Beyond Greenwash

Author : Hamish van der Ven
Publisher : Oxford University Press
ISBN 13 : 0190866012
Total Pages : 240 pages
Book Rating : 4.13/5 ( download)

DOWNLOAD NOW!

Download or read book Beyond Greenwash written by Hamish van der Ven and published by Oxford University Press. This book was released on 2019-03-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From green frogs and blue angels to white bunnies, modern consumers are confronted by a growing array of colorful eco-labels on everything from coffee to computers. When eco-labels are credible, they can lead to dramatic change in environmental practices broadly and quickly by leveraging the purchasing power of corporate clients (e.g., Walmart and McDonalds) to influence global supply chains. But the credibility of such labels is highly variable; and despite the existence of established practices for eco-labeling, many labels remain little more than superficial exercises in "greenwash." How can consumers separate greenwash from genuine attempts to address environmental challenges? Beyond Greenwash addresses this question by systematically investigating the credibility of transnational eco-labeling organizations across countries and commercial sectors. Using an innovative proxy measure for credibility that examines adherence to established best practices, Hamish van der Ven proposes a novel theory of rigor and credibility in transnational eco-labeling that upends conventional wisdom. He argues that the credibility of an eco-label does not depend on who creates or manages it-whether a government, industry association, professional standard setter, or environmental NGO. Rather, it depends on which types of businesses use the label. More specifically, eco-labeling organizations that target bigger, consumer-facing retailers tend to create credible eco-labels out of a desire to insulate their clients from critical scrutiny and gain acceptance in new markets. This theory challenges the conventional wisdom that only governments or environmental NGOs can create meaningful environmental governance and suggests that who is being governed matters as much, if not more, than who is doing the governing.

Author : Frances Bowen
Publisher : Cambridge University Press
ISBN 13 : 1107034825
Total Pages : 311 pages
Book Rating : 4.22/5 ( download)

DOWNLOAD NOW!

Download or read book After Greenwashing written by Frances Bowen and published by Cambridge University Press. This book was released on 2014-05-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.

Author : Kendra Pierre-Louis
Publisher : Ig Publishing
ISBN 13 : 9781935439431
Total Pages : 0 pages
Book Rating : 4.3X/5 ( download)

DOWNLOAD NOW!

Download or read book Green Washed written by Kendra Pierre-Louis and published by Ig Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The message that the environment is in peril has filtered from environmental groups to society's consciousness to shopping trolleys. The green consumer movement is everywhere, yet few are asking whether this is actually any better for the planet. By examining the major economic sectors of society, Green Washed explains that consumers cannot simply buy their way to sustainability. A new and unique take on green consumption, readers are shown that buying better is only the first step towards obtaining a truly green lifestyle.

Author : Frances Bowen
Publisher : Cambridge University Press
ISBN 13 : 1139916467
Total Pages : 311 pages
Book Rating : 4.62/5 ( download)

DOWNLOAD NOW!

Download or read book After Greenwashing written by Frances Bowen and published by Cambridge University Press. This book was released on 2014-05-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism. It addresses the indirect cost of companies' symbolic actions and develops a new concept of the 'social energy penalty' - the cost to society when powerful corporate actors limit the social conversation on environmental problems and their solutions. This thoughtful book develops a set of tools for researchers, regulators and managers to separate useful environmental information from empty corporate spin, and will appeal to researchers and students of corporate responsibility, corporate environmental strategy and sustainable business, as well as environmental practitioners.

Author : Jed Greer
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book Greenwash written by Jed Greer and published by . This book was released on 1998 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Agostino Vollero
Publisher : Emerald Group Publishing
ISBN 13 : 1801179689
Total Pages : 155 pages
Book Rating : 4.83/5 ( download)

DOWNLOAD NOW!

Download or read book Greenwashing written by Agostino Vollero and published by Emerald Group Publishing. This book was released on 2022-05-23 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends.

Author : Gabriele Siegert
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110416832
Total Pages : 278 pages
Book Rating : 4.31/5 ( download)

DOWNLOAD NOW!

Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Author : Guy Pearse
Publisher : Black Inc.
ISBN 13 : 1921870761
Total Pages : 249 pages
Book Rating : 4.67/5 ( download)

DOWNLOAD NOW!

Download or read book Greenwash written by Guy Pearse and published by Black Inc.. This book was released on 2012-09-26 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. 'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other exposés of greenwashing.' --Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing 'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.' --Clive Hamilton, author of Affluenza and Requiem for a Species '[Greenwash] contains some brilliant exposés of capital scamming the unwary consumer, giving them a green hoodwink while continuing opposite practices elsewhere.' --Adelaide Review 'Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.' --David Suzuki 'If you want to know how to pick the true greenies from the fakers, this book is for you.' --Green Lifestyle

Author : Niamh O'Keeffe
Publisher : Kogan Page Publishers
ISBN 13 : 1789662192
Total Pages : 241 pages
Book Rating : 4.91/5 ( download)

DOWNLOAD NOW!

Download or read book Future Shaper written by Niamh O'Keeffe and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world of continuous uncertainty and on the brink of a massive digital and AI-powered shift. What should leaders do? The answer is not to shy away from inevitable changes and more uncertainty, but to have the courage to face it. Leaders need to take charge by embracing new technologies and ideas and converting these into opportunities for leadership innovation. The best ways for leaders to predict the future is to help create the future. Future Shaper is about giving back a sense of control. It's about empowering leaders to take charge and shape the future. Niamh O'Keeffe asks leaders to re-calibrate their leadership skills to include imagination and courage, to embrace innovation and drive growth and create a better future. Future Shaper helps readers to: · Embrace new digital technologies, understand AI and equip themselves for those not-yet-invented challenges · Gain insights from today's successful leaders · Make an impact and feel more in control using an easy-to-understand leadership framework

Author : Tom Athanasiou
Publisher : University of Georgia Press
ISBN 13 : 9780820320076
Total Pages : 426 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Divided Planet written by Tom Athanasiou and published by University of Georgia Press. This book was released on 1998 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global warming. Soil loss. Freshwater scarcity. Extinction. Overconsumption. Toxic waste production. Habitat and biodiversity erosion. These are only a few of our most urgent ecological crises. There are others as well and, despite the popularity of good-news environmentalism, few of them are going away. In this wide-ranging, grimly entertaining commentary on the environmental debate, Tom Athanasiou finds that these problems are exacerbated, if not caused, by the planet's division into "warring camps of rich and poor." Writing with passionate intelligence, Athanasiou proposes a simple yet radical solution--stop indulging easy, calming fantasies in which everything seems to change, but nothing important changes at all. Instead, do what needs to be done, now, while there is still time and goodwill. The bottom line, he concludes, is that there will be no sustainability without a large measure of justice. Without profound political and economic change, he argues, there can be no effective global environmental action, no real effort to save the planet.