Black Social Dance In Television Advertising

Author : Carla Stalling Huntington
Publisher : McFarland
ISBN 13 : 0786486953
Total Pages : 201 pages
Book Rating : 4.53/5 ( download)

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Download or read book Black Social Dance in Television Advertising written by Carla Stalling Huntington and published by McFarland. This book was released on 2014-01-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

Author : Colleen T. Dunagan
Publisher : Oxford University Press
ISBN 13 : 0190491361
Total Pages : 265 pages
Book Rating : 4.69/5 ( download)

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Download or read book Consuming Dance written by Colleen T. Dunagan and published by Oxford University Press. This book was released on 2018 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether advertising clothes or technology, dance is staple of advertising today. 'Consuming Dance' offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.

Author : Jennifer Atkins
Publisher : Taylor & Francis
ISBN 13 : 1000904547
Total Pages : 377 pages
Book Rating : 4.43/5 ( download)

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Download or read book Dance in US Popular Culture written by Jennifer Atkins and published by Taylor & Francis. This book was released on 2023-07-21 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative textbook applies basic dance history and theory to contemporary popular culture examples in order to examine our own ways of moving in—and through—culture. By drawing on material relevant to students, Dance in US Popular Culture successfully introduces students to critical thinking around the most personal of terrain: our bodies and our identities. The book asks readers to think about: what embodied knowledge we carry with us and how we can understand history and society through that lens what stereotypes and accompanying expectations are embedded in performance, related to gender and/or race, for instance how such expectations are reinforced, negotiated, challenged, embraced, or rescripted by performers and audiences how readers articulate their own sense of complex identity within the constantly shifting landscape of popular culture, how this shapes an active sense of their everyday lives, and how this can act as a springboard towards dismantling systems of oppression Through readings, questions, movement analyses, and assignment prompts that take students from computer to nightclub and beyond, Dance in US Popular Culture readers develop their own cultural sense of dance and the moving body’s sociopolitical importance while also determining how dance is fundamentally applicable to their own identity. This is the ideal textbook for high school and undergraduate students of dance and dance studies in BA and BfA courses, as well as those studying popular culture from interdisciplinary perspectives including cultural studies, media studies, communication studies, theater and performance studies. Chapter 11 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution CC-BY 4.0 license.

Author : C. Walter
Publisher : Springer
ISBN 13 : 1137460334
Total Pages : 189 pages
Book Rating : 4.32/5 ( download)

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Download or read book Dance, Consumerism, and Spirituality written by C. Walter and published by Springer. This book was released on 2014-10-23 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dance has proliferated in movies, television, Internet, and retail spaces while the spiritual power of dance has also been linked with mass consumption. Walter marries the cultural studies of dance and the religious aspects of dance in an exploration of consumption rituals, including rituals of being persuaded to buy products that include dance.

Author : Colleen T. Dunagan
Publisher : Oxford University Press
ISBN 13 : 0190491396
Total Pages : 272 pages
Book Rating : 4.90/5 ( download)

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Download or read book Consuming Dance written by Colleen T. Dunagan and published by Oxford University Press. This book was released on 2018-05-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Dunagan shows in Consuming Dance, the advertising industry used dance to market items long before iPods. In this book, Dunagan lays out a comprehensive history and analysis of dance commercials to demonstrate the ways in which the form articulates with, informs, and reflects U.S. culture. In doing so, she examines dance commercials as cultural products, looking at the ways in which dance engages with television, film, and advertising in the production of cultural meaning. Throughout the book, Dunagan interweaves semiotics, choreographic analysis, cultural studies, and critical theory in an examination of contemporary dance commercials while placing the analysis within a historical context. She draws upon connections between individual dance-commercials and the discursive and production histories to provide a thorough look into brand identity and advertising's role in constructing social identities.

Author : Russell W. Belk
Publisher : Emerald Group Publishing
ISBN 13 : 1781908117
Total Pages : 396 pages
Book Rating : 4.12/5 ( download)

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Download or read book Consumer Culture Theory written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2013-12-06 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest research on consumption and consumer culture from scholars around the world.

Author : Carla Walter
Publisher : Routledge
ISBN 13 : 1317499336
Total Pages : 590 pages
Book Rating : 4.36/5 ( download)

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Download or read book Arts Management written by Carla Walter and published by Routledge. This book was released on 2015-05-22 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition through entrepreneurial processes, and that cultural fine arts organizations have to be entrepreneurial to thrive. Many cases and examples of successful arts organizations from the Unites States and abroad appear in every chapter. A singular strength of Arts Management is the author's skilful use of in-text tools to facilitate reader interest and engagement. These include learning objectives, chapter summaries, discussion questions and exercises, case studies, and numerous examples and cultural spotlights. Online instructor's materials with PowerPoints are available to adopters.

Author :
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.01/5 ( download)

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Download or read book African American Review written by and published by . This book was released on 2011 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John O. Perpener
Publisher : University of Illinois Press
ISBN 13 : 9780252026751
Total Pages : 354 pages
Book Rating : 4.56/5 ( download)

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Download or read book African-American Concert Dance written by John O. Perpener and published by University of Illinois Press. This book was released on 2001 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides biographical and historical information on a group of African-American artists who worked during the 1920s, 1930s, and 1940s to legitimize dance of the African diaspora as a serious art form.

Author : L. Nielsen
Publisher : Springer
ISBN 13 : 1137035609
Total Pages : 316 pages
Book Rating : 4.08/5 ( download)

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Download or read book Neoliberalism and Global Theatres written by L. Nielsen and published by Springer. This book was released on 2012-07-24 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do theatre and performance transmit and dispute ideologies of neoliberalism? The essays in this anthology examine the mechanisms and rhetorics of contemporary multinational and transnational organizations, artists, and communities that produce theatre and performance for global audiences.