Audience Economics

Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 9780231126526
Total Pages : 254 pages
Book Rating : 4.22/5 ( download)

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Download or read book Audience Economics written by Philip M. Napoli and published by Columbia University Press. This book was released on 2003 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

Author : Enrico Colombatto
Publisher : Routledge
ISBN 13 : 1136668071
Total Pages : 374 pages
Book Rating : 4.74/5 ( download)

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Download or read book Markets, Morals, and Policy-Making written by Enrico Colombatto and published by Routledge. This book was released on 2012-03-29 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Free-market economics has attempted to combine efficiency and freedom by emphasizing the need for neutral rules and meta-rules. These efforts have only been partly successful, for they have failed to address the deeper, normative arguments justifying – and limiting – coercion. This failure has thus left most advocates of free-market vulnerable to formulae which either emphasize expediency or which rely upon optimal social engineering to foster different notions of the common will and of the common good. This book offers the reader a new perspective on free-market economics, one in which the defense of markets is no longer based upon the utilitarian claim that free markets are more efficient; rather, the defense of markets rests upon the moral argument that top-down coercive policy-making is necessarily in tension with the rights-based notion of justice typical of the Western tradition. In arguing for a consistent moral basis for the free-market view, we depart from both the Austrian and neoclassical traditions by acknowledging that rationality is not a satisfactory starting point. This rejection of rationality as the complete motivator for human economic behaviour throws constitutional economics and the law-and-economics tradition into new relief, revealing these approaches as governed by considerations derived by various notions of social efficiency, rather than by principles consistent with individual freedom, including freedom to choose. This book shows that the solution is in fact a better understanding of the lessons taught by the Scottish Enlightenment: the role of the political context is to ensure that the individual can pursue his own ends, free from coercion. This also implies individual responsibility, respect for somebody else’s preferences and for his entrepreneurial instincts. Social virtue is not absent from this understanding of politics, but rather than being defined through the priorities of policy-makers, it emerges as the outcome of interaction among self-determining individuals. The strongest and most consistent case for free-market economics, therefore, rests on moral philosophy, not on some version of static-efficiency theorizing. This book should be of interest to students and researchers focussing on economic theory, political economics and the philosophy of economic thought, but is also written in a non-technical style making it accessible to an audience of non-economists.

Author : Thomas E. Woods
Publisher : Lexington Books
ISBN 13 : 0739188011
Total Pages : 275 pages
Book Rating : 4.19/5 ( download)

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Download or read book The Church and the Market written by Thomas E. Woods and published by Lexington Books. This book was released on 2015-01-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Church and the Market is a vigorous and lively defense of the market economy and a withering attack on all forms of state intervention. It covers labor unions, monopoly, money and banking, business cycles, interest, usury, and much more. Although it makes a particular point of noting the moral arguments of the market economy and that Catholics are of course perfectly at liberty to support it, its audience is much broader than Catholics alone. Readers of all religious traditions and none at all have praised The Church and the Market, first-place winner in the 2006 Templeton Enterprise Awards, as one of the most compelling and persuasive defenses of capitalism against its critics ever written.

Author : Alvin E. Roth
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544291131
Total Pages : 275 pages
Book Rating : 4.33/5 ( download)

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Download or read book Who Gets What--and why written by Alvin E. Roth and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Nobel laureate reveals the often surprising rules that govern a vast array of activities -- both mundane and life-changing -- in which money may play little or no role. If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google? This is the territory of matching markets, where "sellers" and "buyers" must choose each other, and price isn't the only factor determining who gets what. Alvin E. Roth is one of the world's leading experts on matching markets. He has even designed several of them, including the exchange that places medical students in residencies and the system that increases the number of kidney transplants by better matching donors to patients. In Who Gets What -- And Why, Roth reveals the matching markets hidden around us and shows how to recognize a good match and make smarter, more confident decisions.

Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 0231150350
Total Pages : 266 pages
Book Rating : 4.54/5 ( download)

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Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.

Author : David M Jones
Publisher : Routledge
ISBN 13 : 1315487950
Total Pages : 374 pages
Book Rating : 4.53/5 ( download)

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Download or read book The Great Market Debate in Soviet Economics: An Anthology written by David M Jones and published by Routledge. This book was released on 2016-09-16 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables from party, professional and literary journals surveys the key issues in the market debate.

Author : John J. Siegfried
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.91/5 ( download)

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Download or read book The Economics of Firm Size, Market Structure, and Social Performance written by John J. Siegfried and published by . This book was released on 1980 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Alan B. Albarran
Publisher : Psychology Press
ISBN 13 : 0805850031
Total Pages : 747 pages
Book Rating : 4.31/5 ( download)

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Download or read book Handbook of Media Management and Economics written by Alan B. Albarran and published by Psychology Press. This book was released on 2006 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

Author : Ruth Towse
Publisher : Edward Elgar Publishing
ISBN 13 : 0857930575
Total Pages : 457 pages
Book Rating : 4.76/5 ( download)

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Download or read book A Handbook of Cultural Economics written by Ruth Towse and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this widely acclaimed and extensively cited collection of original contributions by specialist authors reflects changes in the field of cultural economics over the last eight years. Thoroughly revised chapters alongside new topics and contributors bring the Handbook up-to-date, taking into account new research, literature and the impact of new technologies in the creative industries. The book covers a range of topics encompassing the creative industries as well as the economics of the arts and culture, and includes chapters on: economics of art (including auctions, markets, prices, anthropology), artists' labour markets, creativity and the creative economy, cultural districts, cultural value, globalization and international trade, the internet, media economics, museums, non-profit organisations, opera, performance indicators, performing arts, publishing, regulation, tax expenditures, and welfare economics.

Author : Benjamin Powell
Publisher : Oxford University Press, USA
ISBN 13 : 0190258799
Total Pages : 263 pages
Book Rating : 4.95/5 ( download)

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Download or read book The Economics of Immigration written by Benjamin Powell and published by Oxford University Press, USA. This book was released on 2015 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A study of the economics of immigration"--