Attack Of The Customers

Author : Greg Gianforte
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781479244553
Total Pages : 0 pages
Book Rating : 4.54/5 ( download)

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Download or read book Attack of the Customers written by Greg Gianforte and published by Createspace Independent Publishing Platform. This book was released on 2012-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover.

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395502204
Total Pages : 212 pages
Book Rating : 4.09/5 ( download)

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Download or read book Guerrilla Marketing Attack written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

Author : Mark Shulman
Publisher : Annick Press
ISBN 13 : 9781550378405
Total Pages : 70 pages
Book Rating : 4.06/5 ( download)

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Download or read book Attack of the Killer Video Book written by Mark Shulman and published by Annick Press. This book was released on 2004 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hilariously helpful guide explores every stage of video production, from brainstorming, to organizing a shoot, to finally piecing it all together.

Author : Dafydd Stuttard
Publisher : John Wiley & Sons
ISBN 13 : 1118919874
Total Pages : 1780 pages
Book Rating : 4.73/5 ( download)

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Download or read book Attack and Defend Computer Security Set written by Dafydd Stuttard and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 1780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defend your networks and data from attack with this unique two-book security set The Attack and Defend Computer Security Set is a two-book set comprised of the bestselling second edition of Web Application Hacker’s Handbook and Malware Analyst’s Cookbook. This special security bundle combines coverage of the two most crucial tactics used to defend networks, applications, and data from attack while giving security professionals insight into the underlying details of these attacks themselves. The Web Application Hacker's Handbook takes a broad look at web application security and exposes the steps a hacker can take to attack an application, while providing information on how the application can defend itself. Fully updated for the latest security trends and threats, this guide covers remoting frameworks, HTML5, and cross-domain integration techniques along with clickjacking, framebusting, HTTP parameter pollution, XML external entity injection, hybrid file attacks, and more. The Malware Analyst's Cookbook includes a book and DVD and is designed to enhance the analytical capabilities of anyone who works with malware. Whether you’re tracking a Trojan across networks, performing an in-depth binary analysis, or inspecting a machine for potential infections, the recipes in this book will help you go beyond the basic tools for tackling security challenges to cover how to extend your favorite tools or build your own from scratch using C, Python, and Perl source code. The companion DVD features all the files needed to work through the recipes in the book and to complete reverse-engineering challenges along the way. The Attack and Defend Computer Security Set gives your organization the security tools needed to sound the alarm and stand your ground against malicious threats lurking online.

Author : The World's Leading Experts
Publisher :
ISBN 13 : 9780996688703
Total Pages : 264 pages
Book Rating : 4.06/5 ( download)

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Download or read book Under Attack written by The World's Leading Experts and published by . This book was released on 2015-11-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The wording "Under Attack" implies a dangerous situation - one that signifies we are currently under assault. In this book, the Celebrity Experts(r) showcased are in the vanguard of protecting data and sensitive information under threat - the threat of digital information being made available to unscrupulous sources, and at times just pure vandalism. There are very few businesses, organizations or even individuals left in this country that don't use electronics today. The Electronic Revolution has been all-encompassing. Remaining vestiges of 'old world' practices - like manually writing or recording transactions or events, or the time-honored tradition of 'hiding money under the mattress' - have all but disappeared. So, along with the use of bows and arrows and pony dispatch riders, these are becoming historical markers strewn along the path of progress. The Celebrity Experts(r) in this book are people who are in business to protect digital information. In addition to unscrupulous sources that wish to profit from competitive information, businesses also have to deal with governmental regulations that ensure both consumers privacy as well as organizational transparency as well. Penalties for not adopting legislated governmental requirements in medical, financial and various other industries are severe. The information herein highlights the usefulness and ability of these experts - and their expertise is varied. We should not be surprised that electronic systems are "Under Attack," and also, that these Celebrity Experts(r) are not merely qualified, but more importantly, experienced in helping stave off the inevitable attacks that businesses, governments and organizations face daily. Using such expertise is a form of insurance, without which the cost of remediation can be devastatin

Author : Stefan Engeseth
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814868426
Total Pages : 184 pages
Book Rating : 4.26/5 ( download)

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Download or read book Sharkonomics 2: How to attack and defend your business in today’s disruptive digital waters written by Stefan Engeseth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-08-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharks are nature’s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature’s competitive environment. Inspired by the shark’s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. “Move or Die”, “Strike Unpredictably”, “Timing is the Key”, “Spread Panic” – these are some of the key ways to make shark food out of market leaders. Building on the success of the first edition of Sharkonomics (2012), this expanded and updated edition provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market. “Stefan not only uses the ‘shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack stratagems of a shark but respects the intended victims enough to show how they can defend themselves.

Author : Craig Crawford
Publisher : Rowman & Littlefield
ISBN 13 : 9780742538177
Total Pages : 196 pages
Book Rating : 4.76/5 ( download)

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Download or read book Attack the Messenger written by Craig Crawford and published by Rowman & Littlefield. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politicians and the media are natural enemies, but in recent times, the relationship has exploded into all-out war. Think about bimbo eruptions, DUI arrests, cocaine parties, National Guard service records, Swift Boat veterans. Think about two generations of Bush presidents up against Dan Rather. Think about who lost. Visit our website for sample chapters! Craig Crawford has seen it all up close and personal, and he is disturbed by what he sees. When politicians turn the public against the media, everyone loses - especially unbiased and courageous news reporting. When veteran White House correspondent Helen Thomas is banished from her front row post, as she has been in the current administration, the American public is denied the chance to consider her pointed questions, even if they go unanswered. alternative media take over. Rush, the O'Reilly Factor, Comedy Central's Jon Stewart, and the bloggers have their place in American politics, and the 2004 elections showed the incredible power of the Internet.

Author : Paul McCusker
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1604828595
Total Pages : 130 pages
Book Rating : 4.97/5 ( download)

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Download or read book Attack at the Arena written by Paul McCusker and published by Tyndale House Publishers, Inc.. This book was released on 2012-03-27 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 1 million sold in series! Patrick and Beth learn that Mr. Whittaker’s fancy ring can be seen inside the Imagination Station but not outside of the machine. A mysterious letter leads the cousins to fifth-century Rome in search of a special cup that belongs to a monk. If found, the cup could keep the mysterious Albert out of prison. At the Roman Colosseum, Emperor Honorius is hosting a gladiator battle in celebration of a war victory. Beth attends the event as the emperor’s slave; Patrick attends as a monk’s apprentice but is taken prisoner and sent to fight in the arena. During their adventure, the cousins meet Telemachus (a true historical figure), a monk who believes that fighting is wrong. Telemachus is willing to risk everything—even his life—to stop the killing. When the cousins return with the cup, they find that a third letter has been sent with more information about Albert’s fate.

Author : Richard Telofski
Publisher : iUniverse
ISBN 13 : 1462071988
Total Pages : 308 pages
Book Rating : 4.82/5 ( download)

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Download or read book Living on a Meme written by Richard Telofski and published by iUniverse. This book was released on 2012 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use "meme" to further their anti-corporate agendas. What's meme? Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today's Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations. Here in his fifth book, author Richard Telofski takes an in-depth look at anti-corporate NGOs and activist groups that use memes cleverly to "compete" with the image of the companies they target. These groups unabashedly use unchallenged memes to bribe people to their side of their anti-corporate argument. Bribe? Yes. By leveraging a meme, these groups bribe people with something, a way to feel better about themselves, often with scant or no support of the meme. Through their "meme-mangling," adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours. These organizations are truly competitors, not only to the individual corporations that they target, but also to the economic system in general. Living on a Meme is compiled from a selection of articles published on Richard's Web site, Telofski.com, between August 1, 2009 through August 3, 2010. But, many of these writings are more essay than article. Within the essays in this book, you'll find insights, theories, as well as specific facts and analysis on how certain NGOs and activist groups operate online and offline to sap companies of their vital reputation. By reading this book, you'll discover how these "irregular" competitors make use of existing cultural memes, true or not, and how they contribute to those memes, strengthening them and contributing to the degradation of a company's image. Don't worry. This book isn't just a repackaging of blog postings. You're going to get more than that. At the end of each chapter you will find bonus "Take-Aways." Those Take-Aways are critical analyses of the essays in the chapter, pointing out for you how what was just discussed relates to an NGO's or activist's reliance of living on a meme or their hope that YOU are living on THEIR meme for them. You'll also find in this book 23 exclusive essays that appear only in this book. So, start your journey now into the understanding of how anti-corporate NGOs and activists bend the truth, and the beliefs of people, to get what they want.

Author : Neil Woodcock
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438951
Total Pages : 460 pages
Book Rating : 4.59/5 ( download)

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Download or read book The Customer Management Scorecard written by Neil Woodcock and published by Kogan Page Publishers. This book was released on 2003 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.