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Author : Daniel Young
Publisher :
ISBN 13 : 9781873078075
Total Pages : 91 pages
Book Rating : 4.72/5 ( download)
Download or read book Advertising Land-Rover written by Daniel Young and published by . This book was released on 1992 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Vokins
Publisher : G2 Entertainment
ISBN 13 : 9781909217492
Total Pages : 0 pages
Book Rating : 4.92/5 ( download)
Download or read book Big Book of Land Rover written by Steve Vokins and published by G2 Entertainment. This book was released on 2014-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second World War proved, among other things, the value of a basic 4-wheel drive vehicle of rugged construction. The success of the American Jeep inspired the Wilkes' brothers Maurice and Spencer, who ran the Rover Car Company, that a British version was likely to be well received. Launched in 1948, customers were never in short supply for their creation, the Land Rover, although there were some unexpected owners for such a sparse and utilitarian car, including King George VI and Winston Churchill. Once the British Army embraced it as their vehicle of choice, the Land Rover's place in motoring's Hall of Fame was secured. Since those days, the company has gone on to invent the concept of the luxury 4x4 with the launch of the Range Rover in 1970, and has added further to the distinguished stable with the Discovery and the Freelander. The Land Rover has truly conquered the globe - find out how inside...
Author : James Taylor
Publisher : Herridge & Sons Limited
ISBN 13 : 9781906133511
Total Pages : 0 pages
Book Rating : 4.14/5 ( download)
Download or read book Land-Rover written by James Taylor and published by Herridge & Sons Limited. This book was released on 2014-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has rarely been a British success story like the Land-Rover. Developed in a short time and on a small budget, it was launched in 1948 and having passed though many revisions is still a world leader today. The Series detailed in Land Rover takes the reader from the beginning to 1985, and the many surviving examples, supported by a comprehensive parts and restoration industry, are seeing a solid increase in values. Here James Taylor, the premier historian of the marque, provides a detailed study of the Land-Rover's evolution through the period and the variants and special-purpose versions that were produced. Uniquely, it is the manufacturer's own sales brochures and advertising that supply the illustrations, which number some 400 images and serve not only to correctly depict the vehicles but also to re-create the atmosphere of the times when they were made.
Author : Esiyok, Elif
Publisher : IGI Global
ISBN 13 : 1799832031
Total Pages : 572 pages
Book Rating : 4.34/5 ( download)
Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Author : G2 Entertainment
Publisher : G2 Entertainment
ISBN 13 : 9781782812920
Total Pages : 0 pages
Book Rating : 4.2X/5 ( download)
Download or read book Little Book of Land Rover written by G2 Entertainment and published by G2 Entertainment. This book was released on 2016-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second World War proved, among other things, the value of a basic 4-wheeled drive vehicle of rugged construction. The success of the American Jeep inspired the Wilkes' brothers, Maurice & Spencer, who ran the Rover car company, that a British version was likely to be well received. Launched in 1948, customers were never in short supply for their creation, the Land Rover, although there were some unexpected owners for such a sparse and utilitarian car, incuding King George VI and Winston Churchill. Once the British army embraced it as their vehicle of choice, the Land Rover's place in motoring's hall of fame was secured. Since those days, the company has gone on to invent the concept of the luxury 4 x 4 with the launch of the Range Rover in 1970 and has added further to the distinguished stable with the Discovery, Freelander and more recently, the Evoque.
Author : Paul Springer
Publisher : Kogan Page Publishers
ISBN 13 : 0749458348
Total Pages : 368 pages
Book Rating : 4.48/5 ( download)
Download or read book Ads to Icons written by Paul Springer and published by Kogan Page Publishers. This book was released on 2009-08-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. It also features the new Nike+ case study, which details Nike's third party association with Apple iPod through Nike+ and brought together Apple's digital know-how and music expertise with Nike's industry sector experience. The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired. Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals.
Author : Cindy Krum
Publisher : Pearson Education
ISBN 13 : 0768694795
Total Pages : 578 pages
Book Rating : 4.96/5 ( download)
Download or read book Mobile Marketing written by Cindy Krum and published by Pearson Education. This book was released on 2010-02-25 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers...avoiding overly intrusive, counterproductive techniques...and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast-changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising, promotion, and location-based marketing Building micro-sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam, viruses, and privacy violations Previewing the future of mobile marketing
Author : Ben Fogle
Publisher : HarperCollins UK
ISBN 13 : 0008194238
Total Pages : 336 pages
Book Rating : 4.39/5 ( download)
Download or read book Land Rover: The Story of the Car that Conquered the World written by Ben Fogle and published by HarperCollins UK. This book was released on 2016-10-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sunday Times Bestseller As quintessentially British as a plate of fish and chips or a British Bulldog, the boxy, utilitarian Land Rover Defender has become an iconic part of what it is to be British.
Author : Tim Slessor
Publisher : Andrews UK Limited
ISBN 13 : 1908493208
Total Pages : 290 pages
Book Rating : 4.00/5 ( download)
Download or read book First Overland written by Tim Slessor and published by Andrews UK Limited. This book was released on 2016-03-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Not? After all, no-one had ever done it before. It would be one of the longest of all overland journeys – half way round the world, from the English Channel to Singapore. They knew that several expeditions had already tried it. Some had got as far as the desrts of Persia; a few had even reached the plains of India. But no one had managed to go on from there: over the jungle clad mountains of Assam and across northern Burma to Thailand and Malaya. Over the last 3,000 miles it seemed there were ‘just too many rivers and too few roads’. But no-one really knew … In fact, their problems began much earlier than that. As mere undergraduates, they had no money, no cars, nothing. But with a cool audacity, which was to become characteristic, they set to work – wheedling and cajoling. First, they coaxed the BBC to come up with some film for a possible TV series. They then gently persuaded the manufacturers to lend them two factory-fresh Land Rovers. A publisher was even sweet-talked into giving them an advance on a book. By the time they were ready to go, their sponsors (more than 80 of them) ranged from whiskey distillers to the makers of collapsible buckets. In late 1955, they set off. Seven months and 12,000 miles later, two very weary Land Rovers, escorted by police outriders, rolled into Singapore – to flash bulbs and champagne. Now, fifty years on, their book, ‘First Overland’, is republished – with a foreword by Sir David Attenborough. After all, it was he who gave them that film.
Author : Martin Hodder
Publisher : Haynes Publications
ISBN 13 : 9781859606674
Total Pages : 160 pages
Book Rating : 4.79/5 ( download)
Download or read book You & Your Land Rover Ninety, One Ten & Defender written by Martin Hodder and published by Haynes Publications. This book was released on 2000 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you use your Defender for work or play, from supermarket to Savannah you_ll find valuable information in this volume covering the 90 and 110 Land Rover Defender models, from 1983 to 2000. Martin Hodder delivers detailed coverage on buying, owning, running and caring for your Defender; driving on and off the tarmac; preparation and modifications; expedition planning and preparation. Hodder examines each model and provides performance and production figures. Contains lists of Defender specialists and clubs.
