Blockchain Technology And Applications For Digital Marketing

Author : Bansal, Rohit
Publisher : IGI Global
ISBN 13 : 1799880834
Total Pages : 329 pages
Book Rating : 4.37/5 ( download)

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Download or read book Blockchain Technology and Applications for Digital Marketing written by Bansal, Rohit and published by IGI Global. This book was released on 2021-06-25 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.81/5 ( download)

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Download or read book Blockchain in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2020-05-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. "Blockchain in Digital Marketing: A New Paradigm of Trust" offers a comprehensive exploration of blockchain's potential impact on the digital marketing landscape. By providing historical context, explaining core concepts, addressing security issues, and examining various applications, the book equips marketers with the knowledge and insights necessary to leverage blockchain technology effectively. With its potential to revolutionize trust, transparency, and transactional efficiency, blockchain holds immense promise for digital marketers seeking innovative solutions in an evolving digital landscape.Enjoy reading

Author : Giovanni Aytan
Publisher : LIT Verlag
ISBN 13 : 3643966512
Total Pages : 106 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3 written by Giovanni Aytan and published by LIT Verlag. This book was released on 2024-01-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web3 has opened exciting possibilities for brands to engage with customers in innovative and trustworthy ways. This book serves as a valuable resource for marketers, businesses, and enthusiasts, providing practical knowledge on harnessing blockchain technology for digital marketing. By presenting real-world examples and conducting in-depth analysis, it bridges the gap between theory and practice. Through the comprehensive examination of blockchain, Web3, and their influence on digital marketing, this book uncovers novel findings and provides a nuanced understanding of latest trends in the evolving digital landscape. The reader is empowered to seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach that includes qualitative interviews and surveys, this research leverages the invaluable expertise of industry experts specialized in blockchain and Web3. The experts describe Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in the digital marketing space. Beyond their intrinsic value, NFTs foster community building and act as digital "cookies" that enable companies to gather new customer data.

Author : De Giovanni, Pietro
Publisher : IGI Global
ISBN 13 : 1799880168
Total Pages : 315 pages
Book Rating : 4.65/5 ( download)

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Download or read book Blockchain Technology Applications in Businesses and Organizations written by De Giovanni, Pietro and published by IGI Global. This book was released on 2021-12-17 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain technology has the ability to disrupt industries and transform business models since all intermediaries and stakeholders can now interact with little friction and at a fraction of the current transaction costs. Using blockchain technology, firms can undergo new applications and processes by pursuing transparency and control, low bureaucracy, trustless relationships, high standards of responsibility, and sustainability. As a result, business and organizations can successfully implement blockchain to grant transparency to consumers and end-users; remove challenges linked to pollution, frauds, human rights, abuse, and other inefficiencies; as well as guaranteed traceability of goods and services by univocally identifying the provenance inputs' quantity and quality along with their treatment and origin. Blockchain Technology Applications in Businesses and Organizations reveals the true advantages that blockchain entails for firms by creating transparent and digital transactions, resolves conflicts and exceptions, and provides incentive-based mechanisms and smart contracts. This book seeks to create a clear understanding of blockchain's applications such that business leaders can see and evaluate its real advantages. Blockchain is then analyzed not from the typical perspective of financial tools using cryptocurrencies and bitcoins but from the perspective of the business advantages for business and organizations. Specifically, the book highlights the advantages of blockchain across different segments and industries by analyzing specific aspects like procurement, manufacturing, contracts, inventory, logistics, operations, sustainability, technology, and innovation. It is an essential reference source for managers, executives, IT specialists, students, operations managers, supply chain managers, project managers, technology managers, academicians, and researchers.

Author : Saravanan Krishnan
Publisher : Academic Press
ISBN 13 : 012820415X
Total Pages : 478 pages
Book Rating : 4.53/5 ( download)

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Download or read book Handbook of Research on Blockchain Technology written by Saravanan Krishnan and published by Academic Press. This book was released on 2020-02-04 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Research on Blockchain Technology presents the latest information on the adaptation and implementation of Blockchain technologies in real world business, scientific, healthcare and biomedical applications. The book's editors present the rapid advancements in existing business models by applying Blockchain techniques. Novel architectural solutions in the deployment of Blockchain comprise the core aspects of this book. Several use cases with IoT, biomedical engineering, and smart cities are also incorporated. As Blockchain is a relatively new technology that exploits decentralized networks and is used in many sectors for reliable, cost-effective and rapid business transactions, this book is a welcomed addition on existing knowledge. Financial services, retail, insurance, logistics, supply chain, public sectors and biomedical industries are now investing in Blockchain research and technologies for their business growth. Blockchain prevents double spending in financial transactions without the need of a trusted authority or central server. It is a decentralized ledger platform that facilitates verifiable transactions between parties in a secure and smart way. Presents the evolution of blockchain, from fundamental theories, to present forms Explains the concepts of blockchain related to cloud/edge computing, smart healthcare, smart cities and Internet of Things (IoT) Provides complete coverage of the various tools, platforms and techniques used in blockchain Explores smart contract tools and consensus algorithms Covers a variety of applications with real world case studies in areas such as biomedical engineering, supply chain management, and tracking of goods and delivery

Author : Steinmetz FIEDLER
Publisher :
ISBN 13 : 9781788212243
Total Pages : 176 pages
Book Rating : 4.4X/5 ( download)

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Download or read book Blockchain and the Digital Economy written by Steinmetz FIEDLER and published by . This book was released on 2020-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the key concepts of blockchain technology and an overview of the machinations of different blockchain ecosystems. It discusses the socioeconomic impact of this new technology, including its effects on sectors such as energy, data, capital markets, logistics, and gambling.

Author : Umit Hacioglu
Publisher : Springer Nature
ISBN 13 : 303029739X
Total Pages : 649 pages
Book Rating : 4.98/5 ( download)

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Download or read book Digital Business Strategies in Blockchain Ecosystems written by Umit Hacioglu and published by Springer Nature. This book was released on 2019-11-09 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.

Author : Mohsen Attaran
Publisher : Springer Nature
ISBN 13 : 3030277984
Total Pages : 112 pages
Book Rating : 4.87/5 ( download)

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Download or read book Applications of Blockchain Technology in Business written by Mohsen Attaran and published by Springer Nature. This book was released on 2019-09-25 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discusses the various ways that blockchain technology is changing the future of money, transactions, government, and business. The first two chapters walk through the foundation of blockchain. Chapters 3–12 look at applications of blockchain in different industries and highlight its exciting new business applications. It show why so many companies are implementing blockchain, and present examples of companies who have successfully employed the technology to improve efficiencies and reduce costs. Chapter 13 highlights blockchain’s powerful potential to foster emerging markets and economies including smart cities, value-based healthcare, decentralized sharing economy, machine to machine transactions, data-sharing marketplace, etc. Chapter 14 offers a conceptual model, provides information and insights, and covers a step-by-step approach to plan and develop blockchain-based technology.

Author : Sharma, Ramesh Chander
Publisher : IGI Global
ISBN 13 : 1522594795
Total Pages : 336 pages
Book Rating : 4.96/5 ( download)

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Download or read book Blockchain Technology Applications in Education written by Sharma, Ramesh Chander and published by IGI Global. This book was released on 2019-11-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain relies on distributed databases that give an alterable and semipublic record of digital transactions. Blockchain in learning should address theoretical, practical, and technical issues, but it must also consider the philosophy behind interactive blockchain in learning. While the applications of blockchain have been the subject of serious academic research, there must be more continuous and multicultural attention paid to the impact of the latest management, communication, pedagogy, technology, and evaluation-based developments of blockchain in learning. Blockchain Technology Applications in Education is an essential scholarly publication that scrutinizes how open universities establish a blockchain network for decentralized learning. This book will explore a variety of new management models, communicational actions, pedagogical approaches, new technologies, and evaluation models. There will be new trends, patterns, and customs of blockchain in learning drawn from the distinctive improvements in learning milieus. Highlighting a range of topics such as corporate education, lifelong learning, and social media, this book is essential for academicians, curriculum designers, instructional designers, IT consultants, administrators, researchers, and students.

Author : Faisal Saeed
Publisher : Springer Nature
ISBN 13 : 9811655596
Total Pages : 526 pages
Book Rating : 4.93/5 ( download)

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Download or read book Advances on Smart and Soft Computing written by Faisal Saeed and published by Springer Nature. This book was released on 2021-12-09 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the papers included in the proceedings of the 2nd International Conference of Advanced Computing and Informatics (ICACIn’21) that was held in Casablanca, Morocco, on May 24–25, 2021. The main theme of the book is “Advances on Smart and Soft Computing.” A total of 71 papers were submitted to the conference, but only 44 papers were accepted and published in this book. The book presents several hot research topics which include artificial intelligence and data science, big data analytics, Internet of Things (IoT), information security, cloud computing, networking and computational informatics.