Advertising The Uneasy Persuasion

Author : Michael Schudson
Publisher : Basic Books
ISBN 13 : 9780465000807
Total Pages : 326 pages
Book Rating : 4.00/5 ( download)

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Download or read book Advertising, The Uneasy Persuasion written by Michael Schudson and published by Basic Books. This book was released on 1986-09-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the impact of advertising on American society--advertising as a business and as a social institution.

Author : Michael Schudson
Publisher : Routledge
ISBN 13 : 113666825X
Total Pages : 308 pages
Book Rating : 4.58/5 ( download)

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Download or read book Advertising, The Uneasy Persuasion (RLE Advertising) written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.32/5 ( download)

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Download or read book Advertising, the Uneasy Persuasion written by and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael Schudson
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.86/5 ( download)

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Download or read book Advertising, the Uneasy Persuasion (RLE Advertising) written by Michael Schudson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.

Author : Michael Schudson
Publisher : Routledge
ISBN 13 : 1136668187
Total Pages : 338 pages
Book Rating : 4.80/5 ( download)

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Download or read book Advertising, The Uneasy Persuasion written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Author : Michael Schudson
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.09/5 ( download)

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Download or read book Advertising Uneasy Persuason written by Michael Schudson and published by . This book was released on 1984-12-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the impact of advertising on American society--advertising as a business and as a social institution.

Author : Audrey Bennett
Publisher : Princeton Architectural Press
ISBN 13 : 9781568985862
Total Pages : 468 pages
Book Rating : 4.6X/5 ( download)

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Download or read book Design Studies written by Audrey Bennett and published by Princeton Architectural Press. This book was released on 2006-08-31 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.

Author : Garth S. Jowett
Publisher : SAGE Publications
ISBN 13 : 1412977827
Total Pages : 465 pages
Book Rating : 4.21/5 ( download)

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Download or read book Propaganda & Persuasion written by Garth S. Jowett and published by SAGE Publications. This book was released on 2011-04-12 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda and Persuasion, Fifth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, the Fifth Edition has been revised and updated. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features: * Offers a comprehensive history of propaganda, from ancient times to present day. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2008 election, and the question of ideological propaganda in a polarized mass media system * Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda * Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences.

Author : Garth Jowett
Publisher : SAGE
ISBN 13 : 9781412908986
Total Pages : 450 pages
Book Rating : 4.81/5 ( download)

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Download or read book Propaganda and Persuasion written by Garth Jowett and published by SAGE. This book was released on 2006 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.

Author : J. Armstrong
Publisher : Springer
ISBN 13 : 0230285805
Total Pages : 326 pages
Book Rating : 4.04/5 ( download)

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Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.