Brand New

Author : Wally Olins
Publisher : Thames & Hudson
ISBN 13 : 0500772037
Total Pages : 300 pages
Book Rating : 4.34/5 ( download)

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Download or read book Brand New: The Shape of Brands to Come written by Wally Olins and published by Thames & Hudson. This book was released on 2014-04-22 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

Author : Nancy Fowler Koehn
Publisher : Harvard Business Press
ISBN 13 : 9781578512218
Total Pages : 469 pages
Book Rating : 4.12/5 ( download)

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Download or read book Brand New written by Nancy Fowler Koehn and published by Harvard Business Press. This book was released on 2001 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. In Brand New, Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Est?e Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution. Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders. According to Koehn, these forward-thinking individuals understood the profound effects that socioeconomic change has on what customers want, have, and can afford as much as on what companies make-and were masters at exploiting the enormous business opportunities these demand-side shifts created. Indeed, the brands and companies created by these individuals have become such a part of everyday life that we've made them part of common speech: we pass the Heinz; eat off Wedgwood; order a Starbucks. Koehn draws from their diaries, correspondence, and official business records to demonstrate that these entrepreneurs were more than savvy marketers; they were institution builders. She shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies-and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings. Distilling critical lessons for businesses operating in both the traditional and on-line worlds, Brand New will convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.

Author : G. Michael Maddock
Publisher : John Wiley & Sons
ISBN 13 : 0470643595
Total Pages : 240 pages
Book Rating : 4.94/5 ( download)

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Download or read book Brand New written by G. Michael Maddock and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.

Author : Gestalten
Publisher : Gestalten
ISBN 13 : 9783967040050
Total Pages : 256 pages
Book Rating : 4.54/5 ( download)

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Download or read book Brand New written by Gestalten and published by Gestalten. This book was released on 2021-04-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. This book is your tool to stand out.

Author : Jane Pavitt
Publisher : Victoria & Albert Museum
ISBN 13 : 9781851773244
Total Pages : 224 pages
Book Rating : 4.4X/5 ( download)

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Download or read book Brand.new written by Jane Pavitt and published by Victoria & Albert Museum. This book was released on 2002 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published to coincide with a major V&A exhibition, brand.new takes a challenging look at consumer culture and the proliferation of brand identities at the beginning of the 21st century. The idea of brand is central to contemporary society. Businesses, personalities, political parties and even nations 're-brand' themselves in order to influence public opinion. With the emergence of e-commerce, the status and value of well-established brands - many of which have been with us for a century or more - may well be challenged by a host of new brands. Today's brands promote themselves as more than just a logo, a slogan or a distinctive package, they promise to deliver a host of emotional benefits too. But what do we really think of the brands we buy? Ranging across fashion, design and media, brand.new sets out provocative and entertaining debates about branding and consuming habits. Essential reading for students, observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops

Author : Scott Bedbury
Publisher : Penguin
ISBN 13 : 9780142001905
Total Pages : 244 pages
Book Rating : 4.02/5 ( download)

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Download or read book A New Brand World written by Scott Bedbury and published by Penguin. This book was released on 2003-02-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

Author : Diane Degroat
Publisher : Harper Collins
ISBN 13 : 006072613X
Total Pages : 42 pages
Book Rating : 4.33/5 ( download)

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Download or read book Brand-new Pencils, Brand-new Books written by Diane Degroat and published by Harper Collins. This book was released on 2005-07 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gilbert's excitement over starting first grade turns to worry that the teacher will be mean, the work too hard, and his classmates too unfriendly, but throughout the day there are pleasant surprises.

Author : Brian Walden
Publisher : Tate Publishing
ISBN 13 : 1618626183
Total Pages : 170 pages
Book Rating : 4.89/5 ( download)

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Download or read book A Brand New Day written by Brian Walden and published by Tate Publishing. This book was released on 2012 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Mrs. Walden your son has autism. He most likely will never speak or communicate normally. I suggest that you and your husband seek counseling and learn how to deal with this disorder.' When Gina heard this, she thought to herself:No doctor is going to dictate my son's future. Only God will do that. Over the next few years, Gina and her husband Brian challenged conventional diagnoses to stand in faith for their precious son, Ethan. From lawsuits with school boards, through intensive intervention, with tears and immense frustration, Brian and Gina remained steadfast in their faith, choosing to believe in God's healing power. This book gives a candid account of the miraculous journey to the healing of their son. The miracle was best expressed by then five-year-old Ethan: 'Oh I know, Mama! God healed me! I couldn't talk before and now I talk all the time. And I know God healed me from eighteen food allergies.'A Brand New Day is the captivating story of a family's pilgrimage of faith and their unshakable courage in the midst of unspeakable adversity. Prepare to be encouraged and refreshed as you are challenged to believe for your Brand New Day!

Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 9780674044821
Total Pages : 436 pages
Book Rating : 4.27/5 ( download)

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Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Author : Davina Bell
Publisher : Scribble Us
ISBN 13 : 9781950354306
Total Pages : 32 pages
Book Rating : 4.0X/5 ( download)

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Download or read book Tomorrow Is a Brand-New Day written by Davina Bell and published by Scribble Us. This book was released on 2022-06-07 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: The follow-up to bestseller All the Ways to be Smart by Davina Bell and Allison Colpoys. An uplifting and healing book that every family needs in an era of overwhelming change.