Audience Development

Author : Steven Hadley
Publisher : Springer Nature
ISBN 13 : 3030629708
Total Pages : 244 pages
Book Rating : 4.00/5 ( download)

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Download or read book Audience Development and Cultural Policy written by Steven Hadley and published by Springer Nature. This book was released on 2021-03-17 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management. Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re-conceptualisation of audience development as an ideological function of cultural policy. Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed.

Author : Shoshana Danoff Fanizza
Publisher : Lulu.com
ISBN 13 : 1483434095
Total Pages : 132 pages
Book Rating : 4.94/5 ( download)

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Download or read book The How of Audience Development for the Arts written by Shoshana Danoff Fanizza and published by Lulu.com. This book was released on 2015-07-30 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to build a better audience? This book will teach you the basics about audience development so you can create your very own plan. The definition of audience development, description of the 4 C's, and examples for planning are all included. Grab your cup of coffee and settle in with Shoshana Fanizza, who lives and breathes audience development, to discover the magic of audience development for audience building. A happy and loyal audience is just around the bend.

Author : National Endowment for the Arts. Research Division
Publisher : Arts Research Division
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.49/5 ( download)

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Download or read book Audience Development written by National Endowment for the Arts. Research Division and published by Arts Research Division. This book was released on 1981 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several specific objectives have had wide recognition in the arts community, namely: to broaden the audience for the performing arts, to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts, to find the best predictors of arts attendance, and to develop strategies that will appeal to those who, by these predictors, are potential attenders. This research report summarizes a study conducted in 1977 by Alan R. Andreasen and Russell W. Belk. The investigators collected new audience data in a carefully controlled group of surveys in four southern cities (Atlanta, Baton Rouge, Columbia, and Memphis), and applied to these data a number of sophisticated measuring and marketing techniques to discover efficient and effective methods for inducing marginal attenders of the performing arts to become frequent patrons. Although no hitherto untried means to this end were uncovered, this publication makes advanced techniques more comprehensible and accessible to arts administrators. In addition, by analyzing characteristics that move or do not move people to attend performing arts events, and from that analysis deriving strategies capable of altering factors that lead to nonattendance, enough practical conclusions were reached to recommend an extended program of experimentation in the four cities studied. (BZ)

Author : Steven Hadley
Publisher : Taylor & Francis
ISBN 13 : 1040000649
Total Pages : 391 pages
Book Rating : 4.49/5 ( download)

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Download or read book A Reader on Audience Development and Cultural Policy written by Steven Hadley and published by Taylor & Francis. This book was released on 2024-02-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.

Author : Shoshana Danoff Fanizza
Publisher : Lulu.com
ISBN 13 : 1483434664
Total Pages : 406 pages
Book Rating : 4.67/5 ( download)

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Download or read book The Tao of Audience Development for the Arts: Philosophies About Audience Development Five Years in the Making written by Shoshana Danoff Fanizza and published by Lulu.com. This book was released on 2016 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophies about audience development, five years in the making. This book is a compilation of blog posts since 2009 from the Audience Development Specialists blog. Filled with information and thoughts on audience development, arts management, and arts marketing, this book will help you as an arts leader form a new perspective on building audiences and more enthusiasm for the philosophies and practices of audience development in general.

Author : Martin Tröndle
Publisher : Springer Nature
ISBN 13 : 3658351810
Total Pages : 112 pages
Book Rating : 4.16/5 ( download)

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Download or read book Non-Visitor Research written by Martin Tröndle and published by Springer Nature. This book was released on 2022-09-23 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany. This book is a translation of the original German 1st edition Nicht-Besucherforschung by Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Author : Graham Black
Publisher : Routledge
ISBN 13 : 1136761713
Total Pages : 314 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Engaging Museum written by Graham Black and published by Routledge. This book was released on 2012-11-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards. This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience. This book features: includes chapter introductions and discussion sections supporting case studies to show how ideas are put into practice a lavish selection of tables, figures and plates to support and illustrate the discussion boxes showing ideas, models and planning suggestions to guide development an up-to-date bibliography of landmark research. The Engaging Museum offers a set of principles that can be adapted to any museum in any location and will be a valuable resource for institutions of every shape and size, as well as a vital addition to the reading lists of museum studies students.

Author : Donna Walker-Kuhne
Publisher : Theatre Communications Group
ISBN 13 : 1559366362
Total Pages : 188 pages
Book Rating : 4.66/5 ( download)

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Download or read book Invitation to the Party written by Donna Walker-Kuhne and published by Theatre Communications Group. This book was released on 2005-09-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook to attract and involve audiences of color for arts and cultural institutions.

Author : Benita Lipps
Publisher : Lulu.com
ISBN 13 : 0957684398
Total Pages : 124 pages
Book Rating : 4.93/5 ( download)

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Download or read book Culture.Shift. Creative Leadership for Audience-Centric Performing Arts Organisations written by Benita Lipps and published by Lulu.com. This book was released on 2015-07-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture.Shift is a practical, hands-on guide to strategic audience development for the performing arts in Europe. It aims to be a companion to creative leaders interested in developing their audiences and creating deeper connections with their communities. It wants to encourage and support performing arts organisations on the road to a more strategic approach to audience and community engagement. Created by creative leaders for their peers, it combines insights, tips, debates and best practice examples. By presenting the stories of houses that have already had their 'Culture.Shift', the book wants to inspire others to follow their example and contribute to the European debate on audience development.

Author : Alexander Potako
Publisher :
ISBN 13 : 9783668825635
Total Pages : 16 pages
Book Rating : 4.37/5 ( download)

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Download or read book Audience Development Strategies written by Alexander Potako and published by . This book was released on 2018-10-16 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, The George Washington University, language: English, abstract: The current cultural situation in the world and in some particular countries is rather alerting mainly because of rather low interest and awareness of the audience in different topics related to the cultural development of the own country. Attracting new audience in this sphere is a question of primal interest for the organizations responsible for cultural development of the nation. In general, applying the methods of marketing into the sphere of culture can be considered as a rather sensible approach, mainly because they are based on psychological techniques of attraction attention. In the conditions of British cultural development, the issue of attracting audience in the sphere of culture can be considered as a great break in the sphere of cultural expansion in the country. Analyzing the methods of audience development can be used for further usage of the strategies related to the cultural development of the country.