Branding In Governance And Public Management

Author : Jasper Eshuis
Publisher : Routledge
ISBN 13 : 113650494X
Total Pages : 218 pages
Book Rating : 4.45/5 ( download)

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Download or read book Branding in Governance and Public Management written by Jasper Eshuis and published by Routledge. This book was released on 2012-01-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes. Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.

Author : Tony Bovaird
Publisher : Routledge
ISBN 13 : 1134527845
Total Pages : 278 pages
Book Rating : 4.47/5 ( download)

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Download or read book Public Management and Governance written by Tony Bovaird and published by Routledge. This book was released on 2004-06-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, in depth and accessible resource for students of public sector management and administration: with an international authorship, this is more comprehensive, cohesive and international than any other textbook in the area.

Author : Paul Temporal
Publisher : John Wiley & Sons
ISBN 13 : 1118756312
Total Pages : 288 pages
Book Rating : 4.17/5 ( download)

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Download or read book Branding for the Public Sector written by Paul Temporal and published by John Wiley & Sons. This book was released on 2015-01-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand

Author : Staci M. Zavattaro
Publisher : Springer Nature
ISBN 13 : 3030705056
Total Pages : 286 pages
Book Rating : 4.53/5 ( download)

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Download or read book Public Branding and Marketing written by Staci M. Zavattaro and published by Springer Nature. This book was released on 2021-07-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

Author : Bryer, Thomas A.
Publisher : Edward Elgar Publishing
ISBN 13 : 1789908256
Total Pages : 360 pages
Book Rating : 4.51/5 ( download)

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Download or read book Handbook of Theories of Public Administration and Management written by Bryer, Thomas A. and published by Edward Elgar Publishing. This book was released on 2021-11-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative Handbook offers a wide-ranging overview of the multi-faceted field of public administration and management. It provides a broad approach to the discipline, addressing the range of descriptive, normative and critical theories required to diagnose public service issues and prescribe administrative action.

Author : Mordecai Lee
Publisher : Routledge
ISBN 13 : 1000394964
Total Pages : 287 pages
Book Rating : 4.62/5 ( download)

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Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2021-07-20 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Author : Edoardo Ongaro
Publisher : Springer
ISBN 13 : 1137552697
Total Pages : 1302 pages
Book Rating : 4.93/5 ( download)

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Download or read book The Palgrave Handbook of Public Administration and Management in Europe written by Edoardo Ongaro and published by Springer. This book was released on 2017-11-27 with total page 1302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook offers a systematic review of state-of-the-art knowledge on public administration in Europe. Covering the theoretical, epistemological and practical aspects of the field, it focuses on how public administration operates and is studied in European countries. In sixty-three chapters, written by leading scholars, this Handbook considers the uniqueness of the European situation through an interdisciplinary and comparative lens, focusing on the administrative diversity which results from the multiplicity of countries, languages, schools of thought and streams of investigation across Europe. It addresses issues such as multi-level administration and governance, intensive cross country cooperation in administrative reform policy, and public accountability under different systems. It also considers the issue of welfare service delivery, at a time of major economic and societal challenges, as well as understudied emerging issues like Islamic Public Administration and the dynamics of public sector negotiations. With contributions from key experts in Public Administration and Public Management, this cutting edge Handbook offers a significant contribution to the field of comparative public administration, policy and management.

Author : Tony Bovaird
Publisher : Routledge
ISBN 13 : 1317435834
Total Pages : 579 pages
Book Rating : 4.39/5 ( download)

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Download or read book Public Management and Governance written by Tony Bovaird and published by Routledge. This book was released on 2015-09-25 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Management and Governance examines the factors which make government critically important and the barriers which often stop it being effective. It questions what it means to have effective policies, efficient management and good quality public services, and it explores how the process of governing could be improved. Key themes include: the challenges and pressures facing governments around the world; the changing role of the public sector in a ‘mixed economy’ of provision; governance issues such as ethics, equalities, transparency and citizen engagement. This revised and updated third edition includes eight new chapters which provide in-depth coverage of key new aspects of public management and governance. It also features a wide selection of international case studies and illuminating examples of how public policy, management and governance can be improved – and what happens when they fail. Each chapter is supplemented with discussion questions, group and individual exercises, case studies and recommendations on further reading. Public Management and Governance is one of the leading student textbooks in its field, featuring contributions from top international authors and covering a wide range of key topics in depth. It is an essential resource for all students on undergraduate and postgraduate courses in public management, public administration, government and public policy.

Author : Gambhir Bhatta
Publisher : Routledge
ISBN 13 : 1317467574
Total Pages : 708 pages
Book Rating : 4.71/5 ( download)

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Download or read book International Dictionary of Public Management and Governance written by Gambhir Bhatta and published by Routledge. This book was released on 2015-03-27 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, up-to-date resource will become the standard reference on the theory and practice of public management around the world. Public management addresses strategy, policy processes, and governance as well as the bureaucratic concerns of public administration. Reflecting this diversity, the Dictionary incorporates concepts from various other fields including economics, political science, management, sociology, and psychology. The reference draws from an extensive literature base including books, journals, websites, research reports, government proceedings, legal documents, and international and organizational reports. As the primary source of ready information for students, researchers, scholars, and practitioners, it defines all the fundamental concepts of public management, their applications, and all relevant theories, complete with sources and references.

Author : Elke Loeffler
Publisher : Springer Nature
ISBN 13 : 3030537056
Total Pages : 726 pages
Book Rating : 4.50/5 ( download)

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Download or read book The Palgrave Handbook of Co-Production of Public Services and Outcomes written by Elke Loeffler and published by Springer Nature. This book was released on 2020-11-23 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a comprehensive and authoritative account of the movement towards co-production of public services and outcomes, a topic which has recently become one of the most intensely debated in public management and administration, both in practice and in the academic literature. It explores in depth the processes of co-commissioning, co-design, co-delivery and co-assessment as major approaches to co-production through citizen voice and citizen action and as key mechanisms in the co-creation of public value. The key debates in the field are fully explored in chapters from over 50 eminent authors in the field, who examine the roots of co-production in the social sciences, the growth of co-production in policy and practice, its implementation and management in the public domain, and its governance, including its negative aspects (the ‘dark side’ of co-production). A final section discusses different aspects of the future research agenda for co-production.