Beyond Loyalty

Author : Minoru Kiyota
Publisher : University of Hawaii Press
ISBN 13 : 9780824819392
Total Pages : 274 pages
Book Rating : 4.9X/5 ( download)

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Download or read book Beyond Loyalty written by Minoru Kiyota and published by University of Hawaii Press. This book was released on 1997-06-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Loyalty is the powerful and inspiring story of a young man whose life and education were rudely disrupted by the U.S. government's imprisonment of Japanese Americans during World War II. Few Japanese Americans have written so frankly about the humiliation they felt during World War II. Moreover, Kiyota is perhaps the first "renunciant" to share publicly the mental anguish that led to and resulted from his decision to relinquish his U.S. citizenship. Further, as a "kibei nisei"--one of a small group of Japanese Americans who spent part of their childhood in Japan--Kiyota writes from the vantage point of an individual who is at home in two very different languages and cultures. Recent events such as the Gulf War have made it all too clear that there is still much to be learned about democracy's treatment of its ethnic minorities. By putting a human face on issues of constitutional rights that arise in time of crisis, this absorbing account deserves a wide readership.

Author : Bob E. Hayes
Publisher : Quality Press
ISBN 13 : 0873893190
Total Pages : 433 pages
Book Rating : 4.90/5 ( download)

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Download or read book Beyond the Ultimate Question written by Bob E. Hayes and published by Quality Press. This book was released on 2009-05-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business growth depends on more than asking a single question. Challenging the widely touted Net Promoter Score (NPS) claims, author Bob E. Hayes provides compelling evidence that, to grow their business, companies need to look beyond this simple question to efforts on improving the entire customer feedback program (CFP). First, customer loyalty consists of three components, advocacy, purchasing, and retention, each providing unique and useful information regarding future business growth. By measuring these three components of customer loyalty, companies will be better able to manage their customer relationships to maximize growth through new and existing customers. Second, because of the diverse business practices companies can employ with respect to their CFPs, there are hundreds of different ways a company can structure its particular program. Some companies have top executive support for their programs while others do not. Some companies integrate their customer feedback data into their daily business processes while others keep them separate. Some companies use customer feedback results as part of their employee incentive programs while other companies rely on more traditional incentive programs. Still some companies conduct in-depth customer research using their feedback data while others rely on basic reporting of their customer feedback data for their customer insight. But are there critical elements of a customer feedback program that are absolutely necessary for its success? Can a company exclude some elements from its program without adversely impacting its effectiveness? How important are certain components in increasing customer loyalty? This book answers these questions. It is a direct result of the author’s scientific research and professional experience in the field of customer satisfaction and loyalty. This book represents the first scientific study that has tried to identify the best practices of customer feedback programs. Hayes formally collected information from many CFP professionals regarding how they structure their CFPs, and identified specific CFP practices that lead to higher levels of customer loyalty. Additionally, he worked first-hand with employees from Microsoft, Oracle, Harris Stratex Networks, Akamai, and American Express Business Travel in gathering insights and case studies to illustrate how to build a world class CFP. Learn why companies should look beyond the NPS as the ultimate question and learn how to design an effective CFP that will help improve the customer experience, increase customer loyalty, and, ultimately, drive business growth. For those unfamiliar with CFPs, the appendices provide detail on methods used in the main body of the book: a discussion on methods of determining customer requirements (those elements of your business that are important to your customers), a complete discussion on how to write survey questions, and brief discussions on particular statistical analysis methods that can help you understand how customer feedback data are analyzed.

Author : Thomas Wolfe
Publisher : UNC Press Books
ISBN 13 : 080787616X
Total Pages : 191 pages
Book Rating : 4.69/5 ( download)

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Download or read book Beyond Love and Loyalty written by Thomas Wolfe and published by UNC Press Books. This book was released on 2005-10-12 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Letters--mostly of the nuts-and-bolts, practical variety--between Thomas Wolfe and his literary agent, Elizabeth Nowell. Nowell served as Wolfe's editor for many of his short stories, paring them down to make them acceptable to magazines. Oddly enough, his attitude toward her was grateful rather than adversarial, and their deep mutual respect is clearly evident in these letters. Originally published in 1983. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Author : Keki R. Bhote
Publisher : Amacom Books
ISBN 13 : 9780814423622
Total Pages : 148 pages
Book Rating : 4.20/5 ( download)

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Download or read book Beyond Customer Satisfaction to Customer Loyalty written by Keki R. Bhote and published by Amacom Books. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.

Author : Mauro Cavallone
Publisher : Springer
ISBN 13 : 3319519913
Total Pages : 126 pages
Book Rating : 4.13/5 ( download)

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Download or read book Marketing and Customer Loyalty written by Mauro Cavallone and published by Springer. This book was released on 2017-05-10 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.

Author : Andrew Linklater
Publisher : Routledge
ISBN 13 : 1134201427
Total Pages : 277 pages
Book Rating : 4.26/5 ( download)

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Download or read book Political Loyalty and the Nation-State written by Andrew Linklater and published by Routledge. This book was released on 2004-06-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Loyalty and the Nation-State examines the gradual weakening of the state's ability to order the political allegiances of its subjects. At the focal centre of the book lies the question of the extent to which it is possible to invest political principles, such as the rules and procedures of democracy, with a sentiment of loyalty and whether political loyalty can become merely a matter of choice and personal responsibility. The authors consider theoretical issues, problems of loyalty arising from population movement and case studies of conflicts of loyalty from Italy, Northern Ireland, and Russia. It is shown that loyalty can become decoupled from state, territory and nation; that loyalties can be multiple; and that today's loyalties reflect advanced attitudes towards difference.

Author : Cristina Ziliani
Publisher : Routledge
ISBN 13 : 0429663420
Total Pages : 256 pages
Book Rating : 4.20/5 ( download)

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Download or read book Loyalty Management written by Cristina Ziliani and published by Routledge. This book was released on 2019-10-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.

Author : John H. Schaar
Publisher : Univ of California Press
ISBN 13 : 0520350383
Total Pages : 228 pages
Book Rating : 4.80/5 ( download)

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Download or read book Loyalty in America written by John H. Schaar and published by Univ of California Press. This book was released on 2023-11-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1957.

Author : Clarrie Burke
Publisher : Strategic Book Publishing
ISBN 13 : 1609767535
Total Pages : 165 pages
Book Rating : 4.32/5 ( download)

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Download or read book Loyalty in Our Time written by Clarrie Burke and published by Strategic Book Publishing. This book was released on 2011 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: While on a cruise, the subject of loyalty was raised at the dinner table. A retired school teacher lamented, "Loyalty! I sometimes wonder what that means in this day and age." This set in motion a lively discussion that drew attention to loyalty as a poignant social issue in our changing society. Loyalty in Our Time: Does Loyalty Matter Anymore? raises some disturbing issues.From the latter part of the 20th century, society has become transfixed and divided by the growing controversy surrounding loyalty, which continues to tug at the very fabric of our society. The controversy continues in all forms of the media and on the Internet. News items have highlighted the perceived breakdown in loyalty across the board, within organisations, institutions, associations, political parties, government, partnerships, sporting clubs and teams."Loyalty is dead!" has become a common mournful cry. The quest to gain some measure of validation for this fatalistic statement comes through a basic understanding of the concept of loyalty, as well as in real-life situations.Try raising this topic at your next dinner party or social gathering! About the Author: Clarrie Burke was born in Port Moresby, Papua New Guinea. At the onset of World War II, his family was evacuated to Brisbane, Australia. Following his schooling in Australia, he trained as a primary teacher, and for most of his career he worked in teacher education. Upon retirement, he was an executive member of Amnesty International (Queensland) and joint coordinator of the Queensland Schools Amnesty Network. He has written articles, and conducted workshops and projects on human rights, personal ethics, and social responsibility for youth.Publisher's website: http: //www.strategicpublishinggroup.com/title/LoyaltyInOurTime.html

Author : Jane McLeod
Publisher : Penn State Press
ISBN 13 : 0271037687
Total Pages : 314 pages
Book Rating : 4.84/5 ( download)

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Download or read book Licensing Loyalty written by Jane McLeod and published by Penn State Press. This book was released on 2011 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores the evolution of the idea that the rise of print culture was a threat to the royal government of eighteenth-century France. Argues that French printers did much to foster this view as they negotiated a place in the expanding bureaucratic apparatus of the state"--Provided by publisher.