Big City Public Relations

Author : Zack Germroth, APR
Publisher : Outskirts Press
ISBN 13 : 1977272517
Total Pages : 360 pages
Book Rating : 4.15/5 ( download)

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Download or read book Big City Public Relations written by Zack Germroth, APR and published by Outskirts Press. This book was released on 2024-02-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with “Lessons Learned.” Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a “most wanted” suspect pursuit by 100 police officers. The author served Baltimore’s dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director’s hat, he also served as the Public Information Officer (PIO) for “Housing’s” 35-officer police force. Chapters 1 through 4 set the scene, and chapters 5 through 32 each replay in detail a PR/media-heavy episode: some were picture-perfect; others needed extensive hands-on mitigation. Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies’ national-news-making episodes. If you’re a PR practitioner, student or teacher; city employee or resident; someone who may occasionally respond to the media, or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years.

Author : Staci M. Zavattaro
Publisher : SUNY Press
ISBN 13 : 1438446810
Total Pages : 154 pages
Book Rating : 4.13/5 ( download)

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Download or read book Cities for Sale written by Staci M. Zavattaro and published by SUNY Press. This book was released on 2013-05-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how US cities have adopted the tactics of public relations and marketing firms to “brand” themselves.

Author : United States. Department of the Army
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.5W/5 ( download)

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Download or read book Community Relations and Public Relations Bibliography written by United States. Department of the Army and published by . This book was released on 1957 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert L. Heath
Publisher : SAGE Publications
ISBN 13 : 1452267049
Total Pages : 561 pages
Book Rating : 4.43/5 ( download)

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Download or read book Today's Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2005-10-19 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

Author : Stephen Halebsky
Publisher : Lexington Books
ISBN 13 : 0739133470
Total Pages : 250 pages
Book Rating : 4.77/5 ( download)

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Download or read book Small Towns and Big Business written by Stephen Halebsky and published by Lexington Books. This book was released on 2009-01-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1990s, a new type of controversy began occurring across the United States: controversies over the siting of superstores, also known as big box stores. In these disputes, which often involve Wal-Mart, the world's biggest retailer, local citizens mount organized opposition to the proposed siting of a superstore in their town or neighborhood. Opponents criticize Wal-Mart superstores for putting local independent merchants out of business, siphoning money from the local economy, providing substandard jobs, disrupting residential neighborhoods, contributing to the 'McDonaldization' of society, inducing sprawl, destroying downtowns and Main Streets, and undermining local uniqueness and small town charm. More generally, these David-and-Goliath controversies represent particularly stark examples of the conflict of interests between local communities and large corporations that have become common in contemporary society. Small Towns and Big Business uses fieldwork and archival sources to comprehensively examine these controversies and the underlying issues. While Wal-Mart is usually able to site its stores at its preferred locations, in some cases local opponents have been able to thwart its plans. Using detailed case studies of anti-superstore controversies in six small cities in five states, Halebsky employs a comparative-historical approach to construct an explanation of how some of these local social movements managed to prevail against Wal-Mart. This explanation is then extended to provide the basis for a model of the general conditions under which local communities may be able to constrain unwanted corporate action. Thus, this is both a study of social movement outcomes and an investigation of community-corporate conflict. Small Towns and Big Business provides insight into the potential of the local state to control large corporations, the inherently problematic nature of corporate retailing, the possibilities for resisting McDonaldization, and the fate of local anti-corporation activism.

Author : Aeron Davis
Publisher : Manchester University Press
ISBN 13 : 9780719060694
Total Pages : 240 pages
Book Rating : 4.99/5 ( download)

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Download or read book Public Relations Democracy written by Aeron Davis and published by Manchester University Press. This book was released on 2002-05-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.

Author : Jennefer Witter
Publisher : Amacom
ISBN 13 : 9780814436219
Total Pages : 0 pages
Book Rating : 4.18/5 ( download)

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Download or read book The Little Book of Big PR written by Jennefer Witter and published by Amacom. This book was released on 2014-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: - Self-branding- Media relations- Social Media- Networking- Speaking engagements- Cause-related marketing- Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Author : Donald Treadwell
Publisher : SAGE
ISBN 13 : 9780761945994
Total Pages : 540 pages
Book Rating : 4.97/5 ( download)

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Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

Author : Louis Capozzi
Publisher : Business Expert Press
ISBN 13 : 1631573829
Total Pages : 150 pages
Book Rating : 4.28/5 ( download)

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Download or read book Public Relations for the Public Good written by Louis Capozzi and published by Business Expert Press. This book was released on 2016-08-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era—from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram—the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you’ll find case studies on campaigns from the Women’s Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.

Author : Carmen Maye
Publisher : Routledge
ISBN 13 : 1351051725
Total Pages : 431 pages
Book Rating : 4.29/5 ( download)

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Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2019-06-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.