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Author : Elizabeth J. Heighton
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.00/5 ( download)
Download or read book Advertising in the Broadcast Media written by Elizabeth J. Heighton and published by . This book was released on 1976 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Tyler Eastman
Publisher : CRC Press
ISBN 13 : 1136024824
Total Pages : 351 pages
Book Rating : 4.25/5 ( download)
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture and Retain Your Media Audience!
Author : Elizabeth J. Heighton
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.52/5 ( download)
Download or read book Advertising in the Broadcast and Cable Media written by Elizabeth J. Heighton and published by . This book was released on 1984 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter K. Pringle
Publisher :
ISBN 13 :
Total Pages : 450 pages
Book Rating : 4.75/5 ( download)
Download or read book Electronic Media Management written by Peter K. Pringle and published by . This book was released on 1995 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.
Author : Susan Tyler Eastman
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.05/5 ( download)
Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman and published by . This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Author : Susan Tyler Eastman
Publisher : Routledge
ISBN 13 : 1135665370
Total Pages : 379 pages
Book Rating : 4.71/5 ( download)
Download or read book Research in Media Promotion written by Susan Tyler Eastman and published by Routledge. This book was released on 2000-08 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.
Author : H. G. Knitel
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.91/5 ( download)
Download or read book Advertising in Radio and Television Broadcasts written by H. G. Knitel and published by . This book was released on 1982 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626316
Total Pages : 195 pages
Book Rating : 4.10/5 ( download)
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Author : Alula T. Gebrekidan
Publisher : GRIN Verlag
ISBN 13 : 3668542988
Total Pages : 103 pages
Book Rating : 4.83/5 ( download)
Download or read book Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus written by Alula T. Gebrekidan and published by GRIN Verlag. This book was released on 2017-10-09 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Addis Ababa University, language: English, abstract: This research project has explored and critically examined the practice of advertisement and its ethical considerations in Ethiopia particularly the practice in Ethiopian Broadcasting Corporation. A qualitative inquiry approach was employed for answering the investigation queries and to attain objectives of the study. The sample advertisement clips of this study were rhetorically analyzed. Moreover, four focus group discussions and twelve individual in-depth interviews have been used to further tighten the data obtained from the qualitative content analysis segment of the study and to explore the audiences’ perception towards advertisements. 30 commercials broadcasted in three years period were purposefully selected. The selected commercials were analyzed and interpreted thematically to find out their apparent content. Furthermore, relevant literatures were also reviewed. The professional practice and the cooperative leadership among stakeholders in the sector were seen critically. The cultural and ethical aspects of the advertisements got analyzed in this study. The extensive literature review on media and advertisement, with universal ethics theory, facilitated the structuring of the research questions, which addressed the ethical issues in the advertising sector. The moral standard ruling the advertising industry; the ethical guidelines and the proclamation of advertisement with the universal principles of truth, human dignity and social responsibility are clearly stated in this study. In this qualitative inquiry, data were gathered through in depth interviews and focus group discussions. In addition to this, qualitative content analysis was employed. This was done by viewing and reviewing advertisement clips through the eyes of rhetorical criticism. The interview process lasted two months. The analysis of this study has been grouped in to two. These are; the findings of critical analysis by the researcher (done through viewing the advertisement clips) and findings from the focus group discussions and in depth interviews. Findings implied that most of the advertisements analyzed in this study might not favor the social values and norms. Most of the advertisement clips analyzed under this study seem limiting the role and the capacity of women and children. In some advertisements, women are represented as sex objects. [...]
Author : Robert A. Klein
Publisher :
ISBN 13 : 9780240804972
Total Pages : 274 pages
Book Rating : 4.7X/5 ( download)
Download or read book Promotion and Marketing for Broadcasting, Cable, and the Web written by Robert A. Klein and published by . This book was released on 2002 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.
