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Author : Gerald Bertram Wadsworth
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.21/5 ( download)
Download or read book Principles and Practice of Advertising written by Gerald Bertram Wadsworth and published by . This book was released on 1911 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.40/5 ( download)
Download or read book The Psychology of Advertising in Theory and Practice written by Walter Dill Scott and published by . This book was released on 1921 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Terry Cherington
Publisher : Forgotten Books
ISBN 13 : 9780364866450
Total Pages : 620 pages
Book Rating : 4.54/5 ( download)
Download or read book The Advertising Book, 1916 (Classic Reprint) written by Paul Terry Cherington and published by Forgotten Books. This book was released on 2018-12-29 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Advertising Book, 1916 One object is to give to such persons as may be interested in advertising (but who are not familiar with its inner workings in its modern forms) a clear idea of what is being done from within to make more effective this part of the present-day selling mechanism. The other, and the more important object, is to help those who are actively engaged in selling operations to acquire a working familiarity with some of the events forming current advertising history. To such persons, the records of these events may have suggestive value in connection with efforts to reduce waste in the processes of distributing merchandise. In the conclusion of Advertising as a Business Force, a simi lar compilation made for the Associated Clubs in 1912-13, I called attention to three lines in which it seemed to me advertising was making distinct progress. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Harden Bryant Leachman
Publisher : Forgotten Books
ISBN 13 : 9780266582922
Total Pages : 254 pages
Book Rating : 4.23/5 ( download)
Download or read book The Early Advertising Scene (Classic Reprint) written by Harden Bryant Leachman and published by Forgotten Books. This book was released on 2017-10-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Early Advertising Scene Today we look back upon the completion of the first half of this century of promise. Our now-seasoned optimism is somewhat tempered as we coolly contem plate the sobering thought that we can, at best, merely conjecture what the finish of the hundred year cycle will net the world. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Frederick James Trezise
Publisher : Forgotten Books
ISBN 13 : 9780331649185
Total Pages : 138 pages
Book Rating : 4.87/5 ( download)
Download or read book The Typography of Advertisements (Classic Reprint) written by Frederick James Trezise and published by Forgotten Books. This book was released on 2018-04-22 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Daniel Starch
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.39/5 ( download)
Download or read book Principles of Advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. O. Richardson
Publisher : Forgotten Books
ISBN 13 : 9780282654146
Total Pages : 306 pages
Book Rating : 4.43/5 ( download)
Download or read book The Power of Advertising (Classic Reprint) written by A. O. Richardson and published by Forgotten Books. This book was released on 2017-06-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Power of Advertising In this edition two new chapters have been added and some of the original pages which had application to local conditions in Australia have been eliminated. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : George French
Publisher : Forgotten Books
ISBN 13 : 9781332820511
Total Pages : 312 pages
Book Rating : 4.14/5 ( download)
Download or read book The Art and Science of Advertising (Classic Reprint) written by George French and published by Forgotten Books. This book was released on 2016-06-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Art and Science of Advertising Preface Illustrations Introduction The Profession of Advertising Science and Psychology in Advertising Moral and Esthetic Elements Art in Advertising The Study of Advertising 'the Advertising and Selling Campaign Salesmanship and Advertising The Personal Contact The Element of Interest The Argument of the Advertisement Attraction, Suggestion, Assertion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Earnest Elmo Calkins
Publisher : Forgotten Books
ISBN 13 : 9780265411643
Total Pages : 392 pages
Book Rating : 4.45/5 ( download)
Download or read book The Business of Advertising (Classic Reprint) written by Earnest Elmo Calkins and published by Forgotten Books. This book was released on 2017-10-17 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Business of Advertising This book is intended for all who wish to know what advertising is, and how it is done. It will be helpful to the young man engaged in some phase of advertising work, and particularly to the young man who wishes to know what advertising work is in order to determine whether he wants to undertake it or not. It is written also with the idea of helping the manufacturer whose product ought to be advertised. From it such a manu facturer can gain some idea of the various steps neces sary to bring his product to the notice of the consumer. If it only strengthens in his mind the impression that professional help is necessary, it will have served a very good purpose. The advertising agent who renders Service to his client is a very important factor in the business world. Too many advertisers are ignorant of the nature and scope of that service. All that an agency has to sell is experience, the accumulated experience of dealing with many conditions and many problems. While not pri marily a book for advertisers, the mere description of an ideal agency must show them that such an agency is as necessary to successful advertising as coast survey charts to navigation, or as logarithms to an astronomer. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Fred Emerson Clark
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.09/5 ( download)
Download or read book Principles of Marketing written by Fred Emerson Clark and published by . This book was released on 1922 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
