Bernard Shaw And Modern Advertising

Author : Christopher Wixson
Publisher : Springer
ISBN 13 : 3319786288
Total Pages : 181 pages
Book Rating : 4.85/5 ( download)

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Download or read book Bernard Shaw and Modern Advertising written by Christopher Wixson and published by Springer. This book was released on 2018-06-13 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

Author : George Bernard Shaw
Publisher :
ISBN 13 : 0198816596
Total Pages : 351 pages
Book Rating : 4.91/5 ( download)

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Download or read book Major Political Writings written by George Bernard Shaw and published by . This book was released on 2021 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new collection of Shaw's major political writings presents an opportunity to reflect on his influential role as a public intellectual. At the forefront of economic and political debate from the 1880s to the 1950s, George Bernard Shaw was once the most widely read socialist writer in the English language, and his lifelong crusade against inequality and exploitation is far from irrelevant today. The thorough interpenetration of Shaw's literary and political engagements is an unusual story in modern literature, and this volume offers a portrait of Shaw as a political artist in the purest possible sense: that is, as a writer of essays, articles, pamphlets, and books with explicitly and expressly political aims. The selected writings in this volume showcase Shaw's most influential and most accomplished political work, but also provide a cross-section that is representative of the whole of his long career. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

Author : John Soluri
Publisher : UNC Press Books
ISBN 13 : 1469675730
Total Pages : 176 pages
Book Rating : 4.32/5 ( download)

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Download or read book Creatures of Fashion written by John Soluri and published by UNC Press Books. This book was released on 2024-03-22 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the mention of Patagonia and Tierra del Fuego conjures images of idyllic landscapes untouched by globalization. Creatures of Fashion upends this, revealing how the exploitation of animals—terrestrial and marine, domesticated and wild, living and dead—was central to the region's transformation from Indigenous lands into the national territories of Argentina and Chile. Drawing on evidence from archives and digital repositories, John Soluri traces the circulation of furs and fibers to explore how the power of fashion stretched far beyond Europe's houses of haute couture to entangle the fates of Indigenous hunters, migrant workers, and textile manufacturers with those of fur seals, guanacos, and sheep at the "end of the world." From the nineteenth-century rise of commercial hunting to twentieth-century sheep ranching to contemporary conservation-based tourism, Soluri's narrative explains how struggles for control over the production of commodities and the reproduction of animals drove the social and environmental changes that tied Patagonia to global markets, empires, and wildlife conservation movements. By exposing seams in national territories and global markets knit together by force, this book provides perspectives and analyses vital for understanding contemporary conflicts over mass consumption, the conservation of biodiversity, and struggles for environmental justice in Patagonia and beyond.

Author : Christopher Wixson
Publisher : Oxford University Press, USA
ISBN 13 : 0198850093
Total Pages : 161 pages
Book Rating : 4.90/5 ( download)

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Download or read book George Bernard Shaw: a Very Short Introduction written by Christopher Wixson and published by Oxford University Press, USA. This book was released on 2020-09-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christopher Wixson introduces George Bernard Shaw, the greatest playwright in English after Shakespeare. Taking a chronological approach through his works, he provides an overview of Shaw's sensibility as a writer, and studies the creative evolution of core themes and styles throughout his long career.

Author :
Publisher :
ISBN 13 :
Total Pages : 750 pages
Book Rating : 4.87/5 ( download)

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Download or read book Classic written by and published by . This book was released on 1923 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Hesketh Pearson
Publisher : House of Stratus
ISBN 13 : 0755154274
Total Pages : 458 pages
Book Rating : 4.72/5 ( download)

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Download or read book Bernard Shaw: His Life And Personality written by Hesketh Pearson and published by House of Stratus. This book was released on 2015-04-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1942, Hesketh Pearson’s much lauded biography has been hailed as the standard work on George Bernard Shaw. Pearson wrote it with the close cooperation of Shaw. All aspects of Shaw’s life are explored including politics, personal life, letters, writings, contribution to English theatre and famous personalities of his time.

Author : Miranda El-Rayess
Publisher : Cambridge University Press
ISBN 13 : 1107039053
Total Pages : 249 pages
Book Rating : 4.56/5 ( download)

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Download or read book Henry James and the Culture of Consumption written by Miranda El-Rayess and published by Cambridge University Press. This book was released on 2014-06-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on Henry James's engagement with the fast-developing consumer culture of the late nineteenth and early twentieth centuries.

Author : Los Angeles County Public Library
Publisher :
ISBN 13 :
Total Pages : 1364 pages
Book Rating : 4.02/5 ( download)

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Download or read book Books and Notes written by Los Angeles County Public Library and published by . This book was released on 1926 with total page 1364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1794 pages
Book Rating : 4.88/5 ( download)

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Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1958 with total page 1794 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 1 & 2: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - December)

Author :
Publisher :
ISBN 13 :
Total Pages : 880 pages
Book Rating : 4.67/5 ( download)

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Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1898 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: