Advertising Using Words As Tools For Selling

Author : Ruta Kalmane
Publisher : Lulu.com
ISBN 13 : 1471092518
Total Pages : 131 pages
Book Rating : 4.10/5 ( download)

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Download or read book Advertising: Using Words as Tools for Selling Second Edition written by Ruta Kalmane and published by Lulu.com. This book was released on 2012-03-07 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses in order to benefit financially. This book provides an insight into the world of manipulative advertising language, describing how word interactions influence consumer choices, revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in the book are mostly beauty product advertisements that focus on women as a target audience as women are said to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertisements (it will make you think twice before buying) and those who already don't.

Author : Ms Ruta Kalmane
Publisher :
ISBN 13 : 9781445712765
Total Pages : 103 pages
Book Rating : 4.68/5 ( download)

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Download or read book Advertising: Using Words as Tools for Selling written by Ms Ruta Kalmane and published by . This book was released on 2010-03-03 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 996 pages
Book Rating : 4.4P/5 ( download)

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Download or read book Advertising & Selling written by and published by . This book was released on 1915 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Rob Marsh, Maria O'Connor
Publisher : Pearson South Africa
ISBN 13 : 9781868917334
Total Pages : 220 pages
Book Rating : 4.39/5 ( download)

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Download or read book FCS Advertising and Promotions L2 written by Rob Marsh, Maria O'Connor and published by Pearson South Africa. This book was released on 2007 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 996 pages
Book Rating : 4.83/5 ( download)

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Download or read book Advertising and Selling written by and published by . This book was released on 1915 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 1690 pages
Book Rating : 4.77/5 ( download)

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Download or read book Annual Report of the Federal Trade Commission written by United States. Federal Trade Commission and published by . This book was released on 1926 with total page 1690 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sarah White
Publisher : Penguin
ISBN 13 : 9781592571352
Total Pages : 490 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Complete Idiot's Guide to Marketing written by Sarah White and published by Penguin. This book was released on 2003 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.

Author : Paul Baines
Publisher : Oxford University Press, USA
ISBN 13 : 019957961X
Total Pages : 792 pages
Book Rating : 4.17/5 ( download)

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Download or read book Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.

Author :
Publisher :
ISBN 13 :
Total Pages : 1172 pages
Book Rating : 4.46/5 ( download)

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Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1912 with total page 1172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Therese F. Kasemodel
Publisher : Blue Rose Studio Books
ISBN 13 : 9780965225601
Total Pages : 0 pages
Book Rating : 4.07/5 ( download)

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Download or read book Word Marketing written by Therese F. Kasemodel and published by Blue Rose Studio Books. This book was released on 1996-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook for real estate agents & home owners, teaching how to identify & describe distinctive features & styles. Includes more than 100 architectural illustrations, hundreds of descriptive phrases, "Ad Empowering Checklist", "Power Word Finder", "Keys to Successful Ad Writing", index & more! Excellent reference. Includes Seller's Guide for home owners. Brokers, agents, & home owners love this book! "An invaluable resource & tool for the real estate practitioner."--Rick Bohmann, VP. "What a great tool for new sales associates & veteran sales associates alike! I've trained sales associates from 0 years in the business to over 20 years in the business & one of the things they hate most is writing ads for their listings. This book will put an end to their frustration. It's the perfect real estate thesaurus."--Casey C. Clickner, Dir. of Educ. Author is a licensed REALTOR (R), instructor, seminar leader, recipient of national sales awards, & lifetime member of the Million Dollar Club. She's managed & trained hundreds of successful REALTORS (R) & has been a regular guest expert on talk radio. Formerly an advertising & PR director for one of the Midwest's largest retail firms. ISBN: 0-9652256-0-7. LC: 96-84815. Plasticoil bound. Blue Rose Studio Books, 2206 Stonecroft Drive, Grafton, WI 53024, 800-825-9609 or FAX 414-377-5852.