Advertising For Account Holders Rle Marketing

Author : Nigel Linacre
Publisher : Routledge
ISBN 13 : 1317661729
Total Pages : 198 pages
Book Rating : 4.26/5 ( download)

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Download or read book Advertising for Account Holders (RLE Marketing) written by Nigel Linacre and published by Routledge. This book was released on 2014-09-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Author : Nigel Linacre
Publisher : Routledge
ISBN 13 : 1317661710
Total Pages : 236 pages
Book Rating : 4.19/5 ( download)

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Download or read book Advertising for Account Holders (RLE Marketing) written by Nigel Linacre and published by Routledge. This book was released on 2014-09-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Author : R. Bigelow Lockwood
Publisher : Routledge
ISBN 13 : 1317650344
Total Pages : 348 pages
Book Rating : 4.48/5 ( download)

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Download or read book Industrial Advertising Copy (RLE Marketing) written by R. Bigelow Lockwood and published by Routledge. This book was released on 2014-10-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

Author : Floyd Y. Keeler
Publisher : Routledge
ISBN 13 : 1317638557
Total Pages : 158 pages
Book Rating : 4.51/5 ( download)

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Download or read book The Advertising Agency (RLE Marketing) written by Floyd Y. Keeler and published by Routledge. This book was released on 2014-09-19 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Author : Harden B. Leachman
Publisher : Routledge
ISBN 13 : 1317659929
Total Pages : 256 pages
Book Rating : 4.21/5 ( download)

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Download or read book The Early Advertising Scene (RLE Marketing) written by Harden B. Leachman and published by Routledge. This book was released on 2014-09-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Author : Larry D. Kelley
Publisher : M.E. Sharpe
ISBN 13 : 0765625644
Total Pages : 226 pages
Book Rating : 4.49/5 ( download)

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Download or read book Advertising Account Planning written by Larry D. Kelley and published by M.E. Sharpe. This book was released on 2011 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

Author : W.A. Evans
Publisher : Routledge
ISBN 13 : 113666601X
Total Pages : 322 pages
Book Rating : 4.18/5 ( download)

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Download or read book Advertising Today and Tomorrow (RLE Advertising) written by W.A. Evans and published by Routledge. This book was released on 2013-05-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.

Author : J. George Frederick
Publisher : Taylor & Francis
ISBN 13 : 1000086739
Total Pages : 399 pages
Book Rating : 4.37/5 ( download)

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Download or read book Masters of Advertising Copy (RLE Marketing) written by J. George Frederick and published by Taylor & Francis. This book was released on 2020-03-27 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Author : John Winkler
Publisher : Routledge
ISBN 13 : 1317646061
Total Pages : 229 pages
Book Rating : 4.68/5 ( download)

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Download or read book Marketing for the Developing Company (RLE Marketing) written by John Winkler and published by Routledge. This book was released on 2014-10-17 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Author : Arnold K. Weinstein
Publisher : Routledge
ISBN 13 : 1317638042
Total Pages : 219 pages
Book Rating : 4.49/5 ( download)

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Download or read book Marketing (RLE Marketing) written by Arnold K. Weinstein and published by Routledge. This book was released on 2014-09-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.