Branding Post Communist Nations

Author : Nadia Kaneva
Publisher : Routledge
ISBN 13 : 1136658009
Total Pages : 260 pages
Book Rating : 4.06/5 ( download)

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Download or read book Branding Post-Communist Nations written by Nadia Kaneva and published by Routledge. This book was released on 2011-08-26 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

Author : Nadia Kaneva
Publisher : Routledge
ISBN 13 : 1136657991
Total Pages : 281 pages
Book Rating : 4.93/5 ( download)

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Download or read book Branding Post-Communist Nations written by Nadia Kaneva and published by Routledge. This book was released on 2011-09-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

Author : Bianca-Florentina Cheregi
Publisher :
ISBN 13 : 9789737115898
Total Pages : 324 pages
Book Rating : 4.99/5 ( download)

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Download or read book Nation Branding in Post-communist Romania written by Bianca-Florentina Cheregi and published by . This book was released on 2018 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert A. Saunders
Publisher : Routledge
ISBN 13 : 1317569903
Total Pages : 254 pages
Book Rating : 4.09/5 ( download)

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Download or read book Popular Geopolitics and Nation Branding in the Post-Soviet Realm written by Robert A. Saunders and published by Routledge. This book was released on 2016-07-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism, and national identity through the use of innovative approaches focusing on popular culture, new media, public diplomacy, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces and complementary flows, the study explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become integral to contemporary global affairs.

Author : Saltanat Liebert
Publisher : Routledge
ISBN 13 : 1351552694
Total Pages : 379 pages
Book Rating : 4.91/5 ( download)

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Download or read book Public Administration in Post-Communist Countries written by Saltanat Liebert and published by Routledge. This book was released on 2017-09-25 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although it has been more than 20 years since Communism crumbled in Central and Eastern Europe and the Soviet Union, many scholars and politicians still wonder what the lifting of the Iron Curtain has really meant for these former Communist countries. And, because these countries were largely closed off to the world for so long, there has yet to be an all-inclusive study on their administrative systems—until now. In Public Administration in Post-Communist Countries: Former Soviet Union, Central and Eastern Europe, and Mongolia, expert contributors supply a comprehensive overview and analysis of public administration in their respective post-Communist countries. They illustrate each country’s transformation from an authoritarian system of governance into a modern, market-based, and in some cases, democratic government. The book covers the countries that were officially part of the Soviet Union (Russia, Ukraine, Moldova, Estonia, Lithuania, Georgia, Kazakhstan, and Kyrgyzstan); those that were theoretically independent but were subject to Soviet-dominated Communist rule (Bulgaria, Hungary, Romania, and Poland); as well as a satellite republic that was under significant Soviet influence (Mongolia). Each chapter includes a brief introduction to the specific country, an overview of politics and administration, and discussions on key aspects of public management and administration—including human resource management, public budgeting, financial management, corruption, accountability, political and economic reform, civil society, and prospects for future development in the region. The book concludes by identifying common themes and trends and pinpointing similarities and differences to supply you with a broad comparative perspective.

Author : Christopher S. Browning
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 022801946X
Total Pages : 270 pages
Book Rating : 4.66/5 ( download)

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Download or read book Nation Branding and International Politics written by Christopher S. Browning and published by McGill-Queen's Press - MQUP. This book was released on 2023-10-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.

Author : Carolin Viktorin
Publisher : Berghahn Books
ISBN 13 : 1785339249
Total Pages : 300 pages
Book Rating : 4.40/5 ( download)

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Download or read book Nation Branding in Modern History written by Carolin Viktorin and published by Berghahn Books. This book was released on 2018-08-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Author : Katja Valaskivi
Publisher : Routledge
ISBN 13 : 1317745191
Total Pages : 179 pages
Book Rating : 4.98/5 ( download)

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Download or read book Cool Nations written by Katja Valaskivi and published by Routledge. This book was released on 2016-04-14 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

Author : Pawel Surowiec
Publisher : Routledge
ISBN 13 : 1317593790
Total Pages : 216 pages
Book Rating : 4.99/5 ( download)

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Download or read book Nation Branding, Public Relations and Soft Power written by Pawel Surowiec and published by Routledge. This book was released on 2016-08-05 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

Author : Teri J. Silvio
Publisher : Routledge
ISBN 13 : 1000448932
Total Pages : 158 pages
Book Rating : 4.31/5 ( download)

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Download or read book Labour, Policy, and Ideology in East Asian Creative Industries written by Teri J. Silvio and published by Routledge. This book was released on 2020-06-29 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses some of the questions that have been brought to light by the varied experiences of culture industry workers and consumer publics across East Asia over the past decade. For over twenty years, the creative industries have been seen as the engine driving global economic transformation, as a way out of the dilemmas of de-industrialization, and as key to the projection of national soft power. The chapters in this book cover the former ‘Tiger Economies’ of South Korea, Taiwan, and Singapore, as well as Japan and China, and focus on a number of different industries – cinema, television, graphic design, fashion, and literature. The authors include sociologists, anthropologists, and cultural studies scholars, who approach the topics of creative work, government policy, and entrepreneurial strategy from a variety of perspectives. The chapters examine the varied political, economic, and social structures that influence the development of creative industries within the region and reveal how the careers of creative industry workers in different cities and different industries can vary. They also show how the development of the creative industries can affect many aspects of society, including city planning, policing, democratic politics, and ethnic and national identities. This book was originally published as a special issue of Culture, Theory and Critique.