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Author : Ross D. Petty
Publisher :
ISBN 13 : 9781634604772
Total Pages : 0 pages
Book Rating : 4.76/5 ( download)
Download or read book Branding Law written by Ross D. Petty and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Softbound - New, softbound print book.
Author : Sammy Blindell
Publisher :
ISBN 13 : 9781912774562
Total Pages : 188 pages
Book Rating : 4.69/5 ( download)
Download or read book The Law Of Brand Attraction written by Sammy Blindell and published by . This book was released on 2020-05-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Thomas McCarthy
Publisher : Clark Boardman Callaghan
ISBN 13 :
Total Pages : 1186 pages
Book Rating : 4.74/5 ( download)
Download or read book McCarthy on Trademarks and Unfair Competition written by J. Thomas McCarthy and published by Clark Boardman Callaghan. This book was released on 1996 with total page 1186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ross D. Petty
Publisher :
ISBN 13 : 9781683280866
Total Pages : 428 pages
Book Rating : 4.65/5 ( download)
Download or read book Branding Law written by Ross D. Petty and published by . This book was released on 2016 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas.
Author :
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.25/5 ( download)
Download or read book U.S. Trademark Law written by and published by . This book was released on 1997 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adam Brookman
Publisher : Wolters Kluwer
ISBN 13 : 1454848693
Total Pages : 1130 pages
Book Rating : 4.91/5 ( download)
Download or read book Trademark Law written by Adam Brookman and published by Wolters Kluwer. This book was released on 2014-06-13 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more
Author : Lee Wilson
Publisher : Simon and Schuster
ISBN 13 : 1621536335
Total Pages : 999 pages
Book Rating : 4.38/5 ( download)
Download or read book The Trademark Guide written by Lee Wilson and published by Simon and Schuster. This book was released on 2018-06-05 with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A highly accessible text." —Lawyers Weekly A User-Friendly Handbook on Understanding Trademarks Trademarks are a crucial part of the American economy. In plain language with scores of real-life examples, this new edition of The Trademark Guide draws on Wilson's experience and addresses issues important to both would-be trademark owners and those who already own trademarks, including: How to choose a trademark without risking a lawsuit How trademark rights are gained and perfected How to use a trademark properly What constitutes trademark infringement What to do if your trademark is infringed How trademark law applies to new media And much more Completely updated to reflect recent court decisions and changes in the law, this edition features an Internet trademark resources list and expanded information on trademarks in the digital world. Packed with examples, FAQs, and a glossary, The Trademark Guide, Third Edition, will become the go-to for anyone with questions about the complexities of trademark law.
Author : Corrales Compagnucci, Marcelo
Publisher : Edward Elgar Publishing
ISBN 13 : 183910726X
Total Pages : 264 pages
Book Rating : 4.69/5 ( download)
Download or read book Legal Design written by Corrales Compagnucci, Marcelo and published by Edward Elgar Publishing. This book was released on 2021-10-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book proposes new theories on how the legal system can be made more comprehensible, usable and empowering for people through the use of design principles. Utilising key case studies and providing real-world examples of legal innovation, the book moves beyond discussion to action. It offers a rich set of examples, demonstrating how various design methods, including information, service, product and policy design, can be leveraged within research and practice.
Author : Jon Yablonski
Publisher : O'Reilly Media
ISBN 13 : 149205528X
Total Pages : 153 pages
Book Rating : 4.80/5 ( download)
Download or read book Laws of UX written by Jon Yablonski and published by O'Reilly Media. This book was released on 2020-04-21 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles
Author : Katy Goshtasbi
Publisher :
ISBN 13 : 9781627221597
Total Pages : 0 pages
Book Rating : 4.9X/5 ( download)
Download or read book Personal Branding in One Hour for Lawyers written by Katy Goshtasbi and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition. In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process.
