Advertising Campaigns Classic Reprint

Author : Mac Martin
Publisher : Forgotten Books
ISBN 13 : 9780260577894
Total Pages : 364 pages
Book Rating : 4.98/5 ( download)

DOWNLOAD NOW!

Download or read book Advertising Campaigns (Classic Reprint) written by Mac Martin and published by Forgotten Books. This book was released on 2017-11-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Advertising Campaigns Thruout the d104 the point of View is chiefly that of the manufacturer, because the manufacturer's ad vertising campaign is inclusive of all advertising problems - his dealers' as well as his own. Most of the subjects treated, therefore, will be of interest to the dealer as well as to the manufacturer. In the few cases in which the distributer's advertising cam paign presents problems entirely different from the manufacturer's, the problems are treated in the d104 on Merchandising. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Clifford Alex Sloan
Publisher : Forgotten Books
ISBN 13 : 9780260019899
Total Pages : 378 pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!

Download or read book Advertising the Technical Product (Classic Reprint) written by Clifford Alex Sloan and published by Forgotten Books. This book was released on 2017-10-31 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Advertising the Technical Product What technical advertising needs most badly is an ex position Of these principles, which are being used more or less sub-consciously by men who have mastered them through experience. These principles properly set forth will provide the basis for the science of advertising the technical product. And the student or the young man in advertising will have at hand a means of accelerating himself in the subject more rapidly. Further, there must be provided for the manufacturer of technical products, a means of applying more definitely and surely the forces of advertising that he may require at any particular time to solve his problem of filling his plant with business, or of keeping it filled. Technical advertising campaigns are characterized in general today by their smallness and by their lack of bold ness in execution. This condition is due to a lack of sure ness on the part of the advertising men who are responsible for the design and operation of campaigns. This timidity in turn is due to lack of well-crystallized knowledge. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Rosser Reeves
Publisher : Lulu.com
ISBN 13 : 1387028049
Total Pages : 123 pages
Book Rating : 4.47/5 ( download)

DOWNLOAD NOW!

Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Author : International Correspondence Schools
Publisher : Forgotten Books
ISBN 13 : 9780364638866
Total Pages : 538 pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!

Download or read book Mediums; Catalogs, Booklets and Folders; Direct Advertising; Management of General Campaigns (Classic Reprint) written by International Correspondence Schools and published by Forgotten Books. This book was released on 2018-03-15 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Mediums; Catalogs, Booklets and Folders; Direct Advertising; Management of General Campaigns The volumes of the International Library of Technology are made up Of Instruction Papers, or Sections, comprising the various courses of instruction for students of the International Correspondence Schools. The original manuscripts are pre pared by persons thoroughly qualified both technically and by experience to write with authority, and in many cases they are regularly employed elsewhere in practical work as experts. The manuscripts are then carefully edited to make them suit able for correspondence instruction. The Instruction Papers are written clearly and in the simplest language possible, so as to make them readily understood by all students. Necessary technical expressions are clearly explained when introduced. The great majority of our students wish to prepare them selves for advancement in their vocations or to qualify for more congenial occupations. Usually they are employed and able to devote only a few hours a day to study. Therefore every effort must be made to give them practical and accurate information in clear and concise form and to make this infor mation include all Of the essentials but none of the non essentials. To make the text clear, illustrations are used freely. These illustrations are especially made by our own Illustrating Department in order to adapt them fully to the requirements Of the text. In the table Of contents that immediately follows are given the titles of the Sections included in this volume, and under each title are listed the main topics discussed. At the end of the volume will be found a complete index, so that any subject treated can be quickly found. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Claude Hopkins
Publisher : Sound Wisdom
ISBN 13 : 1640954260
Total Pages : 98 pages
Book Rating : 4.67/5 ( download)

DOWNLOAD NOW!

Download or read book Scientific Advertising written by Claude Hopkins and published by Sound Wisdom. This book was released on 2023-01-17 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.

Author : A. W. Shaw Company
Publisher : Forgotten Books
ISBN 13 : 9780484494533
Total Pages : 132 pages
Book Rating : 4.38/5 ( download)

DOWNLOAD NOW!

Download or read book How to Write Advertisements That Sell (Classic Reprint) written by A. W. Shaw Company and published by Forgotten Books. This book was released on 2017-12-23 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from How to Write Advertisements That Sell This message that runs through sales talk, sales letter and sales copy is the central strand of advertising that pulls. Does it grip your prospects? Does it tell them of the in most advantages offered in your product and sales plan? Does it talk your wants or my profits? The skillful copywriter makes his message rich with buy ing reasons and buying attractions - with the product's flavor and the prospect's deepest desires. He knows his goods and his trade so well that to every foreseen recoil or turn of inattention in the reader he matches the logical buying impulse, until his advertisement neutralizes and counteracts every prospect's inclination to save, to put off, to reconsider and to hesitate. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Firm Newspaper Advertising Agents Ayer
Publisher : Forgotten Books
ISBN 13 : 9780365178705
Total Pages : 46 pages
Book Rating : 4.05/5 ( download)

DOWNLOAD NOW!

Download or read book Better Business (Classic Reprint) written by Firm Newspaper Advertising Agents Ayer and published by Forgotten Books. This book was released on 2018-03-21 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is possibly one of the earliest printed attempts at viral marketing. As any marketer today will tell you if you want to catch somebody's attention you have to give them something worthwhile, so advertising company N.W. Ayer and Son attempt to sneak the advert for their business into a book purporting to be only about how to improve your business. The first portion of the book is divided into sections, each of which discusses a specific topic of interest to business owners. Subject matters covered include the importance of a democratic approach to advertising, the standardization of merchandise, advertising as salesmanship, and barriers to advertising. The book is clearly written primarily for business owners involved in a retail operation. Better Business concludes with a chapter titled "An Invitation," and it is this chapter that demonstrates the true purpose of the book. "N.W. Ayer and Son is a business house seeking more business," states the opening line. The text goes on to detail the services that they can provide, and offers a response to criticisms that have been levied against the organization. Better Business is an interesting read as an example of early covert advertising. While the book is published by the advertising firm, it does not become clear until the last chapter that the explicit purpose of the text is to attract new clients to the firm. This is a clever bit of marketing by N.W. Ayer and Son, and was likely an effective means of disseminating information about the company. Individuals interested in the history of advertising, particularly disguised advertising campaigns, will likely find Better Business to be an interesting read. While the text of the guidebook chapters are of no significant value, it is N.W. Ayer and Son's advertising strategy that makes this book worthwhile for the modern reader. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Paul Terry Cherington
Publisher : Forgotten Books
ISBN 13 : 9780364866450
Total Pages : 620 pages
Book Rating : 4.54/5 ( download)

DOWNLOAD NOW!

Download or read book The Advertising Book, 1916 (Classic Reprint) written by Paul Terry Cherington and published by Forgotten Books. This book was released on 2018-12-29 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Advertising Book, 1916 One object is to give to such persons as may be interested in advertising (but who are not familiar with its inner workings in its modern forms) a clear idea of what is being done from within to make more effective this part of the present-day selling mechanism. The other, and the more important object, is to help those who are actively engaged in selling operations to acquire a working familiarity with some of the events forming current advertising history. To such persons, the records of these events may have suggestive value in connection with efforts to reduce waste in the processes of distributing merchandise. In the conclusion of Advertising as a Business Force, a simi lar compilation made for the Associated Clubs in 1912-13, I called attention to three lines in which it seemed to me advertising was making distinct progress. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Alexander Hamilton Institute
Publisher : Forgotten Books
ISBN 13 : 9781334300042
Total Pages : 22 pages
Book Rating : 4.46/5 ( download)

DOWNLOAD NOW!

Download or read book Campaigns That Win (Classic Reprint) written by Alexander Hamilton Institute and published by Forgotten Books. This book was released on 2016-11-16 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Campaigns That Win The district for which the different companies were contending had been duly sampled, circularized anddemonstrated. Withers' company was leading in an advertising campaign that kept the people talking -the best evidence of public interest. One day he fairly outdid himself by delivering a broadside of such power that his rivals were almost swept off their feet. He had quietly rented all the available wall space along the railroad's right of way. T hen sud denly over a distance of twenty miles fences and walls were painted or posted with signs advertising his company's product. This was all the more surprising since up to that time he seemed to have centered his advertising efforts upon car cards, and by his example had led his competitors to adopt the same method. Many believed, however, that the car cards were simply a screen used to cover his real efforts. When he delivered his big blow, his opponents felt as tho the earth had Opened and swallowed them. The people laughed and talked, watching with interest the progress of the work of painting and posting, until there remained along the line of the road hardly a single bare wall or fence. Withers' victory seemed to be complete. In his contracts with the owners he had stipulated that no other signs should be painted or posted on the fences, outer walls and sides of the buildings without the consent of both parties to the contract. The latter ran for a period of three years. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Gerald Bertram Wadsworth
Publisher : Legare Street Press
ISBN 13 : 9781018037554
Total Pages : 0 pages
Book Rating : 4.51/5 ( download)

DOWNLOAD NOW!

Download or read book Principles and Practice of Advertising written by Gerald Bertram Wadsworth and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.