Advertising And The Market Process

Author : Robert Burton Ekelund
Publisher : Pacific Research Institute
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.09/5 ( download)

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Download or read book Advertising and the Market Process written by Robert Burton Ekelund and published by Pacific Research Institute. This book was released on 1988 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counters traditional views among critics by arguing that advertising is essential to the economic process.

Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781998109319
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)

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Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Schmalensee
Publisher : Amsterdam : North-Holland Publishing Company
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Economics of Advertising written by Richard Schmalensee and published by Amsterdam : North-Holland Publishing Company. This book was released on 1972 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : William S. Comanor
Publisher : Harvard University Press
ISBN 13 : 9780674005808
Total Pages : 284 pages
Book Rating : 4.05/5 ( download)

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Download or read book Advertising and Market Power written by William S. Comanor and published by Harvard University Press. This book was released on 1974 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.

Author : Ben M. Enis
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.74/5 ( download)

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Download or read book Marketing Principles written by Ben M. Enis and published by . This book was released on 1977 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Stanley J. Shapiro
Publisher :
ISBN 13 : 9780256212679
Total Pages : 0 pages
Book Rating : 4.78/5 ( download)

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Download or read book Basic Marketing written by Stanley J. Shapiro and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : James F. Engel
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 642 pages
Book Rating : 4.71/5 ( download)

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Download or read book Promotional Strategy written by James F. Engel and published by Irwin Professional Publishing. This book was released on 1987 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Alain Jolibert
Publisher : Bloomsbury Publishing
ISBN 13 : 0230363679
Total Pages : 464 pages
Book Rating : 4.70/5 ( download)

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Download or read book Marketing Management written by Alain Jolibert and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

Author : Manley Howe Jones
Publisher : New York : Harper & Row
ISBN 13 :
Total Pages : 630 pages
Book Rating : 4.26/5 ( download)

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Download or read book The Marketing Process written by Manley Howe Jones and published by New York : Harper & Row. This book was released on 1965 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Arielle John
Publisher : Springer Nature
ISBN 13 : 3030424081
Total Pages : 206 pages
Book Rating : 4.84/5 ( download)

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Download or read book Entrepreneurship and the Market Process written by Arielle John and published by Springer Nature. This book was released on 2020-12-14 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the significance of entrepreneurship in an economy? Scholars have argued that when the market is viewed as a process of perpetual adjustment to various forces, and not as a set of end-state prices and quantities simply arrived at, the role of the entrepreneur comes to the fore. What then are fruitful ways to conceive of the phenomenon of entrepreneurship? How do entrepreneurs both respond to and shape larger forces in the economy? In what ways can political institutions and government regulation shape the decisions made by entrepreneurs, and their responsiveness to consumers? How does the cultural environment influence the types of opportunities that an entrepreneur will notice and act on? Finally, is entrepreneurial behavior strictly limited to activity we see in the market? This edited volume—comprised of chapters by scholars and students studying from the disciplines of sociology and economics—examines entrepreneurship theoretically and applied to various cases. It provides an overview of the economic literature on entrepreneurship and puts forth a framework for understanding the market process, as well the policy implications of government intervention and cultural considerations in the market. It will be of use to any scholars, students, practitioners or policymakers interested in entrepreneurship.