Branding Bhakti

Author : Nicole Karapanagiotis
Publisher : Indiana University Press
ISBN 13 : 0253054923
Total Pages : 250 pages
Book Rating : 4.20/5 ( download)

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Download or read book Branding Bhakti written by Nicole Karapanagiotis and published by Indiana University Press. This book was released on 2021-04-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

Author : Nicole Karapanagiotis
Publisher : Indiana University Press
ISBN 13 : 0253054907
Total Pages : 288 pages
Book Rating : 4.06/5 ( download)

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Download or read book Branding Bhakti written by Nicole Karapanagiotis and published by Indiana University Press. This book was released on 2021-04-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

Author : Katelijn Quartier
Publisher : Emerald Group Publishing
ISBN 13 : 1800715811
Total Pages : 176 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

Author : Christian Literature Society for India
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.37/5 ( download)

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Download or read book Vishnu Bhakti written by Christian Literature Society for India and published by . This book was released on 1902 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Angela R. Burt
Publisher : Cambridge University Press
ISBN 13 : 1009079158
Total Pages : 167 pages
Book Rating : 4.50/5 ( download)

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Download or read book Hare Krishna in the Twenty-First Century written by Angela R. Burt and published by Cambridge University Press. This book was released on 2023-09-30 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Claire C. Robison
Publisher : Oxford University Press
ISBN 13 : 0197656455
Total Pages : 337 pages
Book Rating : 4.57/5 ( download)

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Download or read book Bringing Krishna Back to India written by Claire C. Robison and published by Oxford University Press. This book was released on 2024 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing Krishna Back to India examines the place of the International Society for Krishna Consciousness (ISKCON), in Mumbai, India's business and entertainment capital, where ISKCON draws Indians from diverse regional and religious backgrounds and devotees adopt a conservative religious identity amidst a neoliberal urban context. By inhabiting a Hindu revivalist role, ISKCON educates Hindus and Jains into a new vision of their own traditions and promotes greater religiosity in Indian public life. This contradicts notions that societies are moving towards secularism and highlights how new religious identities are fashioned amidst industrialized urban spaces, such as college campuses, corporate wellness retreats, and Bollywood celebrity events.

Author : Ann Petermans
Publisher : Routledge
ISBN 13 : 1317064569
Total Pages : 368 pages
Book Rating : 4.65/5 ( download)

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Download or read book Retail Design written by Ann Petermans and published by Routledge. This book was released on 2016-12-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.

Author : Stephen Pihlaja
Publisher : Taylor & Francis
ISBN 13 : 1003819419
Total Pages : 449 pages
Book Rating : 4.17/5 ( download)

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Download or read book The Routledge Handbook of Language and Religion written by Stephen Pihlaja and published by Taylor & Francis. This book was released on 2023-12-14 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Religion is the first ever comprehensive collection of research on religion and language, with over 35 authors from 15 countries, presenting a range of linguistic and discourse analytic research on religion and belief in different discourse contexts. The contributions show the importance of studying language and religion and for bringing together work in this area across sub-disciplines, languages, cultures, and geographical boundaries. The Handbook focuses on three major topics: Religious and Sacred Language, Institutional Discourse, and Religious Identity and Community. Scholars from a variety of different disciplinary backgrounds investigate these topics using a range of linguistic perspectives including Cognitive Linguistics, Discourse Analysis, Sociolinguistics, Pragmatics, and Conversation Analysis. The data analysed in these chapters come from a variety of religious backgrounds and national contexts. Linguistic data from all the major world religions are included, with sacred texts, conversational data, and institutional texts included for analysis. The Handbook is intended to be useful for readers from different subdisciplines within linguistics, but also to researchers working in other disciplines including philosophy, theology, and sociology. Each chapter gives both a template for research approaches and suggestions for future research and will inspire readers at every stage of their career.

Author : Jacob Copeman
Publisher : UCL Press
ISBN 13 : 1800085540
Total Pages : 472 pages
Book Rating : 4.41/5 ( download)

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Download or read book Gurus and Media written by Jacob Copeman and published by UCL Press. This book was released on 2023-09-25 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gurus and Media is the first book dedicated to media and mediation in domains of public guruship and devotion. Illuminating the mediatisation of guruship and the guru-isation of media, it bridges the gap between scholarship on gurus and the disciplines of media and visual culture studies. It investigates guru iconographies in and across various time periods and also the distinctive ways in which diverse gurus engage with and inhabit different forms of media: statuary, games, print publications, photographs, portraiture, films, machines, social media, bodies, words, graffiti, dolls, sound, verse, tombs and more. The book’s interdisciplinary chapters advance, both conceptually and ethnographically, our understanding of the function of media in the dramatic production of guruship, and reflect on the corporate branding of gurus and on mediated guruship as a series of aesthetic traps for the captivation of devotees and others. They show how different media can further enliven the complex plurality of guruship, for instance in instantiating notions of ‘absent-present’ guruship and demonstrating the mutual mediation of gurus, caste and Hindutva. Throughout, the book foregrounds contested visions of the guru in the development of devotional publics and pluriform guruship across time and space. Thinking through the guru’s many media entanglements in a single place, the book contributes new insights to the study of South Asian religions and to the study of mediation more broadly. Praise for Gurus and Media 'Sight, sound, image, narrative, representation and performance in the complex world of gurus are richly illuminated and deeply theorised in this outstanding volume. The immensely important, but hitherto under-explored, visual and aural dimensions of guru-ship across several religious traditions have received path-breaking and wide-ranging treatment by best-known experts on the subject.' Nandini Gooptu, University of Oxford ‘Gurus and Media casts subtle light on a phenomenon that too often shines so brightly that it is hard to see. This collection is a tremendously rich resource for anyone trying to make sense of that ambiguous zone where authority appears at once as seduction and as salvation, as comfort and as terror.’ William Mazzarella, University of Chicago 'This remarkable collection uses the figure of the mass-mediated guru to throw light on how modern Hindu mobilization generates a highly diverse set of religious charismatics in India. Because of the diversity of the contributors to this volume, the book is also a moveable feast of cases, methods and cultural styles in a major cultural region.' Arjun Appadurai, Emeritus Professor of Media, Culture and Communication, New York University

Author : Knut A. Jacobsen
Publisher : Oxford University Press
ISBN 13 : 0198867697
Total Pages : 442 pages
Book Rating : 4.92/5 ( download)

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Download or read book The Oxford History of Hinduism: Hindu Diasporas written by Knut A. Jacobsen and published by Oxford University Press. This book was released on 2023-10-05 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hindu Diasporas presents the histories and religious traditions of Hindus with a South Asian ancestral background living outside of South Asia. Hinduism is a global religion with a significant presence in many countries throughout the world. The most important cause of this global expansion is migration. This book presents and analyses the most important of the geographies, migration histories, religious traditions and developments, rituals, places, institutions, and representations of Hinduism in the diasporas, capturing some of the great plurality of Hindu religious traditions. The first part of the book concentrates on the major regions in the world in which Hindu diasporas are found. The main focus is the modern period, but the book discusses also the possibility of premodern Hindu diasporas in Southeast Asia. The second part focuses on specific central themes such as Vaishnava, Shaiva, and Shakta traditions in diasporas, temples, and traditions of sacred sites and pilgrimage outside of South Asia, Hindutva organizations and the diaspora, as well as relations between Hindu diasporas and new followers of Hindu traditions. The chapters in this book show some of the global presence of the Hindu diasporas and some of the dynamic developments in multiple geographical spaces. Analysing specific spaces and themes, the chapters of the book offer a foundation for understanding the Hindu traditions in its most important global diasporic contexts and the dynamic developments around the world.