American Campaigns Text

Author : James E. Campbell
Publisher : Texas A&M University Press
ISBN 13 : 1603444475
Total Pages : 337 pages
Book Rating : 4.77/5 ( download)

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Download or read book The American Campaign, Second Edition written by James E. Campbell and published by Texas A&M University Press. This book was released on 2008 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.

Author : Matthew Forney Steele
Publisher :
ISBN 13 :
Total Pages : 764 pages
Book Rating : 4.39/5 ( download)

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Download or read book American Campaigns: Text written by Matthew Forney Steele and published by . This book was released on 1909 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Victoria A. Farrar-Myers
Publisher : NYU Press
ISBN 13 : 1479867594
Total Pages : 324 pages
Book Rating : 4.92/5 ( download)

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Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Author : Joseph S. Tuman
Publisher : SAGE
ISBN 13 : 1412909457
Total Pages : 305 pages
Book Rating : 4.57/5 ( download)

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Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""

Author : James E. Campbell
Publisher : Texas A&M University Press
ISBN 13 : 9781585446285
Total Pages : 340 pages
Book Rating : 4.89/5 ( download)

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Download or read book The American Campaign, Second Edition written by James E. Campbell and published by Texas A&M University Press. This book was released on 2008-01-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America’s important presidential elections; a significant new contribution to the understanding of presidential campaigns and how they matter.

Author : Matthew Forney Steele
Publisher :
ISBN 13 :
Total Pages : 731 pages
Book Rating : 4.36/5 ( download)

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Download or read book American Campaigns written by Matthew Forney Steele and published by . This book was released on 1909 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Matthew Forney Steele
Publisher :
ISBN 13 :
Total Pages : 752 pages
Book Rating : 4.79/5 ( download)

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Download or read book American Campaigns written by Matthew Forney Steele and published by . This book was released on 1909 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kevin R. Salley
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.40/5 ( download)

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Download or read book Special Notices on Political Ads and Solicitations written by Kevin R. Salley and published by . This book was released on 1997 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joseph S. Tuman
Publisher : SAGE Publications
ISBN 13 : 1483333043
Total Pages : 304 pages
Book Rating : 4.45/5 ( download)

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Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE Publications. This book was released on 2007-10-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and reach voters.. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory; (2) the rhetorical dimensions of campaign debates; and (3) candidate/campaign interaction with mass media. Key Features Allows readers to deconstruct and understand how and why speeches affect voters: Offers methods for understanding how political speeches are constructed and targeted, as well as how to apply these methodologies to a variety of campaign oratories. Provides a comprehensive and entertaining explanation of the history of campaign debates in the United States: A historical description of the evolution of political campaign helps situate modern debates within the context of specific mass media strategies and tactics employed by campaigns. Reflects how changes in mass media have now influenced how campaigns communicate messages to voters: Explores the relationship between campaigns and mass media, with an emphasis on paid and free media, and addresses the contemporary intersection of campaign Web sites and blogs with campaign main messages, fundraising, manipulating news coverage and creating ads. Offers an insider's view of how campaigns work—and how news media coverage of campaigns works: The book is written with additional insights from the author's experiences as a political consultant and as a political analyst for news media. Presents contemporary examples that all readers will understand: Real-life case studies of debates from both state and national elections; all forms of campaign oratories; and mass mediated campaigns. Intended Audience This text is designed for advanced courses dealing with such topics as political communication, media & politics, presidential rhetoric, and persuasion, as found in departments of communication, media studies, and political science.

Author :
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.98/5 ( download)

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Download or read book Republican Campaign Text-book written by and published by . This book was released on 1916 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: