Author : Max Sutherland
Publisher : Allen & Unwin Australia
ISBN 13 : 9781741755992
Total Pages : 366 pages
Book Rating : 4.99/5 ( download)
Book Synopsis Advertising and the Mind of the Consumer by : Max Sutherland
Download or read book Advertising and the Mind of the Consumer written by Max Sutherland and published by Allen & Unwin Australia. This book was released on 2008 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides insight into the mind of both the consumer and the creators of advertisements by looking at the tricks successful advertisers use and how and why some messages work and other don't,