Brand Immortality

Author : Hamish Pringle
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.36/5 ( download)

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Download or read book Brand Immortality written by Hamish Pringle and published by . This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers.Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.

Author : Hamish Pringle
Publisher : Kogan Page Publishers
ISBN 13 : 0749455721
Total Pages : 336 pages
Book Rating : 4.29/5 ( download)

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Download or read book Brand Immortality written by Hamish Pringle and published by Kogan Page Publishers. This book was released on 2008-11-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.

Author : Hamish Pringle
Publisher :
ISBN 13 : 9780749457013
Total Pages : pages
Book Rating : 4.15/5 ( download)

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Download or read book Brand Immortality written by Hamish Pringle and published by . This book was released on 2009-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 047044939X
Total Pages : 284 pages
Book Rating : 4.94/5 ( download)

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Download or read book The Brand Bubble written by John Gerzema and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Author : Sarah Turnbull
Publisher : Taylor & Francis
ISBN 13 : 1000936260
Total Pages : 264 pages
Book Rating : 4.61/5 ( download)

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Download or read book Advertising Account Planning written by Sarah Turnbull and published by Taylor & Francis. This book was released on 2023-09-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.

Author : Chip Walter
Publisher :
ISBN 13 : 1426219806
Total Pages : 324 pages
Book Rating : 4.01/5 ( download)

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Download or read book Immortality, Inc written by Chip Walter and published by . This book was released on 2020 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Veteran journalist Chip Walter takes us deep inside Silicon Valley's boardrooms and the world's most advanced biomedical labs to reveal the incredible new science of extending human lifespan. Here are the bold business moves funded by Google and made by Apple chairman and Calico CEO Arthur Levinson; the pioneering stem cell techniques developed by scientist Robert Hariri; the transformative enterprises established by genomics genius Craig Venter; and the mind-bending future envisioned by thought leader Ray Kurzweil--all pointing toward a time not too long from now when we will live without disease or diminished faculties far beyond the age of 100. It's an audacious cast of characters, and through their stories you will come to understand how groundbreaking discoveries in gene therapy, molecular biology, and artificial intelligence are cracking the aging process--and could even lead to immortality. As Walter reveals, the quest to cheat death isn't science fiction anymore. It's real, it's serious, and it will change absolutely everything--including our definition of what it means to be alive."--Dust jacket.

Author : Ari-Veikko Anttiroiko
Publisher : Routledge
ISBN 13 : 1135129894
Total Pages : 221 pages
Book Rating : 4.97/5 ( download)

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Download or read book The Political Economy of City Branding written by Ari-Veikko Anttiroiko and published by Routledge. This book was released on 2014-02-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.

Author : Adam Gollner
Publisher : Simon and Schuster
ISBN 13 : 1439109435
Total Pages : 416 pages
Book Rating : 4.34/5 ( download)

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Download or read book The Book of Immortality written by Adam Gollner and published by Simon and Schuster. This book was released on 2014-09-30 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of one of the most universal human obsessions charts the rise of longevity science from its alchemical beginnings to modern-day genetic interventions and enters the world of those whose lives are shaped by a belief in immortality.

Author : Hu Liqun
Publisher : Sellene Chardou
ISBN 13 : 1304457028
Total Pages : 1240 pages
Book Rating : 4.28/5 ( download)

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Download or read book Supreme Immortal Body written by Hu Liqun and published by Sellene Chardou. This book was released on with total page 1240 pages. Available in PDF, EPUB and Kindle. Book excerpt: At this time, those mortals who live nearby will have a chance to see the true face of this mysterious mountain. Legend has it that the fairy wind is blowing, the green grass is swaying, the clouds are dripping, the green trees are beautiful, and it is a real fairy resort.

Author : Larry D. Kelley
Publisher : M.E. Sharpe
ISBN 13 : 0765625644
Total Pages : 226 pages
Book Rating : 4.49/5 ( download)

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Download or read book Advertising Account Planning written by Larry D. Kelley and published by M.E. Sharpe. This book was released on 2011 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression