Author : Stephen Holloway
Publisher : Routledge
ISBN 13 : 1351959689
Total Pages : 456 pages
Book Rating : 4.81/5 ( download)
Book Synopsis Airlines: Managing to Make Money by : Stephen Holloway
Download or read book Airlines: Managing to Make Money written by Stephen Holloway and published by Routledge. This book was released on 2017-05-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text , using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.