goal to become a world-class wine tourism destination. Written jointly by Ms. Wenxiao Zhang, a wine marketing consultant and doctoral candidate at Kedge Business School in Bordeaux, France and Dr. Liz Thach, MW, the Distinguished Professor of Wine at Sonoma State University in California, it provides a practical overview of the challenges that the Ningxia wine region had to overcome, and their successes to date. It was translated by Mr. Xianyong Zhan and Mr. Jida Qiu, both Masters of Wine Business candidates at the Burgundy School of Wine & Spirits in Dijon, France.

Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1000642321
Total Pages : 1097 pages
Book Rating : 4.22/5 ( download)

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Download or read book Routledge Handbook of Wine Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-11-25 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

Author : Songshan Huang
Publisher : Edward Elgar Publishing
ISBN 13 : 1788117530
Total Pages : 416 pages
Book Rating : 4.31/5 ( download)

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Download or read book Handbook on Tourism and China written by Songshan Huang and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.

Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3030004376
Total Pages : 644 pages
Book Rating : 4.78/5 ( download)

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Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Author : Kyuho Lee
Publisher : CRC Press
ISBN 13 : 1482223414
Total Pages : 309 pages
Book Rating : 4.15/5 ( download)

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Download or read book Strategic Winery Tourism and Management written by Kyuho Lee and published by CRC Press. This book was released on 2016-01-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate

Author : Cynthia Howson
Publisher : Rowman & Littlefield
ISBN 13 : 1538133539
Total Pages : 211 pages
Book Rating : 4.38/5 ( download)

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Download or read book Adventures on the China Wine Trail written by Cynthia Howson and published by Rowman & Littlefield. This book was released on 2020-02-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best Bordeaux Blend at the Decanter World Wine Awards. Could China take over the wine world? Cynthia Howson and Pierre Ly provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small family farms. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine work force. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country.

Author : Christof Pforr
Publisher : Routledge
ISBN 13 : 1351742728
Total Pages : 302 pages
Book Rating : 4.26/5 ( download)

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Download or read book Food, Wine and China written by Christof Pforr and published by Routledge. This book was released on 2018-05-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Author : Janet Z. Wang
Publisher : Random House
ISBN 13 : 1473566037
Total Pages : 277 pages
Book Rating : 4.33/5 ( download)

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Download or read book The Chinese Wine Renaissance written by Janet Z. Wang and published by Random House. This book was released on 2019-01-24 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.

Author : Javier Martínez-Falcó
Publisher : Springer Nature
ISBN 13 : 303154837X
Total Pages : 244 pages
Book Rating : 4.76/5 ( download)

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Download or read book Strategic Management in the Wine Tourism Industry written by Javier Martínez-Falcó and published by Springer Nature. This book was released on with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Roberta Capitello
Publisher : Chandos Publishing
ISBN 13 : 0081007604
Total Pages : 331 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Wine Value Chain in China written by Roberta Capitello and published by Chandos Publishing. This book was released on 2016-11-21 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets