Beyond The Marketplace

Author : Roger Friedland
Publisher : Routledge
ISBN 13 : 1000660206
Total Pages : 365 pages
Book Rating : 4.03/5 ( download)

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Download or read book Beyond the Marketplace written by Roger Friedland and published by Routledge. This book was released on 2019-08-21 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: For at least a half-century, there has been active debate on the nature of the economy between classical and neoclassical economists and advocates of a more -substantivist- approach (most recently, cultural anthropologists)... The essays are uniformly well written and excellently documented... Heartily recommended for academic libraries, community college level up. --S. M. Soiffer, Choice

Author : Jean-Marie Dru
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.27/5 ( download)

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Download or read book Beyond Disruption written by Jean-Marie Dru and published by John Wiley & Sons. This book was released on 2002-04-29 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work Jean-Marie Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy.

Author : Roger Friedland
Publisher :
ISBN 13 : 9783110126945
Total Pages : 365 pages
Book Rating : 4.4X/5 ( download)

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Download or read book Beyond the Marketplace written by Roger Friedland and published by . This book was released on 1990-06-30 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Evan Brier
Publisher : University of Pennsylvania Press
ISBN 13 : 0812201442
Total Pages : 210 pages
Book Rating : 4.44/5 ( download)

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Download or read book A Novel Marketplace written by Evan Brier and published by University of Pennsylvania Press. This book was released on 2012-02-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As television transformed American culture in the 1950s, critics feared the influence of this newly pervasive mass medium on the nation's literature. While many studies have addressed the rhetorical response of artists and intellectuals to mid-twentieth-century mass culture, the relationship between the emergence of this culture and the production of novels has gone largely unexamined. In A Novel Marketplace, Evan Brier illuminates the complex ties between postwar mass culture and the making, marketing, and reception of American fiction. Between 1948, when television began its ascendancy, and 1959, when Random House became a publicly owned corporation, the way American novels were produced and distributed changed considerably. Analyzing a range of mid-century novels—including Paul Bowles's The Sheltering Sky, Ray Bradbury's Fahrenheit 451, Sloan Wilson's The Man in the Gray Flannel Suit, and Grace Metalious's Peyton Place—Brier reveals the specific strategies used to carve out cultural and economic space for the American novel just as it seemed most under threat. During this anxious historical moment, the book business underwent an improbable expansion, by capitalizing on an economic boom and a rising population of educated consumers and by forming institutional alliances with educators and cold warriors to promote reading as both a cultural and political good. A Novel Marketplace tells how the book trade and the novelists themselves successfully positioned their works as embattled holdouts against an oppressive mass culture, even as publishers formed partnerships with mass-culture institutions that foreshadowed the multimedia mergers to come in the 1960s. As a foil for and a partner to literary institutions, mass media corporations assisted in fostering the novel's development as both culture and commodity.

Author : Guillaume D. Johnson
Publisher : Springer
ISBN 13 : 3030117111
Total Pages : 283 pages
Book Rating : 4.15/5 ( download)

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Download or read book Race in the Marketplace written by Guillaume D. Johnson and published by Springer. This book was released on 2019-03-26 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.

Author : Roger Friedland
Publisher : Routledge
ISBN 13 : 1000675920
Total Pages : 365 pages
Book Rating : 4.24/5 ( download)

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Download or read book Beyond the Marketplace written by Roger Friedland and published by Routledge. This book was released on 2019-08-21 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: For at least a half-century, there has been active debate on the nature of the economy between classical and neoclassical economists and advocates of a more -substantivist- approach (most recently, cultural anthropologists)... The essays are uniformly well written and excellently documented... Heartily recommended for academic libraries, community college level up. --S. M. Soiffer, Choice

Author : Louis Menand
Publisher : W. W. Norton & Company
ISBN 13 : 0393062759
Total Pages : 176 pages
Book Rating : 4.55/5 ( download)

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Download or read book The Marketplace of Ideas: Reform and Resistance in the American University (Issues of Our Time) written by Louis Menand and published by W. W. Norton & Company. This book was released on 2010-01-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sparking a long-overdue debate about the future of American education, "The Marketplace of Ideas" examines traditional university institutions, assessing what is worth saving and what is not

Author : Daniel H. Rosen
Publisher : Peterson Institute
ISBN 13 : 9780881322637
Total Pages : 344 pages
Book Rating : 4.36/5 ( download)

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Download or read book Behind the Open Door written by Daniel H. Rosen and published by Peterson Institute. This book was released on 1999 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study describes the experiences of foreign-invested firms in the mainland Chinese economy and discusses the implications of those experiences for the foreign commercial policies of the industrial countries, including the United States. It draws on extensive interviews with expatriate managers and other professionals currently at work in China. Whereas recent books on Chinese marketplace conditions focus on a single firm or issue or lack a discussion of policy conclusions (because they are prepared for a commercial audience), this study is distinguished by the breadth of industry interviews and its concern for policy implications. Rosen makes a rare attempt to deduce the policy implications of current experiences of foreign firms in China, presenting conclusions that go beyond those found in today's usual policy debate. Behind the Open Door is a must for China specialists and should be read by anyone with general or business interests in China or the Asia-Pacific region. The book is an ideal text for MBA programs that focus on the region, and for political science and Asian studies courses on China.

Author : Allan Hunt Badiner
Publisher : Parallax Press
ISBN 13 : 1935209590
Total Pages : 353 pages
Book Rating : 4.91/5 ( download)

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Download or read book Mindfulness in the Marketplace written by Allan Hunt Badiner and published by Parallax Press. This book was released on 2005-08-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mindfulness in the Marketplace suggests a reorientation of consumers from passive purchasers to aware, responsible citizens who see the dynamic connection between their purchases and their values. The Middle Path of Buddhism is not to avoid all consumption, but to consume mindfully in a manner that protects ourselves and all living systems. This anthology outlines a path of compassionate resistance to global corporatization, and offers a view of getting into right relationship with the Earth. Includes the Dalai Lama, Thich Nhat Hanh, Stephen Batchelor, and Joanna Macy.

Author : Jeffrey L. Bowman
Publisher : John Wiley & Sons
ISBN 13 : 1119100259
Total Pages : 195 pages
Book Rating : 4.56/5 ( download)

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Download or read book Reframe The Marketplace written by Jeffrey L. Bowman and published by John Wiley & Sons. This book was released on 2015-10-05 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the population becoming increasingly more diverse each and every day. Unfortunately, many brands and businesses are just now recognizing this wave of change and not prepared to address the needs and wants of their diverse customer base. Reframe the Marketplace is your guide to modernizing your business approach and growing your business with EVERY customer in mind. Marketing and Advertising pioneer and award-winning author Jeffrey L. Bowman brings his experience working with organizations like Verizon, Prudential, IKEA, British Airways, Coca-Cola, MolsonCoors and Unilever to the masses with his inclusive Total Market approach to marketing. In Reframe the Marketplace, Bowman shows you how to identify your organization’s underserved markets, their nuanced needs, and build the best customer experiences based on research and insights. From Blacks, LatinX, women, LGBQT+, youth markets and more, you'll learn to go beyond ethnic targeting to true engagement with your customers to uncover opportunities that shape their world and inspire a love for your products. Discover how to: Modernize your marketing and communications approach to reflect the New America. Design and build a more diverse and inclusive approach to marketing planning, product design, customer experience and go-to-market. Grow your business with input from traditionally underserved markets or what was once called minorities. Effectively reach new customers and emerging markets in a personalized way. Engage in meaningful conversations with employees, consumers and drive change from the inside and outside of your organization. Your customers are diverse, they demand personalized experiences and they’re willing to evangelize for the brands they love. They will reward brands who authentically meet their needs. They are speaking up, taking action, and calling for change. It’s time to listen or lose out. Reframe the Marketplace is your key to staying relevant and in business.