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Author : Robyn Blakeman
Publisher : M.E. Sharpe
ISBN 13 : 0765630982
Total Pages : 258 pages
Book Rating : 4.88/5 ( download)
Download or read book Advertising Campaign Design: Just the Essentials written by Robyn Blakeman and published by M.E. Sharpe. This book was released on 2011 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robyn Blakeman
Publisher : SAGE
ISBN 13 : 1412997615
Total Pages : 265 pages
Book Rating : 4.14/5 ( download)
Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Author : Ken Burtenshaw
Publisher : Bloomsbury Publishing
ISBN 13 : 1350008591
Total Pages : 186 pages
Book Rating : 4.95/5 ( download)
Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by Bloomsbury Publishing. This book was released on 2016-03-18 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
Author : Ken Burtenshaw
Publisher : Bloomsbury Publishing
ISBN 13 : 2940447187
Total Pages : 186 pages
Book Rating : 4.83/5 ( download)
Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by Bloomsbury Publishing. This book was released on 2011-09-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Author : Robyn Blakemen
Publisher : Routledge
ISBN 13 : 1317459326
Total Pages : 272 pages
Book Rating : 4.23/5 ( download)
Download or read book Strategic Uses of Alternative Media written by Robyn Blakemen and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Author : Allen Smith
Publisher :
ISBN 13 : 9780757528705
Total Pages : 536 pages
Book Rating : 4.08/5 ( download)
Download or read book Advertising Campaign written by Allen Smith and published by . This book was released on 2006-03-24 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robyn Blakeman
Publisher : Rowman & Littlefield
ISBN 13 : 1442221232
Total Pages : 339 pages
Book Rating : 4.39/5 ( download)
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2014-07-10 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.
Author : Robin Landa
Publisher : John Wiley & Sons
ISBN 13 : 1119691494
Total Pages : 292 pages
Book Rating : 4.95/5 ( download)
Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2021-05-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Author : Rajesh Lal
Publisher :
ISBN 13 : 1592538037
Total Pages : 209 pages
Book Rating : 4.34/5 ( download)
Download or read book Digital Design Essentials written by Rajesh Lal and published by . This book was released on 2013-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through hundreds of photographs, this dynamic guide demonstrates how to expertly apply design principles in a variety of devices, desktops, web pages, mobile and other touchscreen devices.
Author : Allen E. Smith
Publisher : Kendall Hunt Publishing Company
ISBN 13 : 9780757513947
Total Pages : 536 pages
Book Rating : 4.48/5 ( download)
Download or read book Advertising Campaign Strategy written by Allen E. Smith and published by Kendall Hunt Publishing Company. This book was released on 2004 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
