Broadcast Cable Copywriting

Author : Peter B. Orlik
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 526 pages
Book Rating : 4.33/5 ( download)

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Download or read book Broadcast/cable Copywriting written by Peter B. Orlik and published by Prentice Hall. This book was released on 1998 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the special requirements and pitfalls of creating continuity, commercials, and off-air presentations, for students and professionals. Part I examines the copywriting marketplace, tools of the trade, audience, and regulatory and stylistic constraints. Part II probes radio's key elements, c

Author : Peter B. Orlik
Publisher : Pearson
ISBN 13 : 9780205674527
Total Pages : 0 pages
Book Rating : 4.26/5 ( download)

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Download or read book Broadcast/broadband Copywriting written by Peter B. Orlik and published by Pearson. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This handbook addresses the fundamental techniques common to electronic media scripting in a manner accessible to students without any prior media experience. The Eighth Edition constructs a communication context for copywriting: from basic station IDs and liners to the crafting of Web, mobile and place-based messages, and culminates with a focused discussion of campaign creation. Along the way, the book introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards."--Publisher.

Author : J. Clark Weaver
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.9R/5 ( download)

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Download or read book Broadcast Copywriting as Process written by J. Clark Weaver and published by Longman Publishing Group. This book was released on 1984 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Peter B. Orlik
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.58/5 ( download)

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Download or read book Broadcast Copywriting written by Peter B. Orlik and published by Allyn & Bacon. This book was released on 1982 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : William G. Covington
Publisher : University Press of America
ISBN 13 : 9780761814368
Total Pages : 164 pages
Book Rating : 4.61/5 ( download)

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Download or read book Creativity in TV & Cable Managing & Producing written by William G. Covington and published by University Press of America. This book was released on 1999 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable management. This is the first book to adapt these practices, which have been used in the general business press for many years, to the specific context of television and cable management. William G. Covington Jr. approaches this subject from a systems theory perspective, analyzing motivation and creativity within television stations. He provides guidelines that allow managers to meet the challenge of bringing together very different units into a cohesive whole. This approach maintains an overall focus, while stimulating creativity within the various units in the system. Built upon the natural goal-setting and motivation responsibilities of all managers, this book brings these concepts into the television and cable managing and producing field for the first time.

Author : Susan Tyler Eastman
Publisher : CRC Press
ISBN 13 : 1136024824
Total Pages : 351 pages
Book Rating : 4.25/5 ( download)

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Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture and Retain Your Media Audience!

Author : Milan D. Meeske
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780534629144
Total Pages : 340 pages
Book Rating : 4.48/5 ( download)

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Download or read book Copywriting for the Electronic Media written by Milan D. Meeske and published by Wadsworth Publishing Company. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.

Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 1442244097
Total Pages : 311 pages
Book Rating : 4.92/5 ( download)

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Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Author : F. Leslie Smith
Publisher : Taylor & Francis
ISBN 13 : 1000938808
Total Pages : 879 pages
Book Rating : 4.07/5 ( download)

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Download or read book Perspectives on Radio and Television written by F. Leslie Smith and published by Taylor & Francis. This book was released on 2023-05-31 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.

Author : W. Richard Whitaker
Publisher : Routledge
ISBN 13 : 1135592853
Total Pages : 439 pages
Book Rating : 4.51/5 ( download)

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Download or read book MediaWriting written by W. Richard Whitaker and published by Routledge. This book was released on 2009-01-13 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.