Branding Latin America

Author : Dunja Fehimovic
Publisher : Lexington Books
ISBN 13 : 1498568289
Total Pages : 247 pages
Book Rating : 4.89/5 ( download)

DOWNLOAD NOW!

Download or read book Branding Latin America written by Dunja Fehimovic and published by Lexington Books. This book was released on 2018-02-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.

Author : Eva Niesing
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954891425
Total Pages : 193 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book Latin America ́s Potential in Nation Branding: A Closer Look at Brazil ́s, Chile ́s and Colombia ́s Practices written by Eva Niesing and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries’ competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region’s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.

Author : Eva Niesing
Publisher : GRIN Verlag
ISBN 13 : 3656429464
Total Pages : 187 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Nation Branding Practices in Latin America written by Eva Niesing and published by GRIN Verlag. This book was released on 2013-05-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, European School of Business Reutlingen, language: English, abstract: In the globalized world of today a well-elaborated, long-term oriented nation branding strategy which includes the government, the public and the private sector as well as the nation ́s citizens themselves can help nations to improve and to better control their nation image. Nation branding activities increase the countries ́ competitiveness in the global marketplace and help to foster the tourism arrivals, inward foreign direct investment flows and exports as well as they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding and mostly only focus their activities on the tourism promotion. The region ́s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products, services and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete and advanced nation branding activities. Although such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.

Author : Hal Brands
Publisher : Harvard University Press
ISBN 13 : 0674055284
Total Pages : 408 pages
Book Rating : 4.85/5 ( download)

DOWNLOAD NOW!

Download or read book Latin America’s Cold War written by Hal Brands and published by Harvard University Press. This book was released on 2012-03-05 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Latin America, the Cold War was anything but cold. Nor was it the so-called “long peace” afforded the world’s superpowers by their nuclear standoff. In this book, the first to take an international perspective on the postwar decades in the region, Hal Brands sets out to explain what exactly happened in Latin America during the Cold War, and why it was so traumatic. Tracing the tumultuous course of regional affairs from the late 1940s through the early 1990s, Latin America’s Cold War delves into the myriad crises and turning points of the period—the Cuban revolution and its aftermath; the recurring cycles of insurgency and counter-insurgency; the emergence of currents like the National Security Doctrine, liberation theology, and dependency theory; the rise and demise of a hemispheric diplomatic challenge to U.S. hegemony in the 1970s; the conflagration that engulfed Central America from the Nicaraguan revolution onward; and the democratic and economic reforms of the 1980s. Most important, the book chronicles these events in a way that is both multinational and multilayered, weaving the experiences of a diverse cast of characters into an understanding of how global, regional, and local influences interacted to shape Cold War crises in Latin America. Ultimately, Brands exposes Latin America’s Cold War as not a single conflict, but rather a series of overlapping political, social, geostrategic, and ideological struggles whose repercussions can be felt to this day.

Author : Laura Rodríguez Isaza
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Branding Latin America written by Laura Rodríguez Isaza and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Justin D. Wartell
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.04/5 ( download)

DOWNLOAD NOW!

Download or read book American Technology Brands in Latin America written by Justin D. Wartell and published by . This book was released on 2006 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Noam Lupu
Publisher : Cambridge University Press
ISBN 13 : 110707360X
Total Pages : 265 pages
Book Rating : 4.09/5 ( download)

DOWNLOAD NOW!

Download or read book Party Brands in Crisis written by Noam Lupu and published by Cambridge University Press. This book was released on 2016-01-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.

Author : Florian Kaefer
Publisher : Springer Nature
ISBN 13 : 3030671445
Total Pages : 276 pages
Book Rating : 4.40/5 ( download)

DOWNLOAD NOW!

Download or read book An Insider's Guide to Place Branding written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Author : Lucille Kerr
Publisher : Modern Language Association
ISBN 13 : 1603291938
Total Pages : 304 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book Teaching the Latin American Boom written by Lucille Kerr and published by Modern Language Association. This book was released on 2015-08-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decade from the early 1960s to the early 1970s, Latin American authors found themselves writing for a new audience in both Latin America and Spain and in an ideologically charged climate as the Cold War found another focus in the Cuban Revolution. The writers who emerged in this energized cultural moment--among others, Julio Cortázar (Argentina), Guillermo Cabrera Infante (Cuba), José Donoso (Chile), Carlos Fuentes (Mexico), Gabriel García Márquez (Colombia), Manuel Puig (Argentina), and Mario Varas Llosa (Peru)--experimented with narrative forms that sometimes bore a vexed relation to the changing political situations of Latin America. This volume provides a wide range of options for teaching the complexities of the Boom, explores the influence of Boom works and authors, presents different frameworks for thinking about the Boom, proposes ways to approach it in the classroom, and provides resources for selecting materials for courses.

Author : James Scorer
Publisher : UCL Press
ISBN 13 : 1787357546
Total Pages : 246 pages
Book Rating : 4.49/5 ( download)

DOWNLOAD NOW!

Download or read book Comics Beyond the Page in Latin America written by James Scorer and published by UCL Press. This book was released on 2020-02-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comics Beyond the Page in Latin America is a cutting-edge study of the expanding worlds of Latin American comics. Despite lack of funding and institutional support, not since the mid-twentieth century have comics in the region been so dynamic, so diverse and so engaged with pressing social and cultural issues. Comics are being used as essential tools in debates about, for example, digital cultures, gender identities and political disenfranchisement.