Brand Beauty Unleashed

Author : Roberto M. Álvarez del Blanco
Publisher : Routledge
ISBN 13 : 0429655452
Total Pages : 312 pages
Book Rating : 4.56/5 ( download)

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Download or read book Brand Beauty Unleashed written by Roberto M. Álvarez del Blanco and published by Routledge. This book was released on 2020-03-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Author : Roberto M. Álvarez del Blanco
Publisher :
ISBN 13 : 9780367112400
Total Pages : 0 pages
Book Rating : 4.0X/5 ( download)

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Download or read book Brand Beauty Unleashed written by Roberto M. Álvarez del Blanco and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Author : Roberto M. Álvarez del Blanco
Publisher : Routledge
ISBN 13 : 0429657897
Total Pages : 211 pages
Book Rating : 4.94/5 ( download)

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Download or read book Brand Beauty Unleashed written by Roberto M. Álvarez del Blanco and published by Routledge. This book was released on 2020-03-12 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Author : Heidi McLaughlin
Publisher : VMI Fiction
ISBN 13 : 9781933204406
Total Pages : 0 pages
Book Rating : 4.00/5 ( download)

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Download or read book Beauty Unleashed written by Heidi McLaughlin and published by VMI Fiction. This book was released on 2007-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every woman yearns to be beautiful both inside and out and yet we can't seem to find the magic formula. So many solutions are available at our fingers tips, yet our souls seem emptier than ever. From the day we come into this world, our need for love and affirmation is so great that we instinctively manipulate people to love us and rescue us from our pain. Despite the unparalleled opportunities for freedom, happiness and fulfillment available to women, many continue to stay mired in depression, anger and hopelessness. To protect our heart, we have learned to lock away our natural God-given beauty by pretending to be the person the world would approve of. Sadly, we have lost our magnificent true self along the way. God created us in His image, and the essence of God is beauty; therefore, you and I are beautiful. It is already there; we just need to allow the touch of God to reveal it to us and unleash it.

Author : Jami Alden
Publisher : Kensington Publishing Corp.
ISBN 13 : 0758252757
Total Pages : 589 pages
Book Rating : 4.53/5 ( download)

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Download or read book Unleashed written by Jami Alden and published by Kensington Publishing Corp.. This book was released on 2009-10-01 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Danny Taggart is the biggest badass of all the Gemini Men. And there's only one thing a woman can do with a man this hot, hard, and ready for action. . .. He's the oldest of the three Taggart brothers. And the boldest. Tall, dark and rippling with muscle, Danny Taggart takes no prisoners. But when his latest case puts him up close and personal with the woman who once left him raw and aching, he's shell-shocked. Caroline Medford is still hotter than hell. But she's also got her pretty grip on the truths that have shaped him into the soul-ravaged warrior he is today. Burned once, Danny's plan is to satisfy his craving for Caroline and walk away. Yet once he has her warm and willing beneath him, he can't get deep enough--or close enough. Not even when danger threatens to destroy everything he's ever fought for. Including the only woman he's ever loved. . . "Alden's first in the Gemini Men series starts off with a sizzle. . .exciting and suspenseful." --Romantic Times on Caught, four star review "I love her books!" --Shannon McKenna

Author : Paul Duncum
Publisher : Bloomsbury Publishing
ISBN 13 : 1350193429
Total Pages : 249 pages
Book Rating : 4.20/5 ( download)

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Download or read book Popular Pleasures written by Paul Duncum and published by Bloomsbury Publishing. This book was released on 2021-08-26 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's many popular aesthetic pleasures have a very long history. Paul Duncum considers the historical critical discourses, and socio-political issues raised by aesthetic pleasures in fifteen thematic chapters. Using illustrative examples from the past, present, and across cultures, he challenges the idea of any decline of cultural standards and argues that no grounds exist for cultural pessimism. Refusing to condemn popular culture on the basis of taste, he reserves critique for the socio-political ideologies aesthetics invariably serve. Art history, film, cultural studies, and philosophical aesthetics are each employed to show that the sensory/emotional lures of today's popular culture are mostly identical to those of premodern fine art. They include the violent, the horrific, the sentimental, the exotic, the erotic, and the humorous. Some of these pleasures derive from our evolutionary biology; they are all an important part of what it means to be human, and central to understanding contemporary society. Examples are wide-ranging, including British seaside postcards, Disney films, Nazi propaganda, burlesque, modern advertising, as well as many exemplars of fine art. The book reveals fresh insights for all those studying visual culture, art history, aesthetics, media studies, and media and art education.

Author : Sara Humphreys
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402258437
Total Pages : 322 pages
Book Rating : 4.35/5 ( download)

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Download or read book Unleashed written by Sara Humphreys and published by Sourcebooks, Inc.. This book was released on 2011 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the race of shapeshifters, who live secretly among humans, endangered by outside forces, Malcolm searches for a mate and finds her in Samantha, who doesn't know who she really is.

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749461829
Total Pages : 288 pages
Book Rating : 4.29/5 ( download)

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Download or read book Branded Beauty written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2011-10-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Author : Frances Frei
Publisher : Harvard Business Press
ISBN 13 : 1633697053
Total Pages : 257 pages
Book Rating : 4.58/5 ( download)

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Download or read book Unleashed written by Frances Frei and published by Harvard Business Press. This book was released on 2020-06-02 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.

Author : Natalie Setareh
Publisher : Setareh Beauty
ISBN 13 : 9781733271820
Total Pages : 114 pages
Book Rating : 4.21/5 ( download)

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Download or read book Be Your Own Makeup Artist written by Natalie Setareh and published by Setareh Beauty. This book was released on 2019-06-28 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: You DESERVE to know how to wear makeup. Period. This 60+ page manual contains everything you need to know to become your own makeup artist.That doesn't mean you have to wear makeup everyday. You don't even have to wear a lot of makeup when you choose to. However, knowing how to wear makeup for those special occasions of your life is such an important skillset. Profit-driven beauty brands, influencers, YouTube celebrities, and, well, you get the idea have stepped in and taken over -- not anymore!