Basic And Advanced Focus Groups

Author : David L. Morgan
Publisher : SAGE Publications
ISBN 13 : 1506327125
Total Pages : 214 pages
Book Rating : 4.29/5 ( download)

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Download or read book Basic and Advanced Focus Groups written by David L. Morgan and published by SAGE Publications. This book was released on 2018-07-13 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

Author : Edward F. Fern
Publisher : SAGE
ISBN 13 : 9780761912491
Total Pages : 268 pages
Book Rating : 4.95/5 ( download)

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Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE. This book was released on 2001-06-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.

Author : Claudia Puchta
Publisher : SAGE
ISBN 13 : 9780761966913
Total Pages : 188 pages
Book Rating : 4.19/5 ( download)

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Download or read book Focus Group Practice written by Claudia Puchta and published by SAGE. This book was released on 2004-02-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: 0761966900.

Author : David W. Stewart
Publisher : SAGE
ISBN 13 : 9780761925835
Total Pages : 204 pages
Book Rating : 4.3X/5 ( download)

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Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

Author : Michael Bloor
Publisher : SAGE
ISBN 13 : 9780761957430
Total Pages : 126 pages
Book Rating : 4.3X/5 ( download)

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Download or read book Focus Groups in Social Research written by Michael Bloor and published by SAGE. This book was released on 2001-03-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Author : Pranee Liamputtong
Publisher : SAGE Publications
ISBN 13 : 1847879098
Total Pages : 225 pages
Book Rating : 4.97/5 ( download)

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Download or read book Focus Group Methodology written by Pranee Liamputtong and published by SAGE Publications. This book was released on 2011-03-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

Author : David L. Morgan
Publisher :
ISBN 13 : 9781071814307
Total Pages : 202 pages
Book Rating : 4.03/5 ( download)

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Download or read book Basic and advanced focus groups written by David L. Morgan and published by . This book was released on 2019 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices. Available with Perusall--an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Author : Thomas L Greenbaum
Publisher : SAGE
ISBN 13 : 9780761912538
Total Pages : 284 pages
Book Rating : 4.33/5 ( download)

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Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.

Author : Richard A. Krueger
Publisher : SAGE
ISBN 13 : 9780761920717
Total Pages : 238 pages
Book Rating : 4.14/5 ( download)

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Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Author : David L. Morgan
Publisher : SAGE
ISBN 13 : 9780761908180
Total Pages : 124 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Focus Group Guidebook written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.