Advertising Explained Rle Advertising

Author : Dennis Caton
Publisher : Routledge
ISBN 13 : 1136664262
Total Pages : 118 pages
Book Rating : 4.67/5 ( download)

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Download or read book Advertising Explained (RLE Advertising) written by Dennis Caton and published by Routledge. This book was released on 2013-05-02 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.

Author : Dennis Caton
Publisher : Routledge
ISBN 13 : 1136664335
Total Pages : 29 pages
Book Rating : 4.35/5 ( download)

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Download or read book Advertising Explained (RLE Advertising) written by Dennis Caton and published by Routledge. This book was released on 2013-05-02 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.

Author : Harden B. Leachman
Publisher : Routledge
ISBN 13 : 1317659929
Total Pages : 256 pages
Book Rating : 4.21/5 ( download)

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Download or read book The Early Advertising Scene (RLE Marketing) written by Harden B. Leachman and published by Routledge. This book was released on 2014-09-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Author : Walter Taplin
Publisher : Routledge
ISBN 13 : 113666629X
Total Pages : 163 pages
Book Rating : 4.92/5 ( download)

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Download or read book Advertising A New Approach (RLE Advertising) written by Walter Taplin and published by Routledge. This book was released on 2013-06-26 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

Author : Leslie Ernest Gill
Publisher : Routledge
ISBN 13 : 1136663703
Total Pages : 194 pages
Book Rating : 4.03/5 ( download)

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Download or read book Advertising and Psychology (RLE Advertising) written by Leslie Ernest Gill and published by Routledge. This book was released on 2013-05-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements. In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man’s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book’s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader. First published in 1954.

Author : Floyd Y. Keeler
Publisher :
ISBN 13 : 9781138794382
Total Pages : 0 pages
Book Rating : 4.84/5 ( download)

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Download or read book The Advertising Agency (RLE Marketing) written by Floyd Y. Keeler and published by . This book was released on 2014-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Author : R. Bigelow Lockwood
Publisher : Routledge
ISBN 13 : 1317650344
Total Pages : 348 pages
Book Rating : 4.48/5 ( download)

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Download or read book Industrial Advertising Copy (RLE Marketing) written by R. Bigelow Lockwood and published by Routledge. This book was released on 2014-10-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

Author : Gilbert Russell
Publisher : Routledge
ISBN 13 : 1136669582
Total Pages : 205 pages
Book Rating : 4.83/5 ( download)

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Download or read book Planning Advertisements (RLE Advertising) written by Gilbert Russell and published by Routledge. This book was released on 2013-05-02 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.

Author : Dennis Caton
Publisher :
ISBN 13 :
Total Pages : 3 pages
Book Rating : 4.59/5 ( download)

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Download or read book Advertising Explained written by Dennis Caton and published by . This book was released on 1949 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Otto John Firestone
Publisher : Routledge
ISBN 13 : 1136670211
Total Pages : 195 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Economic Implications of Advertising (RLE Advertising) written by Otto John Firestone and published by Routledge. This book was released on 2013-05-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.