Author : Aylin Kadriye Tansel
Publisher :
ISBN 13 : 9783668315280
Total Pages : 16 pages
Book Rating : 4.80/5 ( download)
Book Synopsis Analysis of Tesla Motors' Marketing Communications Strategy by : Aylin Kadriye Tansel
Download or read book Analysis of Tesla Motors' Marketing Communications Strategy written by Aylin Kadriye Tansel and published by . This book was released on 2016-10-13 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report presents Tesla Motors' range of marketing communication tools and strategies and their importance for Tesla Motors. Tesla Motors' marketing communication strategies predominantly consist of social media marketing, word-of-mouth marketing, Tesla Motors' own sales and service network, stores and galleries, Tesla Motors' direct selling strategy and participation in international auto shows.