Advancing Multimodal And Critical Discourse Studies

Author : Sumin Zhao
Publisher : Routledge
ISBN 13 : 1315520990
Total Pages : 214 pages
Book Rating : 4.95/5 ( download)

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Download or read book Advancing Multimodal and Critical Discourse Studies written by Sumin Zhao and published by Routledge. This book was released on 2017-09-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.

Author : Emilia Djonov
Publisher : Routledge
ISBN 13 : 113624901X
Total Pages : 390 pages
Book Rating : 4.13/5 ( download)

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Download or read book Critical Multimodal Studies of Popular Discourse written by Emilia Djonov and published by Routledge. This book was released on 2013-09-23 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.

Author : David Machin
Publisher : SAGE
ISBN 13 : 1446289583
Total Pages : 241 pages
Book Rating : 4.87/5 ( download)

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Download or read book How to Do Critical Discourse Analysis written by David Machin and published by SAGE. This book was released on 2012-08-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

Author : David Machin
Publisher : SAGE
ISBN 13 : 0857028928
Total Pages : 241 pages
Book Rating : 4.21/5 ( download)

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Download or read book How to Do Critical Discourse Analysis written by David Machin and published by SAGE. This book was released on 2012-04-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.

Author : Susana Martínez Guillem
Publisher : Routledge
ISBN 13 : 1000077829
Total Pages : 133 pages
Book Rating : 4.27/5 ( download)

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Download or read book Critical Discourse Studies and/in Communication written by Susana Martínez Guillem and published by Routledge. This book was released on 2020-11-25 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for an inherent connection between Critical Discourse Studies and Communication Studies. The volume begins with a comprehensive introduction that documents the shift towards Critical Discourse Studies in the study of socio-discursive phenomena, as well as its implications in terms of theories, methodologies, and objects of study within and beyond Communication. The diverse selection of case studies further demonstrates the possibilities located at the intersection of Communication and Critical Discourse Studies, ultimately providing solid ground for a firmer cross-fertilization between the two. The chapters as a whole provide an insightful state of the art of the kinds of research that emerge when we consider the traversing trajectories of Critical Discourse Studies and Communication, advancing our understanding of self-reflexivity, journalism production and social media, discourses of neurodiversity, the environment, autism advocacy, and national memory. They also provide promising emergent venues that speak to the value and the need of interdisciplinary theory building. This book was originally published as a special issue of the journal, Review of Communication.

Author : Ian Roderick
Publisher : Bloomsbury Publishing
ISBN 13 : 1472569504
Total Pages : 232 pages
Book Rating : 4.09/5 ( download)

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Download or read book Critical Discourse Studies and Technology written by Ian Roderick and published by Bloomsbury Publishing. This book was released on 2016-06-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.

Author : Germán Canale
Publisher : Taylor & Francis
ISBN 13 : 1000632830
Total Pages : 142 pages
Book Rating : 4.35/5 ( download)

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Download or read book A Multimodal and Ethnographic Approach to Textbook Discourse written by Germán Canale and published by Taylor & Francis. This book was released on 2022-08-30 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.

Author : Sigrid Norris
Publisher : Routledge
ISBN 13 : 1136622314
Total Pages : 258 pages
Book Rating : 4.11/5 ( download)

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Download or read book Multimodality in Practice written by Sigrid Norris and published by Routledge. This book was released on 2012-05-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

Author : Sigrid Norris
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1614518130
Total Pages : 331 pages
Book Rating : 4.36/5 ( download)

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Download or read book Interactions, Images and Texts written by Sigrid Norris and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-08-20 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.

Author : Theresa Catalano
Publisher : Springer Nature
ISBN 13 : 3030493792
Total Pages : 427 pages
Book Rating : 4.90/5 ( download)

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Download or read book Critical Discourse Analysis, Critical Discourse Studies and Beyond written by Theresa Catalano and published by Springer Nature. This book was released on 2020-09-28 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the problem-oriented interdisciplinary research movement comprised of Critical Discourse Analysis (CDA) and Critical Discourse Studies (CDS) for scholars, teachers, and students from many backgrounds. Beginning with a Preface by renowned CDA/CDS scholar Ruth Wodak, it introduces CDA/CDS through examples of what its research looks like, delineates various precursors to CDA/CDS and important foundational concepts and theories, and traces its development from its early years until it became established. After the relationship between CDA and CDS is discussed, seven commonly cited approaches to CDA/CDS are outlined, including their connections and differences, their origins and development, major and associated scholars, research focus(es), and central concepts and distinguishing features. After a summary of critiques of CDA/CDS and responses by CDA/CDS scholars, the book provides an overview of its salient connections to other interdisciplinary areas of scholarship such as critical applied linguistics, education, anthropology/ ethnography, sociolinguistics, gender studies, queer linguistics, pragmatics and ecolinguistics. The final chapter describes how scholars use their knowledge of CDA/CDS to make a difference in the world.