Brand Label And Product Intelligence

Author : Joseph Kaswengi
Publisher : Springer Nature
ISBN 13 : 3030958094
Total Pages : 260 pages
Book Rating : 4.91/5 ( download)

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Download or read book Brand, Label, and Product Intelligence written by Joseph Kaswengi and published by Springer Nature. This book was released on 2022-03-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

Author : Gómez-Suárez, Mónica
Publisher : IGI Global
ISBN 13 : 1522502211
Total Pages : 625 pages
Book Rating : 4.10/5 ( download)

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Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Author : Joseph Kaswengi
Publisher : Nova Science Publishers
ISBN 13 : 9781536175004
Total Pages : 197 pages
Book Rating : 4.05/5 ( download)

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Download or read book Branding and Labeling in the Digital and Artificial Intelligence Era written by Joseph Kaswengi and published by Nova Science Publishers. This book was released on 2020 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.

Author : Eric Pardede
Publisher : Springer Nature
ISBN 13 : 3031210476
Total Pages : 594 pages
Book Rating : 4.71/5 ( download)

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Download or read book Information Integration and Web Intelligence written by Eric Pardede and published by Springer Nature. This book was released on 2022-11-19 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the papers presented at the 24th International Conference on Information Integration and Web Intelligence (iiWAS 2022), organized in conjunction with 24th International Conference on Advances in Mobile Computing & Multimedia Intelligence (MoMM2022). ​The dominant research focus of submitted papers was artificial intelligence and machine learning. The accepted papers presented advances and innovations in an array of areas such as internet of things, virtual and augmented reality, various business applications. iiWAS 2022 attracted 97 papers, from which the Program Committee selected 26 regular papers and 25 short papers. Due to safety concerns as well as other restrictions preventing travel and gatherings, it was decided to organize iiWAS 2022 as a virtual conference.

Author : Wai Keung Wong
Publisher : Springer
ISBN 13 : 3319996959
Total Pages : 348 pages
Book Rating : 4.50/5 ( download)

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Download or read book Artificial Intelligence on Fashion and Textiles written by Wai Keung Wong and published by Springer. This book was released on 2018-10-13 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book includes the Proceedings of the Artificial Intelligence on Fashion and Textiles conference 2018 which provides state-of-the-art techniques and applications of AI in the fashion and textile industries. It is essential reading for scientists, researchers and R&D professionals working in the field of AI with applications in the fashion and textile industry; managers in the fashion and textile enterprises; and anyone with an interest in the applications of AI. Over the last two decades, with the great advancement of computer technology, academic research in artificial intelligence (AI) and its applications in fashion and textile supply chain has been becoming a very hot topic and has received greater attention from both academics and industrialists. A number of AI-related techniques has been successfully employed and proven to handle the problems including fashion sales forecasting, supply chain optimization, planning and scheduling, textile material defect detection, fashion and textile image recognition, fashion image and style retrieval, human body modeling and fitting, etc.

Author : Chahat Aggarwal
Publisher : Business Expert Press
ISBN 13 : 1637420811
Total Pages : 202 pages
Book Rating : 4.12/5 ( download)

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Download or read book Branding & AI written by Chahat Aggarwal and published by Business Expert Press. This book was released on 2021-07-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses. The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age. Highlights: Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand; Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools; Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands; Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.

Author : Francisco J. Martínez-López
Publisher : Springer
ISBN 13 : 3319399462
Total Pages : 161 pages
Book Rating : 4.61/5 ( download)

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Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer. This book was released on 2016-06-16 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

Author : Francisco J. Martínez-López
Publisher : Springer
ISBN 13 : 3319597019
Total Pages : 210 pages
Book Rating : 4.10/5 ( download)

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Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer. This book was released on 2017-06-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

Author : Musiolik, Thomas Heinrich
Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.45/5 ( download)

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Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Author : William O. Bearden
Publisher : SAGE
ISBN 13 : 1412980186
Total Pages : 625 pages
Book Rating : 4.80/5 ( download)

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Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 2010-12-10 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and “proven” for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.