Brand Intervention

Author : David Brier
Publisher :
ISBN 13 : 9780999529706
Total Pages : 290 pages
Book Rating : 4.06/5 ( download)

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Download or read book Brand Intervention written by David Brier and published by . This book was released on 2017-11-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

Author : Ayantunji Gbadamosi
Publisher : SAGE
ISBN 13 : 1526485400
Total Pages : 626 pages
Book Rating : 4.03/5 ( download)

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Download or read book Contemporary Issues in Marketing written by Ayantunji Gbadamosi and published by SAGE. This book was released on 2019-09-02 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Author : Timo Dietrich
Publisher : Springer
ISBN 13 : 9811018359
Total Pages : 214 pages
Book Rating : 4.50/5 ( download)

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Download or read book Segmentation in Social Marketing written by Timo Dietrich and published by Springer. This book was released on 2016-10-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.

Author : Hong Cheng
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449610080
Total Pages : 450 pages
Book Rating : 4.81/5 ( download)

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Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Publishers. This book was released on 2009-11-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Author : Nancy R. Lee
Publisher : SAGE Publications
ISBN 13 : 154435150X
Total Pages : 625 pages
Book Rating : 4.06/5 ( download)

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Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2019-01-17 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

Author : P. S. H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 9780792377726
Total Pages : 682 pages
Book Rating : 4.29/5 ( download)

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Download or read book Building Models for Marketing Decisions written by P. S. H. Leeflang and published by Springer Science & Business Media. This book was released on 2000-02-29 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Author : Mark D. Wenner
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.24/5 ( download)

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Download or read book Government Intervention in Moroccan Agriculture written by Mark D. Wenner and published by . This book was released on 1992 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : World Health Organization
Publisher : World Health Organization
ISBN 13 : 9240011714
Total Pages : 74 pages
Book Rating : 4.17/5 ( download)

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Download or read book Youth-centered digital health interventions written by World Health Organization and published by World Health Organization. This book was released on 2020-10-05 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ian Duncan, FSA, FIA, FCIA, MAAA
Publisher : ACTEX Publications
ISBN 13 : 1625421125
Total Pages : 446 pages
Book Rating : 4.28/5 ( download)

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Download or read book Managing and Evaluating Healthcare Intervention Programs written by Ian Duncan, FSA, FIA, FCIA, MAAA and published by ACTEX Publications. This book was released on 2014-01-20 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its publication in 2008, Managing and Evaluating Healthcare Intervention Programs has become the premier textbook for actuaries and other healthcare professionals interested in the financial performance of healthcare interventions. The second edition updates the prior text with discussion of new programs and outcomes such as ACOs, Bundled Payments and Medication Management, together with new chapters that include Opportunity Analysis, Clinical Foundations, Measurement of Clinical Quality, and use of Propensity Matching.

Author : Debabrata Mukherjee
Publisher : CRC Press
ISBN 13 : 1498750265
Total Pages : 894 pages
Book Rating : 4.64/5 ( download)

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Download or read book Cardiovascular Catheterization and Intervention written by Debabrata Mukherjee and published by CRC Press. This book was released on 2017-09-11 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interventional cardiology refers to the catheter-based treatment of cardiovascular diseases and is one of the fastest growing fields in medicine. This updated text addresses recent advances in structural heart interventions, in particular aortic and mitral valve procedures. The advent of newer technologies presents both opportunities and challenges for the cardiologist to treat patients optimally. Interventional cardiologists are now at the forefront of peripheral and structural heart interventions. This new edition focuses on tailoring treatment to individual patients, taking into account specific risk factors and comorbidities, and appropriate use of devices. This second edition also provides useful tools, such as treatment algorithms, evidence tables, charts, tables, and illustrations to enhance the value of this volume as a practical reference tool. The online edition also includes several "how-to" videos.