Branding Television

Author : Catherine Johnson
Publisher : Routledge
ISBN 13 : 1136618546
Total Pages : 227 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Branding Television written by Catherine Johnson and published by Routledge. This book was released on 2012-03-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

Author : Lynn Spigel
Publisher : University of Chicago Press
ISBN 13 : 0226769682
Total Pages : 404 pages
Book Rating : 4.84/5 ( download)

DOWNLOAD NOW!

Download or read book TV by Design written by Lynn Spigel and published by University of Chicago Press. This book was released on 2008 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Publisher: While critics have long disparaged commercial television as a vast wasteland, TV has surprising links to the urbane world of modern art that stretch back to the 1950s and '60s during that era, the rapid rise of commercial television coincided with dynamic new movements in the visual arts-a potent combination that precipitated a major shift in the way Americans experienced the world visually. TV by Design uncovers this captivating story of how modernism and network television converged and intertwined in their mutual ascent during the decades of the cold war. Whereas most histories of television focus on the way older forms of entertainment were recycled for the new medium, Lynn Spigel shows how TV was instrumental in introducing the public to the latest trends in art and design. Abstract expressionism, pop art, art cinema, modern architecture, and cutting-edge graphic design were all mined for staging techniques, scenic designs, and an ever-growing number of commercials. As a result, TV helped fuel the public craze for trendy modern products, such as tailfin cars and boomerang coffee tables, that was vital to the burgeoning postwar economy. And along with influencing the look of television, many artists-including Eero Saarinen, Ben Shahn, Saul Bass, William Golden, and Richard Avedon-also participated in its creation as the networks put them to work designing everything from their corporate headquarters to their company cufflinks. Dizzy Gillespie, Ernie Kovacs, Duke Ellington, and Andy Warhol all stop by in this imaginative and winning account of the ways in which art, television, and commerce merged in the first decades of the TV age.

Author : Jennifer Gillan
Publisher : Routledge
ISBN 13 : 1135020612
Total Pages : 343 pages
Book Rating : 4.13/5 ( download)

DOWNLOAD NOW!

Download or read book Television Brandcasting written by Jennifer Gillan and published by Routledge. This book was released on 2014-11-20 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Author : Walter McDowell
Publisher : CRC Press
ISBN 13 : 1136034749
Total Pages : 171 pages
Book Rating : 4.49/5 ( download)

DOWNLOAD NOW!

Download or read book Branding TV written by Walter McDowell and published by CRC Press. This book was released on 2005-07-19 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.

Author : Jennifer Gillan
Publisher : Routledge
ISBN 13 : 1135020620
Total Pages : 294 pages
Book Rating : 4.20/5 ( download)

DOWNLOAD NOW!

Download or read book Television Brandcasting written by Jennifer Gillan and published by Routledge. This book was released on 2014-11-20 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Author : Hannah Andrews
Publisher : Springer
ISBN 13 : 1137311177
Total Pages : 228 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book Television and British Cinema written by Hannah Andrews and published by Springer. This book was released on 2014-05-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undertaking a thorough and timely investigation of the relationship between television and cinema in Britain since 1990, Hannah Andrews explores the convergence between the two forms, at industrial, cultural and intermedial levels, and the ways in which the media have also been distinguished from one another through discourse and presentation.

Author : Martin Lambie-Nairn
Publisher : Phaidon Press
ISBN 13 : 9780714834474
Total Pages : 240 pages
Book Rating : 4.75/5 ( download)

DOWNLOAD NOW!

Download or read book Brand Identity for Television written by Martin Lambie-Nairn and published by Phaidon Press. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Martin Lambie-Nairn offers a unique insight into the discipline of television brand identity. Opening in the expanding world of commercial television in the 1960s, Lambie-Nairn goes on to describe how he pioneered new graphic techniques in current affairs during the 1970s, his production of the computer-animated Channel 4 identity in the 1980s and his subsequent revision of the identities for BBC1 and BBC2. His extensive work for television stations in Europe, the USA and New Zealand is also included. Illustrated with colour stills, models and preliminary sketches from Lambie-Nairn’s notebooks, this book reveals how key identities, symbols and sequences were achieved. The central narrative is complemented by contributions from other important figures in the television industry, including Jeremy Isaacs and Alan Yentob.

Author : Faye Woods
Publisher : Springer
ISBN 13 : 1137445483
Total Pages : 267 pages
Book Rating : 4.83/5 ( download)

DOWNLOAD NOW!

Download or read book British Youth Television written by Faye Woods and published by Springer. This book was released on 2016-09-09 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Faye Woods explores the raucous, cheeky, intimate voice of British youth television. This is the first study of a complete television system targeting teens and twenty somethings, chronicling a period of significant industrial change in the early 21st century. British Youth Television offers a snapshot of the complexities of contemporary television from a British standpoint — youth-focused programming that blossomed in the commercial expansion of the digital era, yet indelibly shaped by public service broadcasting, and now finding its feet on proliferating platforms. Considering BBC Three, My Mad Fat Diary, The Inbetweeners, Our War and Made in Chelsea, amongst others; Woods identifies a television that is defiantly British, yet also has a complex transatlantic relationship with US teen TV. This book creates a space for British voices in an academic and cultural landscape dominated by the American teenager.

Author : Timothy M. Todreas
Publisher : Praeger
ISBN 13 : 9781567202724
Total Pages : 236 pages
Book Rating : 4.21/5 ( download)

DOWNLOAD NOW!

Download or read book Value Creation and Branding in Television's Digital Age written by Timothy M. Todreas and published by Praeger. This book was released on 1999-08-30 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. This book explains patterns of profitability from the golden age of television to the emerging digital age. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. Just as consumers manage to make their way in 30 seconds through a 100-foot aisle jammed with hundreds of boxes of cereal by reaching for a box of whatever name brand product they know and love, viewers will also navigate through the vast wasteland of content by returning to their favorite digital brand. This book provides detailed historical data, financial models, and informed discussion of profitability trends in the industry. It offers a framework for understanding and predicting profitability and describes the nature of branding as it applies to the television industry. It shows how a handful of dominant brands will emerge as sought-after organizers of content. Investors, industry consultants and executives, policy makers, students and academics will all find this book fascinating and informative.

Author : Jonathan Bignell
Publisher : Routledge
ISBN 13 : 1317532139
Total Pages : 389 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book The New Television Handbook written by Jonathan Bignell and published by Routledge. This book was released on 2017-07-14 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Television Handbook provides an exploration of the theory and practice of television at a time when the medium is undergoing radical changes. The book looks at television from the perspective of someone new to the industry, and explores the place of the medium within a constantly changing digital landscape. This title discusses key skills involved in television production, including: producing, production management, directing, camera, sound, editing and visual effects. Each of these activities is placed within a wider context as it traces the production process from commissioning to post-production. The book outlines the broad political and economic context of the television industry. It gives an account of television genres, in particular narrative, factual programmes and news, and it considers the academic discipline of media studies and the ways in which theorists have analysed and tried to understand the medium. It points to the interplay of theory and practice as it draws on the history of the medium and observes the ways in which the past continues to influence and invigorate the present. The New Television Handbook includes: contributions from practitioners ranging from established producers to new entrants; a comprehensive list of key texts and television programmes; a revised glossary of specialist terms; a section on training and ways of getting into the industry. By combining theory, real-world advice and a detailed overview of the industry and its history, The New Television Handbook is an ideal guide for students of media and television studies and young professionals entering the television industry.