Big Data Analytics For Improved Accuracy Efficiency And Decision Making In Digital Marketing

Author : Singh, Amandeep
Publisher : IGI Global
ISBN 13 : 1799872335
Total Pages : 310 pages
Book Rating : 4.37/5 ( download)

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Download or read book Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2021-06-18 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Author : Kiran Chaudhary
Publisher : CRC Press
ISBN 13 : 1000755789
Total Pages : 212 pages
Book Rating : 4.87/5 ( download)

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Download or read book Big Data Analytics written by Kiran Chaudhary and published by CRC Press. This book was released on 2022-11-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-making This book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategies Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.

Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1317561929
Total Pages : 339 pages
Book Rating : 4.27/5 ( download)

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Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Author : Viktor Mayer-Schönberger
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544002695
Total Pages : 257 pages
Book Rating : 4.92/5 ( download)

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Download or read book Big Data written by Viktor Mayer-Schönberger and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1799872645
Total Pages : 355 pages
Book Rating : 4.41/5 ( download)

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Download or read book Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector written by Santos, José Duarte and published by IGI Global. This book was released on 2021-06-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Author : Sanjay Taneja
Publisher : Emerald Group Publishing
ISBN 13 : 1837535744
Total Pages : 356 pages
Book Rating : 4.43/5 ( download)

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Download or read book Finance Analytics in Business written by Sanjay Taneja and published by Emerald Group Publishing. This book was released on 2024-06-17 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance Analytics in Business brings together specialists around the world working in various disciplines to reflect on finance analytics in business. This crucial field gives different views of a company’s financial data, and helps it gain knowledge to take action to improve financial performance.

Author : Inder, Shivani
Publisher : IGI Global
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.58/5 ( download)

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Download or read book Entrepreneurship and Creativity in the Metaverse written by Inder, Shivani and published by IGI Global. This book was released on 2024-03-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital world. Yet, as this fascinating landscape evolves, it presents an array of complex challenges, particularly in the realm of entrepreneurship. The current literature on Metaverse entrepreneurship is notably lacking, leaving a void in our understanding of the Metaverse's potential and the role of entrepreneurs within it. Critical questions about the emergence of entrepreneurial ecosystems, the evolution of entrepreneurship frontiers, and the impact of innovation and creativity within the Metaverse remain largely unanswered. Entrepreneurship and Creativity in the Metaverse serves as a guide to comprehending and harnessing the Metaverse's vast potential. As a space with fewer limitations than the physical world, creativity and entrepreneurship have immense potential to flourish within the Metaverse. It provides a much-needed roadmap for scholars, entrepreneurs, educators, industry experts, and policymakers to navigate this uncharted territory and thrive within it.

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.59/5 ( download)

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Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Author : Cain-Sanschagrin, Ebony
Publisher : IGI Global
ISBN 13 : 1799884651
Total Pages : 383 pages
Book Rating : 4.51/5 ( download)

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Download or read book Cases on Academic Program Redesign for Greater Racial and Social Justice written by Cain-Sanschagrin, Ebony and published by IGI Global. This book was released on 2021-11-19 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faculty and students confront persistent racial, economic, and social inequities in higher education locally, nationally, and globally. To counter these inequities, there has been a recent focus on universities providing an inclusive curriculum that serves the needs of students from a wide range of backgrounds. Inclusive and equitable courses and instruction are crucial in today’s world as calls for racial and social justice grow, particularly in higher education. Universities and instructors must take action and make changes to best serve their students. Cases on Academic Program Redesign for Greater Racial and Social Justice provides an equity-oriented practical guide for those in higher education who are engaged in the work of curricular reform or program development. It also explores practices and approaches to curriculum development that consider program quality and equitable outcomes as mutually beneficial and necessary outcomes. Covering a range of topics such as antiracism and mindful hiring, it is ideal for teachers, instructional designers, curricula developers, administrators, academics, professors, educators, researchers, those working in higher education, and students.

Author : Bathla, Devesh
Publisher : IGI Global
ISBN 13 : 1668461358
Total Pages : 255 pages
Book Rating : 4.58/5 ( download)

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Download or read book Applying Metalytics to Measure Customer Experience in the Metaverse written by Bathla, Devesh and published by IGI Global. This book was released on 2022-06-24 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platform’s governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.