Brand Identity For Television

Author : Martin Lambie-Nairn
Publisher : Phaidon Press
ISBN 13 : 9780714834474
Total Pages : 240 pages
Book Rating : 4.75/5 ( download)

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Download or read book Brand Identity for Television written by Martin Lambie-Nairn and published by Phaidon Press. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Martin Lambie-Nairn offers a unique insight into the discipline of television brand identity. Opening in the expanding world of commercial television in the 1960s, Lambie-Nairn goes on to describe how he pioneered new graphic techniques in current affairs during the 1970s, his production of the computer-animated Channel 4 identity in the 1980s and his subsequent revision of the identities for BBC1 and BBC2. His extensive work for television stations in Europe, the USA and New Zealand is also included. Illustrated with colour stills, models and preliminary sketches from Lambie-Nairn’s notebooks, this book reveals how key identities, symbols and sequences were achieved. The central narrative is complemented by contributions from other important figures in the television industry, including Jeremy Isaacs and Alan Yentob.

Author : Catherine Johnson
Publisher : Routledge
ISBN 13 : 1136618546
Total Pages : 227 pages
Book Rating : 4.43/5 ( download)

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Download or read book Branding Television written by Catherine Johnson and published by Routledge. This book was released on 2012-03-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

Author : Walter McDowell
Publisher : Taylor & Francis
ISBN 13 : 1136034730
Total Pages : 171 pages
Book Rating : 4.32/5 ( download)

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Download or read book Branding TV written by Walter McDowell and published by Taylor & Francis. This book was released on 2005-07-19 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.

Author : Walter McDowell
Publisher : Taylor & Francis
ISBN 13 : 0240807537
Total Pages : 171 pages
Book Rating : 4.39/5 ( download)

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Download or read book Branding TV written by Walter McDowell and published by Taylor & Francis. This book was released on 2005 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999

Author : Andy Bryant
Publisher : Kogan Page Publishers
ISBN 13 : 0749476702
Total Pages : 344 pages
Book Rating : 4.00/5 ( download)

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Download or read book The TV Brand Builders written by Andy Bryant and published by Kogan Page Publishers. This book was released on 2016-04-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.

Author : Anne Zeiser
Publisher : CRC Press
ISBN 13 : 1134746296
Total Pages : 582 pages
Book Rating : 4.93/5 ( download)

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Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Author : Jennifer Berz
Publisher : Springer
ISBN 13 : 3658142944
Total Pages : 303 pages
Book Rating : 4.40/5 ( download)

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Download or read book Managing TV Brands with Social Media written by Jennifer Berz and published by Springer. This book was released on 2016-05-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.

Author : Gabriele Siegert
Publisher : Springer
ISBN 13 : 3319182366
Total Pages : 405 pages
Book Rating : 4.60/5 ( download)

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Download or read book Handbook of Media Branding written by Gabriele Siegert and published by Springer. This book was released on 2015-08-07 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.08/5 ( download)

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Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Author : Jonathan Bignell
Publisher : Taylor & Francis
ISBN 13 : 1317214641
Total Pages : 298 pages
Book Rating : 4.49/5 ( download)

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Download or read book An Introduction to Television Studies written by Jonathan Bignell and published by Taylor & Francis. This book was released on 2022-12-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook, now substantially updated for its fourth edition, provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audiences, representation, industry and global television, as well as the analytical study of individual programmes. This new edition reflects the significant changes the television industry is undergoing in the streaming era with an explosion of new content and providers, whilst also identifying how many existing practices have endured. The book includes a glossary of key terms, with each chapter suggesting further reading. New and updated material includes: Chapters on style and form, narrative, industry, and representation and identity Case studies on Bon Appétit’s YouTube channel, Insecure, British youth television, ABC and Disney+, fixed-rig observational documentary, streaming platforms' use of data to shape audience experience, Chewing Gum, Korean drama and The Marvelous Mrs Maisel Sections on medical drama, YouTube creators, Skam and scripted format sales, the global spread of streaming platforms, prestige TV and period drama With individual chapters addressing television style and form, narrative, histories, industries, genres and formats, realities, production, audiences, representation and identity, and quality, this book is essential reading for both students and scholars of Television Studies.