Aesthetics And Style In Strategy

Author : Gino Cattani
Publisher : Emerald Group Publishing
ISBN 13 : 1800432364
Total Pages : 348 pages
Book Rating : 4.69/5 ( download)

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Download or read book Aesthetics and Style in Strategy written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2020-10-12 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

Author : Gino Cattani
Publisher : Emerald Group Publishing
ISBN 13 : 1800432380
Total Pages : 216 pages
Book Rating : 4.83/5 ( download)

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Download or read book Aesthetics and Style in Strategy written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2020-11-09 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

Author : Bernd Schmitt
Publisher : Simon and Schuster
ISBN 13 : 0684867508
Total Pages : 555 pages
Book Rating : 4.02/5 ( download)

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Download or read book Marketing Aesthetics written by Bernd Schmitt and published by Simon and Schuster. This book was released on 1997-08-30 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.

Author : Bernd Schmitt
Publisher : Simon and Schuster
ISBN 13 : 0684867508
Total Pages : 378 pages
Book Rating : 4.02/5 ( download)

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Download or read book Marketing Aesthetics written by Bernd Schmitt and published by Simon and Schuster. This book was released on 1997-08-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.

Author : Virginia Postrel
Publisher : Harper Collins
ISBN 13 : 0061852864
Total Pages : 273 pages
Book Rating : 4.62/5 ( download)

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Download or read book The Substance of Style written by Virginia Postrel and published by Harper Collins. This book was released on 2009-03-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

Author : Philip Yenawine
Publisher : Harvard Education Press
ISBN 13 : 1612506119
Total Pages : 208 pages
Book Rating : 4.11/5 ( download)

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Download or read book Visual Thinking Strategies written by Philip Yenawine and published by Harvard Education Press. This book was released on 2013-10-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What’s going on in this picture?" With this one question and a carefully chosen work of art, teachers can start their students down a path toward deeper learning and other skills now encouraged by the Common Core State Standards. The Visual Thinking Strategies (VTS) teaching method has been successfully implemented in schools, districts, and cultural institutions nationwide, including bilingual schools in California, West Orange Public Schools in New Jersey, and the San Francisco Museum of Modern Art. It provides for open-ended yet highly structured discussions of visual art, and significantly increases students’ critical thinking, language, and literacy skills along the way. Philip Yenawine, former education director of New York’s Museum of Modern Art and cocreator of the VTS curriculum, writes engagingly about his years of experience with elementary school students in the classroom. He reveals how VTS was developed and demonstrates how teachers are using art—as well as poems, primary documents, and other visual artifacts—to increase a variety of skills, including writing, listening, and speaking, across a range of subjects. The book shows how VTS can be easily and effectively integrated into elementary classroom lessons in just ten hours of a school year to create learner-centered environments where students at all levels are involved in rich, absorbing discussions.

Author : Jerrold Levinson
Publisher : Oxford University Press
ISBN 13 : 9780199279456
Total Pages : 844 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Oxford Handbook of Aesthetics written by Jerrold Levinson and published by Oxford University Press. This book was released on 2005-01-27 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Oxford Handbook of Aesthetics' has assembled 48 brand-new essays, making this a comprehensive guide available to the theory, application, history, and future of the field.

Author : Guy Sircello
Publisher : Princeton University Press
ISBN 13 : 1400872383
Total Pages : 152 pages
Book Rating : 4.81/5 ( download)

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Download or read book New Theory of Beauty written by Guy Sircello and published by Princeton University Press. This book was released on 2015-03-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since the eighteenth century, when Kant opened the floodgates of subjectivism in aesthetics, common men and philosophers alike have despaired of finding a basis for judgments about beauty. This book provides a comprehensive theory that encompasses beauty in art and nature, as well as intellectual, utilitarian, and moral beauty. The author argues that the beauty of objects can be reduced to the beauty of properties of those objects, which in turn can be understood in terms of "properties of qualitative degree." The theory, developed first with respect to color, is then extended to include all sensory and non-sensory qualities. The author shows how the theory explicates and resolves disagreements about what is beautiful and discusses its relevance to the traditional notions of harmony and sublimity. His is an objectivist theory of beauty, and it enables him, in conclusion, to demonstrate why we enjoy perceiving beauty. Originally published in 1975. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Author : Albert Piaget
Publisher : Youcanprint
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.01/5 ( download)

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Download or read book Aesthetic Intelligence written by Albert Piaget and published by Youcanprint. This book was released on 2021-08-23 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Truly delight costumers and differentiate his own business... ...very business leader has to deal with it. If you're a business leader, you probably know exactly how these target can become difficult to reach. But there's a way to that: Aesthetic Intelligence (AI) In additional to traditional and emotional intelligence, great leaders also need to develop Aesthetic Intelligence or AI. It is not easy to give a definition of Aesthetic Intelligence. This means knowing what good taste is and thinking about how your services and products stimulate all five senses to create delight. However it is not about design, although design is important. It is not about beauty, because sometimes aesthetics can be less than beautiful, at least in the conventional definition of beauty, but still utterly compelling, exciting, and pleasurable. This particular type of topic has to be explained by a good and simple guide. That's why "Aesthetic Intelligence: a Complete Guide to Help Business Leaders Build Their Business in Their Own Authentic and Distinctive Way" was created by Albert Piaget. Here's what you'll find inside the guide: the Aesthetic advantage the use of senses interpreting and reinterpreting personal style the art of curating the future of Aesthetics ...and much more! Scroll up and add to cart "Aesthetic Intelligence" by Albert Piaget!

Author : Paolo Quattrone
Publisher : Routledge
ISBN 13 : 1136664998
Total Pages : 300 pages
Book Rating : 4.91/5 ( download)

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Download or read book Imagining Organizations written by Paolo Quattrone and published by Routledge. This book was released on 2013-06-17 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations rely extensively upon a myriad of images and pictorial representations such as budgets, schedules, reports, graphs, and organizational charts to name but a few. Visual images play an integral role in the process of organizing. This volume argues that images in organizations are ‘performative’, meaning that they can be seen as performances, rather than mere representations, that play a significant role in all kind of organizational activities. Imagining Organizations opens up new ways of imagining business through an interdisciplinary approach that captures the role of visualizations and their performances. Contributions to this volume challenge this orthodox view to explore how images in business, organizing and organizations are viewed in a static and rigid form. Imagining Business addresses the question of how we visualize organizations and their activities as an important aspect of managerial work, focusing on practices and performances, organizing and ordering, and media and technologies. Moreover, it aims to provide a focal point for the growing collection of studies that explore how various business artifacts draw on the power of the visual to enable various forms of organizing and organizations in diverse contexts.