Battling Big Business

Author : Eveline Lubbers
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.84/5 ( download)

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Download or read book Battling Big Business written by Eveline Lubbers and published by . This book was released on 2002 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part one analyses a wide range of corporate counter-strategies [against critics], from relatively innocent PR measures to complete intelligence operations. Part two offers tactical tools to recognize manipulative strategies, and how to counter them with creativity and new media tools.

Author : Elizabeth Royte
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608196631
Total Pages : 273 pages
Book Rating : 4.30/5 ( download)

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Download or read book Bottlemania written by Elizabeth Royte and published by Bloomsbury Publishing USA. This book was released on 2011-01-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second only to soda, bottled water is on the verge of becoming the most popular beverage in the country. The brands have become so ubiquitous that we're hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we're drinking. In this intelligent, accomplished work of narrative journalism, Elizabeth Royte does for water what Michael Pollan did for food: she finds the people, machines, economies, and cultural trends that bring it from distant aquifers to our supermarkets. Along the way, she investigates the questions we must inevitably answer. Who owns our water? How much should we drink? Should we have to pay for it? Is tap safe water safe to drink? And if so, how many chemicals are dumped in to make it potable? What happens to all those plastic bottles we carry around as predictably as cell phones? And of course, what's better: tap water or bottled?

Author : Stephen Halebsky
Publisher : Lexington Books
ISBN 13 : 0739122401
Total Pages : 248 pages
Book Rating : 4.02/5 ( download)

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Download or read book Small Towns and Big Business written by Stephen Halebsky and published by Lexington Books. This book was released on 2009 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1990s, a new type of controversy began occurring across the United States: controversies over the siting of superstores, also known as big box stores. In these disputes, which often involved Wal-Mart, the world's biggest retailer, local citizens mounted organized opposition to the proposed siting of a superstores in their town or neighborhood. Opponents criticized Wal-Mart superstores for putting local independent merchants out of business, siphoning money from the local economy, providing substandard jobs, disrupting residential neighborhoods, contributing to the "McDonaldization" of society, inducing sprawl, destroying downtowns and Main Streets, and undermining local uniqueness and small town charm. More generally, these David-and-Goliath controversies represented particularly stark examples of the conflict of interests between local communities and large corporations that have become common in contemporary society. Small Towns and Big Business uses fieldwork and archival sources to comprehensively examine these controversies and the underlying issues. While Wal-Mart is usually able to site its stores at its preferred locations, in some cases local opponents have been able to thwart its plans. Using detailed case studies of anti-superstore controversies in six small cities in five states, Halebsky employs a comparative-historical approach to construct an explanation of how some of these local social movements managed to prevail against Wal-Mart. This explanation is then extended to provide the basis for a model of the general conditions under which local communities may be able to constrain unwanted corporate action. Thus, this is both a study of social movement outcomes and an investigation of community-corporate conflict. Small Towns and Big Business provides insight into the potential of the local state to control large corporations, the inherently problematic nature of corporate retailing, the possibilities for resisting McDonaldization, and the fate of local anti-corporation activism. Book jacket.

Author : Bruce E. Levine
Publisher : Chelsea Green Publishing
ISBN 13 : 1603582983
Total Pages : 257 pages
Book Rating : 4.88/5 ( download)

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Download or read book Get Up, Stand Up written by Bruce E. Levine and published by Chelsea Green Publishing. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tyler Cowen
Publisher : St. Martin's Press
ISBN 13 : 1250110548
Total Pages : 270 pages
Book Rating : 4.41/5 ( download)

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Download or read book Big Business written by Tyler Cowen and published by St. Martin's Press. This book was released on 2019-04-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: An against-the-grain polemic on American capitalism from New York Times bestselling author Tyler Cowen. We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. From skeptical politicians like Bernie Sanders who, at a 2016 presidential campaign rally said, “If a bank is too big to fail, it is too big to exist,” to millennials, only 42 percent of whom support capitalism, belief in big business is at an all-time low. But are big companies inherently evil? If business is so bad, why does it remain so integral to the basic functioning of America? Economist and bestselling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions. According to a 2016 Gallup survey, only 12 percent of Americans trust big business “quite a lot,” and only 6 percent trust it “a great deal.” Yet Americans as a group are remarkably willing to trust businesses, whether in the form of buying a new phone on the day of its release or simply showing up to work in the expectation they will be paid. Cowen illuminates the crucial role businesses play in spurring innovation, rewarding talent and hard work, and creating the bounty on which we’ve all come to depend.

Author : Robert D. Atkinson
Publisher : MIT Press
ISBN 13 : 0262345676
Total Pages : 368 pages
Book Rating : 4.75/5 ( download)

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Download or read book Big Is Beautiful written by Robert D. Atkinson and published by MIT Press. This book was released on 2018-03-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why small business is not the basis of American prosperity, not the foundation of American democracy, and not the champion of job creation. In this provocative book, Robert Atkinson and Michael Lind argue that small business is not, as is widely claimed, the basis of American prosperity. Small business is not responsible for most of the country's job creation and innovation. American democracy does not depend on the existence of brave bands of self-employed citizens. Small businesses are not systematically discriminated against by government policy makers. Rather, Atkinson and Lind argue, small businesses are not the font of jobs, because most small businesses fail. The only kind of small firm that contributes to technological innovation is the technological start-up, and its success depends on scaling up. The idea that self-employed citizens are the foundation of democracy is a relic of Jeffersonian dreams of an agrarian society. And governments, motivated by a confused mix of populist and free market ideology, in fact go out of their way to promote small business. Every modern president has sung the praises of small business, and every modern president, according to Atkinson and Lind, has been wrong. Pointing to the advantages of scale for job creation, productivity, innovation, and virtually all other economic benefits, Atkinson and Lind argue for a “size neutral” policy approach both in the United States and around the world that would encourage growth rather than enshrine an anachronism. If we overthrow the “small is beautiful” ideology, we will be able to recognize large firms as the engines of progress and prosperity that they are.

Author : Bruce Nussbaum
Publisher : Penguin Mass Market
ISBN 13 : 9780140160000
Total Pages : 352 pages
Book Rating : 4.00/5 ( download)

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Download or read book Good Intentions written by Bruce Nussbaum and published by Penguin Mass Market. This book was released on 1991 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blistering portrait of an ongoing international scandal--with a new afterword that provides a front-line report on the latest developments in the AIDS crisis. Nussbaum tells of vaulting ambition and greed, of vast sums of money filtered through government agencies and into the profit statements of the manufacturer of AZT, Burroughs Wellcome. 16 pages of photographs.

Author : Donald Hendon
Publisher : Maven House Press
ISBN 13 : 1938548078
Total Pages : 250 pages
Book Rating : 4.79/5 ( download)

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Download or read book The Way of the Warrior in Business written by Donald Hendon and published by Maven House Press. This book was released on 2013-07-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services - and yourself; Plan well - decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do. Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.

Author : David Brown
Publisher : Hachette UK
ISBN 13 : 1529307023
Total Pages : 368 pages
Book Rating : 4.23/5 ( download)

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Download or read book The Art of Business Wars written by David Brown and published by Hachette UK. This book was released on 2021-04-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife Based on the chart-topping BUSINESS WARS podcast, here are the stories and lessons from history's greatest business rivalries - retold as you've never heard them before. Some of the companies here have been featured on the podcast, many are entirely new, and ALL of the material presents a fresh perspective, with each chapter thematically inspired by a chapter of Sun Tzu's classic, The Art of War. From the pocket showdown of iPhone vs Blackberry to the epic stand-off of Beats vs Monster, The Art of Business Wars goes deep into the business trenches to explore the stories behind the stories. In this gripping study of triumph and disaster, you'll discover the real-life love spat between the co-founders of Tinder which led to the creation of its competitor Bumble, the battle of the fast fashion giants H&M and Zara where speed is everything, how Wrigley almost bit off more than it could chew, and Nintendo leveled up in America. With these and many more tales from business battlefields all over the world The Art of Business Wars reveals the strategies, positioning, dirty tricks, and eye for exploiting vulnerabilities, that make the difference between success and failure. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using the wisdom and pragmatic advice of revered Chinese military strategist Sun Tzu. Each battle Brown examines tells a story of contending wits, strategies, and resources. He chronicles the rise of companies as they formulate innovative plans, vanquish foes, and adapt to shifting societal needs. The goal: stay ahead of the competition and emerge victorious as an industry titan. Compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown offers an extraordinary formula for victory woven into a series of gripping, real-life tales straight from the business trenches. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them - about determination, ingenuity, patience, grit, subtlety, and other key traits that contribute to a victorious enterprise - are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational corporation.

Author : David Jochanan Rothkopf
Publisher : Macmillan
ISBN 13 : 0374151288
Total Pages : 449 pages
Book Rating : 4.87/5 ( download)

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Download or read book Power, Inc. written by David Jochanan Rothkopf and published by Macmillan. This book was released on 2012-02-28 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's leading experts on power offers a penetrating look at the rise of private interests and how the struggle among competing capitalism is reordering the global economy.