Broadcast Television

Author : Walter McDowell
Publisher : Peter Lang
ISBN 13 : 9780820474854
Total Pages : 180 pages
Book Rating : 4.51/5 ( download)

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Download or read book Broadcast Television written by Walter McDowell and published by Peter Lang. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.

Author : Michele Hilmes
Publisher : Bloomsbury Publishing
ISBN 13 : 1839024674
Total Pages : 176 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Television History Book written by Michele Hilmes and published by Bloomsbury Publishing. This book was released on 2021-03-11 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of broadcasting and the infludence developments in broadcasting have had over our social, cultural and economic practices. Examining the broadcasting traditions of the UK and USA, 'The Television History Book' make connections between events and tendencies that both unite and differentiate these national broadcasting traditions.

Author : Andrew Boyd
Publisher : CRC Press
ISBN 13 : 1136025863
Total Pages : 401 pages
Book Rating : 4.60/5 ( download)

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Download or read book Broadcast Journalism written by Andrew Boyd and published by CRC Press. This book was released on 2012-11-12 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!

Author : Hugh R. Slotten
Publisher : JHU Press
ISBN 13 : 0801872987
Total Pages : 336 pages
Book Rating : 4.83/5 ( download)

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Download or read book Radio and Television Regulation written by Hugh R. Slotten and published by JHU Press. This book was released on 2003-04-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AM radio to color television, broadcasting raised enormous practical and policy problems in the United States, especially in relation to the federal government's role in licensing and regulation. How did technological change, corporate interest, and political pressures bring about the world that station owners work within today (and that tuned-in consumers make profitable)? In Radio and Television Regulation, Hugh R. Slotten examines the choices that confronted federal agencies—first the Department of Commerce, then the Federal Radio Commission in 1927, and seven years later the Federal Communications Commission—and shows the impact of their decisions on developing technologies. Slotten analyzes the policy debates that emerged when the public implications of AM and FM radio and black-and-white and color television first became apparent. His discussion of the early years of radio examines powerful personalities—including navy secretary Josephus Daniels and commerce secretary Herbert Hoover—who maneuvered for government control of "the wireless." He then considers fierce competition among companies such as Westinghouse, GE, and RCA, which quickly grasped the commercial promise of radio and later of television and struggled for technological edge and market advantage. Analyzing the complex interplay of the factors forming public policy for radio and television broadcasting, and taking into account the ideological traditions that framed these controversies, Slotten sheds light on the rise of the regulatory state. In an epilogue he discusses his findings in terms of contemporary debates over high-resolution TV.

Author : Phillip L. Harris
Publisher : Goodheart-Willcox Pub
ISBN 13 : 9781605253527
Total Pages : pages
Book Rating : 4.29/5 ( download)

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Download or read book Television Production & Broadcast Journalism written by Phillip L. Harris and published by Goodheart-Willcox Pub. This book was released on 2011-04-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tony Charlton
Publisher : Routledge
ISBN 13 : 1135652694
Total Pages : 217 pages
Book Rating : 4.92/5 ( download)

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Download or read book Broadcast Television Effects in A Remote Community written by Tony Charlton and published by Routledge. This book was released on 2002-01-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major event on the island, whose only televisual experience had been through video. In the years leading up to the introduction of TV, the researchers who wrote this book collected data by observing the island's young children in classroom settings, and during free-play. In addition to these observations they asked the children's teachers to rate their students' behavior, and invited the children to explain to them what leisure time activities they engaged in. With the data they were able to amass on these key variables they have assembled and coded the results into baseline measures central to the study. Once TV had arrived, they collected data annually on the key dependent measures to determine if the introduction of broadcast TV had any discernible influence on the behavior of the children.

Author : Amanda D. Lotz
Publisher : MIT Press
ISBN 13 : 026203767X
Total Pages : 276 pages
Book Rating : 4.79/5 ( download)

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Download or read book We Now Disrupt This Broadcast written by Amanda D. Lotz and published by MIT Press. This book was released on 2018-04-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV. Cable television channels were once the backwater of American television, programming recent and not-so-recent movies and reruns of network shows. Then came La Femme Nikita, OZ, The Sopranos, Mad Men, Game of Thrones, and The Walking Dead. And then, just as “prestige cable” became a category, came House of Cards and Netflix, Hulu, Amazon Video, and other Internet distributors of television content. What happened? In We Now Disrupt This Broadcast, Amanda Lotz chronicles the collision of new technologies, changing business strategies, and innovative storytelling that produced an era termed “peak TV.” Lotz explains that changes in the business of television expanded the creative possibilities of television. She describes the costly infrastructure rebuilding undertaken by cable service providers in the late 1990s and the struggles of cable channels to produce (and pay for) original, scripted programming in order to stand out from the competition. These new programs defied television conventions and made viewers adjust their expectations of what television could be. Le Femme Nikita offered cable's first antihero, Mad Men cost more than advertisers paid, The Walking Dead became the first mass cable hit, and Game of Thrones was the first global television blockbuster. Internet streaming didn't kill cable, Lotz tells us. Rather, it revolutionized how we watch television. Cable and network television quickly established their own streaming portals. Meanwhile, cable service providers had quietly transformed themselves into Internet providers, able to profit from both prestige cable and streaming services. Far from being dead, television continues to transform.

Author : Tony Charlton
Publisher : Routledge
ISBN 13 : 1135652708
Total Pages : 192 pages
Book Rating : 4.08/5 ( download)

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Download or read book Broadcast Television Effects in A Remote Community written by Tony Charlton and published by Routledge. This book was released on 2002-01-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major event on the island, whose only televisual experience had been through video. In the years leading up to the introduction of TV, the researchers who wrote this book collected data by observing the island's young children in classroom settings, and during free-play. In addition to these observations they asked the children's teachers to rate their students' behavior, and invited the children to explain to them what leisure time activities they engaged in. With the data they were able to amass on these key variables they have assembled and coded the results into baseline measures central to the study. Once TV had arrived, they collected data annually on the key dependent measures to determine if the introduction of broadcast TV had any discernible influence on the behavior of the children.

Author : Mike Proulx
Publisher : John Wiley & Sons
ISBN 13 : 1118239652
Total Pages : 225 pages
Book Rating : 4.50/5 ( download)

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Download or read book Social TV written by Mike Proulx and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428930833
Total Pages : 32 pages
Book Rating : 4.34/5 ( download)

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Download or read book Digital broadcast television transition several challenges could arise in administering a subsidy program for DTV equipment written by and published by DIANE Publishing. This book was released on 2005 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: