Advertising Imc Principles And Practice Global Edition

Author : Sandra Moriarty
Publisher : Pearson Higher Ed
ISBN 13 : 1292262141
Total Pages : 666 pages
Book Rating : 4.47/5 ( download)

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Download or read book Advertising & IMC: Principles and Practice, Global Edition written by Sandra Moriarty and published by Pearson Higher Ed. This book was released on 2018-10-24 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.

Author : Sandra Ernst Moriarty
Publisher :
ISBN 13 : 9781292017396
Total Pages : 669 pages
Book Rating : 4.92/5 ( download)

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Download or read book Advertising & IMC written by Sandra Ernst Moriarty and published by . This book was released on 2014-04-03 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Author : Sandra Ernst Moriarty
Publisher : Pearson/Education
ISBN 13 : 9780273754510
Total Pages : 685 pages
Book Rating : 4.13/5 ( download)

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Download or read book Advertising and IMC written by Sandra Ernst Moriarty and published by Pearson/Education. This book was released on 2011-05 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Author : Sandra Moriarty
Publisher : Pearson Higher Ed
ISBN 13 : 1292019956
Total Pages : 674 pages
Book Rating : 4.56/5 ( download)

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Download or read book eBook Instant Access – for Advertising & IMC: Principles and Practice, Global Edition written by Sandra Moriarty and published by Pearson Higher Ed. This book was released on 2015-04-17 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author : Sandra Moriarty
Publisher :
ISBN 13 : 9780134480435
Total Pages : 672 pages
Book Rating : 4.30/5 ( download)

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Download or read book Advertising and IMC written by Sandra Moriarty and published by . This book was released on 2018-01-12 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Advertising & IMC, [2015]

Author : Lawrence Ang
Publisher : Cambridge University Press
ISBN 13 : 1108571514
Total Pages : 529 pages
Book Rating : 4.17/5 ( download)

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Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Author : Sandra Moriarty
Publisher : Pearson Australia
ISBN 13 : 1486009050
Total Pages : 577 pages
Book Rating : 4.53/5 ( download)

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Download or read book Advertising: Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Author : Sandra Ernst Moriarty
Publisher :
ISBN 13 : 9780132163736
Total Pages : 657 pages
Book Rating : 4.3X/5 ( download)

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Download or read book Advertising & IMC written by Sandra Ernst Moriarty and published by . This book was released on 2012 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sandra Moriarty
Publisher : Pearson Higher Ed
ISBN 13 : 1447930223
Total Pages : 686 pages
Book Rating : 4.28/5 ( download)

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Download or read book Advertising Principles & Practices: Global Edition written by Sandra Moriarty and published by Pearson Higher Ed. This book was released on 2013-11-06 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Author : Monle Lee
Publisher : Routledge
ISBN 13 : 0789022990
Total Pages : 452 pages
Book Rating : 4.98/5 ( download)

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Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.