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Author : Jeremy Bullmore
Publisher :
ISBN 13 : 9781899314928
Total Pages : 234 pages
Book Rating : 4.2X/5 ( download)
Download or read book Behind the Scenes in Advertising written by Jeremy Bullmore and published by . This book was released on 1998-06-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eliza Williams
Publisher : Laurence King Publishing
ISBN 13 : 1780673876
Total Pages : 515 pages
Book Rating : 4.75/5 ( download)
Download or read book How 30 Great Ads Were Made written by Eliza Williams and published by Laurence King Publishing. This book was released on 2012-03-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development – including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.
Author : J. J. D. Bullmore
Publisher :
ISBN 13 : 9781841161327
Total Pages : 309 pages
Book Rating : 4.22/5 ( download)
Download or read book More Bull More written by J. J. D. Bullmore and published by . This book was released on 2003 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erica Fyvie
Publisher : Kids Can Press Ltd
ISBN 13 : 1525307789
Total Pages : 64 pages
Book Rating : 4.82/5 ( download)
Download or read book Mad for Ads written by Erica Fyvie and published by Kids Can Press Ltd. This book was released on 2021-05-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!
Author : Nicholas LaRue
Publisher : CRC Press
ISBN 13 : 1040022871
Total Pages : 238 pages
Book Rating : 4.70/5 ( download)
Download or read book Behind the Scenes of Indie Film Marketing written by Nicholas LaRue and published by CRC Press. This book was released on 2024-06-06 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.
Author : Tom von Logue Newth
Publisher : CRC Press
ISBN 13 : 1136016961
Total Pages : 177 pages
Book Rating : 4.67/5 ( download)
Download or read book The Ad-Makers written by Tom von Logue Newth and published by CRC Press. This book was released on 2013-10-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Author : Howard Aldred Jones
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.48/5 ( download)
Download or read book 50 Years Behind the Scenes in Advertising written by Howard Aldred Jones and published by . This book was released on 1975 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Serazio
Publisher : NYU Press
ISBN 13 : 0814724590
Total Pages : 238 pages
Book Rating : 4.90/5 ( download)
Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Author : Guy Lynn Sumner
Publisher : North Audley Media
ISBN 13 : 0981643213
Total Pages : 230 pages
Book Rating : 4.12/5 ( download)
Download or read book How I Learned the Secrets of Success in Advertising written by Guy Lynn Sumner and published by North Audley Media. This book was released on 1952 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Kenney
Publisher : Simon and Schuster
ISBN 13 : 1451675550
Total Pages : 336 pages
Book Rating : 4.59/5 ( download)
Download or read book Truth in Advertising written by John Kenney and published by Simon and Schuster. This book was released on 2013-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.
