Brand Vinci

Author : Pavan Padaki
Publisher : Bloomsbury Publishing
ISBN 13 : 9384052965
Total Pages : 107 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book Brand Vinci written by Pavan Padaki and published by Bloomsbury Publishing. This book was released on 2015-04-23 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.

Author : Sébastien Lefait
Publisher : Vernon Press
ISBN 13 : 1648893937
Total Pages : 256 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!

Download or read book The Faces and Stakes of Brand Insertion written by Sébastien Lefait and published by Vernon Press. This book was released on 2022-03-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.

Author : Elizabeth Mamukwa
Publisher : Routledge
ISBN 13 : 042984929X
Total Pages : 239 pages
Book Rating : 4.99/5 ( download)

DOWNLOAD NOW!

Download or read book Integral Knowledge Creation and Innovation written by Elizabeth Mamukwa and published by Routledge. This book was released on 2020-07-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work focuses on the creation of new knowledge, and how this has happened throughout all ages, as far back as the time of ancient philosophy to today. A product of integral research, it covers the process of creating new knowledge, leveraging existing knowledge, sometimes resulting in cutthroat innovations. It also includes knowledge systems such as conventional university systems to Mode 2 university concepts, culminating on integral research to innovation. This book will help the reader to realise that the subject of knowledge creation is no longer business as usual. Many innovations have been created for human benefit in general, but such innovations may have benefited only parts of society. The challenge in the world is that, while new innovations may be brilliant, there are sections of society who continue to slip into poverty. Modern innovators must also consider such communities and come up with appropriate interventions. This book will open the eyes of innovators to new possibilities. In addition, the subject of knowledge should not be an elitist affair. One may stand to gain a lot by seeing the knowledge in other people, whatever their station in life. This realisation can enable serious innovators to widen their scope in terms of the sources of existing knowledge which can be improved and reassessed as new knowledge. Such existing knowledge can be identified by engaging the very communities that may be affected by a problem or challenge. Such communities will have had time to interrogate their situations and think of possible solutions to such, though they might not have the economic capacity to implement such solutions. This is always a useful starting point if one is seeking a solution to a community problem. This book will be useful to students interested in the subject of knowledge and innovation, from under-graduate to PhD level. It will also benefit captains of industry, executives and managers who are interested in improving their knowledge improvement cycles in their companies.

Author : Philippe Sachetti
Publisher : John Wiley & Sons
ISBN 13 : 1786301970
Total Pages : 228 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book New Technologies and Branding written by Philippe Sachetti and published by John Wiley & Sons. This book was released on 2018-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

Author : Don Thompson
Publisher : St. Martin's Press
ISBN 13 : 0230341934
Total Pages : 281 pages
Book Rating : 4.37/5 ( download)

DOWNLOAD NOW!

Download or read book The $12 Million Stuffed Shark written by Don Thompson and published by St. Martin's Press. This book was released on 2012-02-21 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million? Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored. This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on interviews with past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced auction purchasers do not know.

Author : Marieke K. de Mooij
Publisher : SAGE
ISBN 13 : 1412914760
Total Pages : 289 pages
Book Rating : 4.65/5 ( download)

DOWNLOAD NOW!

Download or read book Global Marketing and Advertising written by Marieke K. de Mooij and published by SAGE. This book was released on 2005-03-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text′ - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications. New to this edition: - Topics including culture and the media, the internet and global public relations - Consumer behavior is more extensively covered - Consideration of culture′s consequences for various strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications - Twice as many illustrations -both recent and classic advertising examples have been added.

Author : Marieke K. de Mooij
Publisher : SAGE
ISBN 13 : 1412970415
Total Pages : 345 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book Global Marketing and Advertising written by Marieke K. de Mooij and published by SAGE. This book was released on 2010 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

Author : Bang Nguyen
Publisher : Chandos Publishing
ISBN 13 : 0081001045
Total Pages : 342 pages
Book Rating : 4.42/5 ( download)

DOWNLOAD NOW!

Download or read book Ethical and Social Marketing in Asia written by Bang Nguyen and published by Chandos Publishing. This book was released on 2015-02-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. Explores the nature of ethical and social marketing from an Asian perspective Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness Includes an interesting mix of theory, research findings and practices

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920717
Total Pages : 588 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book Plunkett's Real Estate & Construction Industry Almanac 2007: Real Estate & Construction Industry Market Research, Statistics, Trends & Leading Compani written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-06 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an analysis and statistics of various facets of the real estate and construction industry, including architecture, engineering, property management, finance, operations, mortgages, REITs, brokerage, construction and development. This book includes profiles of nearly 400 firms.

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921004
Total Pages : 411 pages
Book Rating : 4.02/5 ( download)

DOWNLOAD NOW!

Download or read book Plunkett's Renewable, Alternative and Hydrogen Energy Industry Almanac 2008 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-12-30 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are few industry sectors in the world today with more potential than renewable and hydrogen energy. Clean, green and renewable energy technologies are receiving immense emphasis from investors, environmentalists, governments and major corporations. Today's high prices for crude oil, coal and natural gas will increase the demand for renewables of all types. A wide variety of technologies are being researched, developed and implemented on a global basis, from Stirling engines to wind power, from advanced nuclear plants to geothermal and fuel cells. Our analysis also includes tar sands (oil sands), oil shale, fuel cells, clean coal, distributed power, energy storage, biofuels and much more. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 250 leading companies in all facets of the alternative, renewable and hydrogen energy business. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.