Author : Joy Chia
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195578607
Total Pages : 0 pages
Book Rating : 4.00/5 ( download)
Book Synopsis An Introduction to Public Relations and Communication Management, 2e by : Joy Chia
Download or read book An Introduction to Public Relations and Communication Management, 2e written by Joy Chia and published by OUP Australia & New Zealand. This book was released on 2012-09-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.