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Author : Alan Sharpe
Publisher :
ISBN 13 : 9780978405106
Total Pages : 254 pages
Book Rating : 4.02/5 ( download)
Download or read book Breakthrough Fundraising Letters written by Alan Sharpe and published by . This book was released on 2007 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charlotte Rains Dixon
Publisher : Atlantic Publishing Company
ISBN 13 : 1601382472
Total Pages : 290 pages
Book Rating : 4.74/5 ( download)
Download or read book The Complete Guide to Writing Successful Fundraising Letters for Your Nonprofit Organization written by Charlotte Rains Dixon and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 1.4 million nonprofit organizations in operation in the United States and an estimated 100 million fundraising letters mailed out each year, you may find yourself wondering how you can separate yourself from the hordes of nonprofits clamoring for donations. If you employ the techniques provided in The Complete Guide to Writing Successful Fundraising Letters for Nonprofit Organizations, you will ensure that your letter stands out and achieves its goal. In this new, exhaustively researched book, you will learn everything you need to know about formatting a letter, using the word you, structuring a letter, emotional triggers, what works, what does not work, asking for year-end contributions, asking for the right amount, and common pitfalls to avoid. You will learn about follow-up letters, thank you letters, front-end premium letters, back-end premium letters, survey letters, special event letters, petition and protest letters, special appeal letters, renewal series letters, major donor letters, sustainer letters, and lapsed donor letters, as well as letters for recruiting new donors. Additionally, you will learn how to generate the best response, how to phrase your appeals, how to address your letter, how to write strong leads, how to open and close your letters, how to structure your letter, how to use compelling stories to your advantage, how to be personal, how to write with a sense of urgency, and hundreds of other writing tips. The Complete Guide to Writing Successful Fundraising Letters for Nonprofit Organizations provides you with a wealth of sample letters, examples, writing exercises, and forms all of which are included on the companion CD-ROM as well as detailed advice and instructive case studies. By reading this book, you will come to understand your donor and his attitudes. You will ultimately create a successful fundraising campaign and achieve your organization s goals. Whether you are a nonprofit focused on the arts, charities, wildlife protection, religion, health, science, literature, or any other field, you will find valuable information in this book. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author : Gail A. Perry
Publisher : John Wiley & Sons
ISBN 13 : 0470135905
Total Pages : 256 pages
Book Rating : 4.07/5 ( download)
Download or read book Fired-Up Fundraising written by Gail A. Perry and published by John Wiley & Sons. This book was released on 2007-06-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Fired-Up Fundraising: Turn Board Passion into Action "Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book." —Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource "A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year." —Mal Warwick author of How to Write Successful Fundraising Letters "Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book." —Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards) "This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards." —Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University
Author : Bernard Ross
Publisher : John Wiley & Sons
ISBN 13 : 0787969087
Total Pages : 290 pages
Book Rating : 4.80/5 ( download)
Download or read book Breakthrough Thinking for Nonprofit Organizations written by Bernard Ross and published by John Wiley & Sons. This book was released on 2003-01-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book will help nonprofit managers think in newand creative ways about how they define and meet the challengesthey face--and how to rise above standard practices to lift theirorganizations to greater performance levels. Using examples of bestpractices from innovative organizations in both the corporate andnonprofit worlds, Breakthrough Thinking for NonprofitOrganizations offers a mix of "how-to" advice and case studiesthat will guide readers on a new road to creativity. This book willfundamentally change the way nonprofit professionals think abouthow they do their work--and usher in a new era fornonprofits. 2003 Terry McAdam Book Award Winner http://www.allianceonline.org/publications/mcadam_past_winners_1.page
Author : Mal Warwick
Publisher : John Wiley & Sons
ISBN 13 : 0470251719
Total Pages : 331 pages
Book Rating : 4.13/5 ( download)
Download or read book How to Write Successful Fundraising Letters written by Mal Warwick and published by John Wiley & Sons. This book was released on 2008-03-11 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out
Author : James O'Keefe
Publisher : Simon and Schuster
ISBN 13 : 1476706190
Total Pages : 352 pages
Book Rating : 4.91/5 ( download)
Download or read book Breakthrough written by James O'Keefe and published by Simon and Schuster. This book was released on 2013-06-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this New York Times bestseller, controversial ambush journalist James O’Keefe takes a hard-hitting look at how the media and government conspire to protect the status quo: “A spine-tingling, true crime thriller about the quest for truth in the age of media obfuscation” (Gavin McInnes, FOX News contributor). Hailed by David Weigel in Slate as having “had more of an impact on the 2012 election than any journalist,” James O’Keefe is young, brash, and provocative: a new breed of guerrilla reporter for the twenty-first century. He and his associates have famously infiltrated some of America’s most protected organizations and institutions. Now, in Breakthrough, O’Keefe chronicles the harrowing undercover investigation that opened America’s eyes to the chicanery of its state houses and the duplicity of the White House during one of the most compromised election campaigns in our nation’s history: the 2012 presidential race. Of all his controversial sting operations, this was the one that his late mentor, Andrew Breitbart, called “his most consequential.” While still on federal probation, O’Keefe organized an army of citizen journalists, planned a series of video stings to reveal the American system’s vulnerability to voter fraud, and went nose to nose with the most powerful political machine in the world. Along the way, O’Keefe found disheartening evidence that Americans are not nearly as free as we may believe, but also showed just how much real change ordinary citizens can bring about when they are willing to risk the wrath of the powerful. Free of ideology, Breakthrough is at its core a clarion call for a more ethical society. Despite being vilified and libeled by an establishment media dedicated to suppressing the truth, James O’Keefe has dared to break through the firewall and reshape public opinion by showing things as they really are.
Author : Ken Burnett
Publisher : John Wiley & Sons
ISBN 13 : 0787966819
Total Pages : 386 pages
Book Rating : 4.12/5 ( download)
Download or read book Relationship Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Author : Tom Ahern
Publisher : Emerson & Church, Publishers
ISBN 13 : 9781889102313
Total Pages : 196 pages
Book Rating : 4.18/5 ( download)
Download or read book How to Write Fundraising Materials that Raise More Money written by Tom Ahern and published by Emerson & Church, Publishers. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.
Author : Ken Burnett
Publisher : John Wiley & Sons
ISBN 13 : 1118047087
Total Pages : 180 pages
Book Rating : 4.88/5 ( download)
Download or read book The Zen of Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.
Author : Bill Gates
Publisher : Vintage
ISBN 13 : 0385546149
Total Pages : 201 pages
Book Rating : 4.40/5 ( download)
Download or read book How to Avoid a Climate Disaster written by Bill Gates and published by Vintage. This book was released on 2021-02-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.
