Anatomy Of A Campaign

Author : John Kiszely
Publisher : Cambridge University Press
ISBN 13 : 1108170773
Total Pages : 393 pages
Book Rating : 4.72/5 ( download)

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Download or read book Anatomy of a Campaign written by John Kiszely and published by Cambridge University Press. This book was released on 2017-04-27 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The British campaign in Norway in 1940 was an ignominious and abject failure. It is perhaps best known as the fiasco which directly led to the fall of Prime Minister Neville Chamberlain and his replacement by Winston Churchill. But what were the reasons for failure? Why did the decision makers, including Churchill, make such poor decisions and exercise such bad judgement? What other factors played a part? John Kiszely draws on his own experience of working at all levels in the military to assess the campaign as a whole, its context and evolution from strategic failures, intelligence blunders and German air superiority to the performance of the troops and the serious errors of judgement by those responsible for the higher direction of the war. The result helps us to understand not only the outcome of the Norwegian campaign but also why more recent military campaigns have found success so elusive.

Author : Paul Feldwick
Publisher : Troubador Publishing Ltd
ISBN 13 : 1784628468
Total Pages : 208 pages
Book Rating : 4.68/5 ( download)

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Download or read book The Anatomy of Humbug written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2015-02-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?

Author : Kerry Smith
Publisher : John Wiley & Sons
ISBN 13 : 1119145880
Total Pages : 224 pages
Book Rating : 4.82/5 ( download)

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Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-03-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Author : John D. Caldwell
Publisher : Rowman & Littlefield
ISBN 13 : 153811478X
Total Pages : 569 pages
Book Rating : 4.80/5 ( download)

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Download or read book Anatomy of Victory written by John D. Caldwell and published by Rowman & Littlefield. This book was released on 2018-11-09 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book provides the first systematic comparison of America’s modern wars and why they were won or lost. John D. Caldwell uses the World War II victory as the historical benchmark for evaluating the success and failure of later conflicts. Unlike WWII, the Korean, Vietnam, and Iraqi Wars were limited, but they required enormous national commitments, produced no lasting victories, and generated bitter political controversies. Caldwell comprehensively examines these four wars through the lens of a strategic architecture to explain how and why their outcomes were so dramatically different. He defines a strategic architecture as an interlinked set of continually evolving policies, strategies, and operations by which combatant states work toward a desired end. Policy defines the high-level goals a nation seeks to achieve once it initiates a conflict or finds itself drawn into one. Policy makers direct a broad course of action and strive to control the initiative. When they make decisions, they have to respond to unforeseen conditions to guide and determine future decisions. Effective leaders are skilled at organizing constituencies they need to succeed and communicating to them convincingly. Strategy means employing whatever resources are available to achieve policy goals in situations that are dynamic as conflicts change quickly over time. Operations are the actions that occur when politicians, soldiers, and diplomats execute plans. A strategic architecture, Caldwell argues, is thus not a static blueprint but a dynamic vision of how a state can succeed or fail in a conflict.

Author : Harlan Ullman
Publisher : Naval Institute Press
ISBN 13 : 1682472264
Total Pages : 150 pages
Book Rating : 4.62/5 ( download)

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Download or read book Anatomy of Failure written by Harlan Ullman and published by Naval Institute Press. This book was released on 2017-11-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why, since the end of World War II, has the United States either lost every war it started or failed in every military intervention it prosecuted? Harlan Ullman's new book answers this most disturbing question, a question Americans would never think of even asking because this record of failure has been largely hidden in plain sight or forgotten with the passage of time. The most straightforward answer is that presidents and administrations have consistently failed to use sound strategic thinking and lacked sufficient knowledge or understanding of the circumstances prior to deciding whether or not to employ force. Making this case is an in-depth analysis of the records of presidents from John F. Kennedy to Barack Obama and Donald Trump in using force or starting wars. His recommended solutions begin with a "brains-based" approach to sound strategic thinking to address one of the major causes of failure ----the inexperience of too many of the nation's commanders-in-chief. Ullman reinforces his argument through the use of autobiographical vignettes that provide a human dimension and insight into the reasons for failure, in some cases making public previously unknown history. The clarion call of Anatomy of Failure is that both a sound strategic framework and sufficient knowledge and understanding of the circumstance that may lead to using force are vital. Without them, failure is virtually guaranteed.

Author : Steven E. Woodworth
Publisher : SIU Press
ISBN 13 : 9780809328925
Total Pages : 184 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Shiloh Campaign written by Steven E. Woodworth and published by SIU Press. This book was released on 2009-04-21 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some 100,000 soldiers fought in the April 1862 battle of Shiloh, and nearly 20,000 men were killed or wounded; more Americans died on that Tennessee battlefield than had died in all the nation’s previous wars combined. In the first book in his new series, Steven E. Woodworth has brought together a group of superb historians to reassess this significant battleandprovide in-depth analyses of key aspects of the campaign and its aftermath. The eight talented contributors dissect the campaign’s fundamental events, many of which have not received adequate attention before now. John R. Lundberg examines the role of Albert Sidney Johnston, the prized Confederate commander who recovered impressively after a less-than-stellar performance at forts Henry and Donelson only to die at Shiloh; Alexander Mendoza analyzes the crucial, and perhaps decisive, struggle to defend the Union’s left; Timothy B. Smith investigates the persistent legend that the Hornet’s Nest was the spot of the hottest fighting at Shiloh; Steven E. Woodworth follows Lew Wallace’s controversial march to the battlefield and shows why Ulysses S. Grant never forgave him; Gary D. Joiner provides the deepest analysis available of action by the Union gunboats; Grady McWhineydescribes P. G. T. Beauregard’s decision to stop the first day’s attack and takes issue with his claim of victory; and Charles D. Grear shows the battle’s impact on Confederate soldiers, many of whom did not consider the battle a defeat for their side. In the final chapter, Brooks D. Simpson analyzes how command relationships—specifically the interactions among Grant, Henry Halleck, William T. Sherman, and Abraham Lincoln—affected the campaign and debunks commonly held beliefs about Grant’s reactions to Shiloh’s aftermath. The Shiloh Campaign will enhance readers’ understanding of a pivotal battle that helped unlock the western theater to Union conquest. It is sure to inspire further study of and debate about one of the American Civil War’s momentous campaigns.

Author : Nicky Hager
Publisher :
ISBN 13 : 9781567511826
Total Pages : 0 pages
Book Rating : 4.21/5 ( download)

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Download or read book Secrets and Lies written by Nicky Hager and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can Americans concerned about the environment learn about a campaign to promote clearcutting in New Zealand? This book offers a playbook for a PR effort that could take place anywhere -- and demonstrates the lengths logging firms and governments will go to get what they want. It's a blueprint for an end run around democracy in New Zealand, in Europe, in the United States. Most of us have no way of knowing what goes on behind the news: what isn't true, what we are not being told and who is pulling the strings. This book changes that. Using the example of environmental controversy -- in this case logging of West Coast native forests by the New Zealand state-owned Timberlands West Coast -- Nicky Hager and Bob Burton have produced a remarkable expose of how governments and business interests can use public relations to manipulate political debate. The story that emerges, of unscrupulous PR tactics by the international PR firm Shandwick and a casual policy of telling the public what is useful rather than what is true, serves as a warning and an example of the same forces at work in the United States. Using hundreds of pages of internal PR documents that were leaked by insiders offended at what they saw happening, Secrets and Lies provides a unique window on how PR muscle can steamroll public opinion. We see Timberlands systematically attacking critics, arranging the creation of an 'independent' pro-logging community, group, cultivating allies in academia, government and environmental groups, compromising the independence of politicians and journalists and much more -- all for the unworthy cause of keeping native forest logging going after most New Zealanders believed it should end.

Author : Alessandro Orsini
Publisher : Cornell University Press
ISBN 13 : 9780801461392
Total Pages : 328 pages
Book Rating : 4.91/5 ( download)

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Download or read book Anatomy of the Red Brigades written by Alessandro Orsini and published by Cornell University Press. This book was released on 2011-04-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Red Brigades were a far-left terrorist group in Italy formed in 1970 and active all through the 1980s. Infamous around the world for a campaign of assassinations, kidnappings, and bank robberies intended as a "concentrated strike against the heart of the State," the Red Brigades’ most notorious crime was the kidnapping and murder of Italy’s former prime minister Aldo Moro in 1978. In the late 1990s, a new group of violent anticapitalist terrorists revived the name Red Brigades and killed a number of professors and government officials. Like their German counterparts in the Baader-Meinhof Group and today’s violent political and religious extremists, the Red Brigades and their actions raise a host of questions about the motivations, ideologies, and mind-sets of people who commit horrific acts of violence in the name of a utopia. In the first English edition of a book that has won critical acclaim and major prizes in Italy, Alessandro Orsini contends that the dominant logic of the Red Brigades was essentially eschatological, focused on purifying a corrupt world through violence. Only through revolutionary terror, Brigadists believed, could humanity be saved from the putrefying effects of capitalism and imperialism. Through a careful study of all existing documentation produced by the Red Brigades and of all existing scholarship on the Red Brigades, Orsini reconstructs a worldview that can be as seductive as it is horrifying. Orsini has devised a micro-sociological theory that allows him to reconstruct the group dynamics leading to political homicide in extreme-left and neonazi terrorist groups. This "subversive-revolutionary feedback theory" states that the willingness to mete out and suffer death depends, in the last analysis, on how far the terrorist has been incorporated into the revolutionary sect. Orsini makes clear that this political-religious concept of historical development is central to understanding all such self-styled "purifiers of the world." From Thomas Müntzer’s theocratic dream to Pol Pot’s Cambodian revolution, all the violent "purifiers" of the world have a clear goal: to build a perfect society in which there will no longer be any sin and unhappiness and in which no opposition can be allowed to upset the universal harmony. Orsini’s book reconstructs the origins and evolution of a revolutionary tradition brought into our own times by the Red Brigades.

Author : Jon K. Lauck
Publisher : University of Oklahoma Press
ISBN 13 : 0806182512
Total Pages : 345 pages
Book Rating : 4.13/5 ( download)

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Download or read book Daschle Vs. Thune written by Jon K. Lauck and published by University of Oklahoma Press. This book was released on 2016-04-18 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story behind the unseating of a Senate majority leader the race between Tom Daschle and John Thune in South Dakota was widely acknowledged as “the other big race of 2004.” Second in prominence only to the presidential race, the Daschle-Thune contest pitted the rival political ideologies that have animated American politics since the 1960s. In a sign of the ongoing strength of political conservatism, Daschle became the first Senate leader in fifty years to lose a re-election bid. Historian Jon K. Lauck, a South Dakotan who was an insider during that heated campaign, now offers a multilayered examination of this hard-fought and symbolically charged race. Blending historical narrative, political analysis, and personal reflection, he offers a close-up view of the issues that divide the nation—a case study of the continuing clash between liberalism and conservatism that has played out for more than a generation in U.S. politics. Daschle vs. Thune moves beyond the nitty-gritty of public policy to deftly show how the recent past continues to shape the ongoing political battles that animate pundits and bloggers. It is a compelling story told by a writer who knows both his home ground and how it fits into the wider U.S. context.

Author : Jerome Groopman
Publisher : Random House Trade Paperbacks
ISBN 13 : 0375757759
Total Pages : 274 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Anatomy of Hope written by Jerome Groopman and published by Random House Trade Paperbacks. This book was released on 2005-01-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some people find and sustain hope during difficult circumstances, while others do not? What can we learn from those who do, and how is their example applicable to our own lives? The Anatomy of Hope is a journey of inspiring discovery, spanning some thirty years of Dr. Jerome Groopman’s practice, during which he encountered many extraordinary people and sought to answer these questions. This profound exploration begins when Groopman was a medical student, ignorant of the vital role of hope in patients’ lives–and it culminates in his remarkable quest to delineate a biology of hope. With appreciation for the human elements and the science, Groopman explains how to distinguish true hope from false hope–and how to gain an honest understanding of the reach and limits of this essential emotion.